Smooth The Path

JULY 30, 2020

Not only do their conversations help them, but these conversations can also help us help them because these conversations are untapped rich qualitative member data. They are powerful ways to get insights into our members’ world. What member feedback to keep and what to toss.

Member Research 78

Member Research Video Report Technology 78

Smooth The Path

APRIL 7, 2016

Implicit in our ask to take an online survey, respond to a member interview, attend a focus group or even when we ask off-handed informal questions like what did you think of the conference? So often members ask, “will I get a copy of the final report too?” Related posts: The members we should focus on.

Member Insights 60

Member Insights Member Research Survey Process 60

Reid All About it

AUGUST 30, 2024

This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, questioning the value of credentials, diversity, and changing workforce roles. Trends survey. Workplace challenges.

Video 213

Video Content Revenue Strategy 213

Reid All About it

JULY 9, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Walk a mile in your member’s shoes. Learn how the basics of implementing usability testing can improve your member’s experiences and interactions with your association. Guest: Fern Carbonell. Mon 7/12 at 2 p.m.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Smooth The Path

NOVEMBER 6, 2016

In preparation for other strategic planning processes the association conducted quantitative member surveys but found the results were not all that actionable because there continued to be so many unanswered questions. In-person events and the conference provided most of the value – which means value is episodic.

Case Study 104

Case Study Project Association Value Member Engagement 104

Smooth The Path

FEBRUARY 9, 2017

Members don’t take the time to understand their benefits. Those chapter leaders are not communicating well with new members. The conference volunteer is not doing her job. There are so many situations that pit association staff against members. Dive into your member’s stories and find out how close you are.

Survey 60

Survey Project Conference Content 60

Fonteva

FEBRUARY 9, 2021

For one thing, your association is already likely hosting a number of events, whether they’re smaller meetings, larger conferences, or a virtual experience. Traditionally, your association likely hosted live events that brought your members together with professional speakers or a multi-day conference with a variety of different panels.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

Mizz Information

NOVEMBER 18, 2018

This recent update summarizes what the project team learned from their latest member research; this post goes into why they did it and this helpful guide details how they did it. If you want to learn what members value, ask them and then listen. Do virtual town halls or member feedback sessions. Do roadshows.

Leadership 63

Leadership Survey Resources Examples 63

Membership Marketing

JULY 11, 2024

Our data suggest that many associations turn to market research to address this challenge. Our data show that 38% of associations conduct member research annually, and 29% conduct member research at an even greater frequency. The use of research positively correlates with encouraging membership numbers.

Report 40

Report Marketing Member Research Innovation 40

Smooth The Path

APRIL 3, 2016

Fast data sources are quick polls, Google Analytics, an email campaign’s open rate, and this conference’s registration quantities. Much like the slow food revolution is the new and upcoming backlash against fast food; slow data is gaining ground as the answer to what fast data can not provide.

Member Insights 60

Member Insights Conference Member Research Survey 60

Mizz Information

NOVEMBER 18, 2018

This recent update summarizes what the project team learned from their latest member research; this post goes into why they did it and this helpful guide details how they did it. If you want to learn what members value, ask them and then listen. Do virtual town halls or member feedback sessions. Do roadshows.

Leadership 40

Leadership Survey Resources Examples 40

Sequence Consulting

JANUARY 14, 2025

Reading Time: 4 minutes By: Karin Tracy Simple member engagement strategies such as sending monthly email newsletters and promoting an annual conference still have their