This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
3 strategies for associations to elevate the event experience for your members. Events and conferences are one of the largest sources of non-dues revenue for associations. Learn how to enhance and elevate the event experience for your members. Events and conferences are powerful tools for associations.
This hypothetical scenario illustrates an important truth for all associations operating in the modern age: Your website is a critical tool that must meet your current and potential members expectations in order to keep your community healthy and experience long-term organizational success. Annual reports and impact information.
As associations learn to create and curate wonderful memberexperiences, some will find they might need to warm up their tone. For example, members say that some organizations’ super polished and professional tone is a bit stuffy and even off-putting. Prediction 2: Associations will warm-up.
Association Societies Alliance (the association for state SAE executives) surveyed 305 members of seven state SAEs in November 2024 about their associations use of AI. Per the report, most associations are in the discovery or planning phase of AI adoption. Making a case for conference attendance. Gen Z and events. 1 CMP credit.
Do y our members value in – person events ? If so, g ive them something to talk about when you improve the memberexperience by adopting innovative technology ! Associations Now reports that young professionals value in-person events. Here’s how to get started. Session management. Boost sponsorships.
They go into detail on the items that belong on your list: reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change. This isnt just a conference; its a celebration of legacy and a roadmap to the future of purpose-driven work.
The association staff on the project team care about these functions and features, but most of their co-workers only care about one thing: reports. Reports provide the information you and your colleagues need to better understand your members, customers, and prospects. Teach data users how to create and pull reports.
Excitement, pride, gratitude—all of these emotions can stem from a positive memberexperience! So how do you improve your memberexperience? Memberexperience describes how people view, feel about, and engage with your organization’s brand. But first… Why Does MemberExperience Matter?
Adrian Segar highlights findings from Freeman’s Trends Report Q4 2024. He shares the report’s discoveries about the disconnects between what planners think attendees value and what attendees really value. . More info/register (ASAE members only). Attendee value. More info/register. 2 CAE credits.
When it comes to memberexperience, your association is similar. What your members feel, think, and gain from your association can affect their involvement. If their experience is positive, that strong relationship can support your membership renewals and even lead to people championing your organization.
Forj’s 2023 State of Association MemberExperiencereport found that organizations are not meeting member expectations. Many associations may be struggling to meet member expectations, particularly those in the early and mid-stages of their careers. percent) or late-career members (68.6
The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. Building & Growing User Conferences Join a fluff-free deep dive into creating impactful and memorable user conferences. Content marketing. Membership meetups.
Conference/event evaluations. Member workplace challenges. This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, value of credentials, diversity, and changing workforce roles.
Associations can use the Storify tool to quickly and efficiently gather social posts into online stories that highlight the memberexperience. The Radio Television Digital News Association recently used Storify to tell the harrowing tales of journalists reporting on Hurricane Harvey. How to hack it? Why does it work?
By participating in Association Adviser’s annual Association Communications Benchmarking Survey , you can help yourself and others benchmark member communication challenges and improvements—and you’ll get the first look at the report this summer. Future conference attendance. Hybrid conferences. Educational coaches.
Per Marketing General’s annual Membership Marketing Benchmarking Report , the Q4 2007 economic crash didn’t fully show up in association metrics until 2009. This impacts association meetings, which in turn impacts everything most associations do because the conference often provides 30-50% of annual revenue. Don’t miss it.
Association professionals who are responsible for reporting analytics to leadership, boards of directors, and other stakeholders come together in a free-flowing environment to share their lunchtime and discuss data analytics topics. Conference Trends Every Meeting Planner Should Know. Leverage Data to Drive Member Engagement.
Virtual conference engagement. Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Mon 4/13 at 2 p.m.
A study conducted by Edelman and Linkedin reported 65% of those surveyed said thought leadership content improved their perception of an organization. Well-researched and thoughtfully written content has the power to build association credibility, organization brand awareness, and even attract new members. .
Check out these strategies to help improve your digital operations as well as increase member engagement: Optimize your website. Offer an accessible online member directory. Invest in reporting features. The leading way that associations engage with their members is through events. Invest in reporting features.
During a virtual conference, attendee attention is more focused on the educational content. MemberSuite suggests several strategies for designing a more effective and memorable virtual learning experience. Virtual conference success story. Virtual conference of the week. Virtual learning strategies. Tue 6/2 at 12 p.m.
Let’s take a look at how your association can use your AMS to engage and provide for your members with these five strategies: Create comprehensive member profiles. Learn more using reporting features. Your association management system can make planning and hosting your next conference or event much more efficient.
Associations can leverage CRM software to enhance customer or member relationships. Organizations that choose a CRM invest for the following functionalities: Lead management Contact management Reports and analytics Process automation Artificial intelligence What is association management software ( AMS ) ?
Lowell Aplebaum and his team at Vista Cova published an excellent report on strategies and practices to prepare your board for effective governance. You’re more likely to attract and keep members with either a combination or tiered membership structure. Do You Trust Your Member Data? Board development. Workplace challenges.
Successful associations prioritize improving the memberexperience. The Community Brands 2022 Association Trends Study reports that 90% of association professionals seek to enhance engagement opportunities for their members. Boost member engagement and retention with the powerful combination of YM Careers and Nimble AMS.
You put a ton of effort into planning, promoting, and hosting a conference, but once it’s over, attendees drift away. Memberexperience. For their 2024 State of Associations MemberExperience (MX) report , Forj surveyed over 1000 association members about membership expectations and experiences.
With a combination of engagement tools, you can gather the data about members’ interests, segment your members by interests, and nurture members with automated campaigns – all to encourage more participation and create more exposure for the content they’re truly interested in, like your new report. Objection 1: Price.
Look for an LMS that makes it easy to create credentialing and certification programs to help your members advance their careers and your organization diversify your revenue. Your platform should offer robust reporting insights so you can discover how your members engage with a course and how you can improve outcomes.
It also needs a long-term strategy, beta testing, content, and consistent attention to ensure members receive value. All those elements provide a great memberexperience, which can help increase member acquisition, retention, and revenue. Event Planning. Additional services may include event booth and sponsorship sales.
Less than half of associations measure key financial or programming metrics for their chapters, according to Mariner Management’s 2016 Chapter Benchmarking Report. How are chapter members interacting? Reports on membership growth and retention will help you see which groups are keeping their members and attracting new ones.
Use AI for Personalization : Artificial intelligence can help deliver personalized content and recommendations based on member preferences. This technology enhances memberexperiences and increases engagement. Implement Data Analytics : Leverage data analytics to track member behavior, event participation, and other key metrics.
When members talk with me about their memberexperience our conversations often shift back to the beginning. Members of different associations have different new memberexperiences even members of the same association have different new memberexperiences.
If the registration numbers for your educational programs are disappointing, WBT Systems shares several reasons people don’t commit to online courses and conferences. Take Your Silent Auction to the Next Level: Raise More Money, Free Up Staff Time and Create an Unforgettable MemberExperience. Registration resistance.
If you’re going to the ASAE Technology Conference, like me, and agreed during registration to receive emails from exhibitors, then you’re probably getting several of them a day. If you want to stand out and make a positive impression, read my advice about sending emails to ASAE conference attendees. Host: AssociationSuccess.org.
The American Society of Association Executives (ASAE) reports that in 1953, associations received 95.7 UK-based Professional Associations Research Network (PARN) reports that, 30 years ago, subscription revenue made up 80 to 90 percent of revenue in professional bodies. The conference regularly generates 60 percent of their revenue.
An impressive 84 is the average according to a 2016 benchmarking report from Mariner Management. Those hyper-relevant, targeted ads increase the likelihood that members will get value from the ads, click on them, and generate a high return on investment for sellers. If your association has chapters, how many does it have?
When it comes to delivering superior memberexperience (MX), association professionals know how important it is to invest in technology that drives member loyalty. What values do members prioritize at their associations? Here are the top five member priorities to get you started: . Code of ethics. Learn more.
Higher Logic Super Forum Annual Conference. Now in its 11th year, Higher Logic Super Forum brings together hundreds of professionals from every industry who want to unlock the power of engagement to improve customer experience, strengthen retention, and increase brand loyalty. This is an extra fun learning opportunity!
This was unfortunate because even pre-COVID-19, most association members could not get to a conference in any given year. What happens to the other 90% of members who don’t receive any of our conference goodness? Depending on the association, maybe 10% attend.
They explain how these AMS functions affect the memberexperience, how the AMS market is changing, and what you should look for in a new AMS. Deep Dive: 2023 Membership Performance Benchmark Report Take a deep dive through the recently released 8th annual 2023 Membership Performance Benchmark Report. 1 CAE credit. .
The weekly list of free educational events and resources for the association community… Billhighway and Mariner Management just released the 2019 Chapter Benchmarking Report. The report provides benchmarking data as well as several association success stories related to that data and some strong opinions. Tue 11/5 at 12 p.m.
Many associations choose a CRM platform and an AMS to track member interactions, streamline membership processes and payments, gain insights on membership trends, and enhance the memberexperience. Your organization can also use an AMS to set up, manage, and run events, conferences, and webinars.
3 Rules to Building an Outstanding Digital MemberExperience Learn essential insights into how to optimize your organization’s digital memberexperience and bolster sustainable revenue growth. Hear what you need to know to plan for 2024. More info/register. Host: Zzeem Thu 1/11 at 1 p.m. – 1 CAE credit.
Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged.
We organize all of the trending information in your field so you don't have to. Join 57,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content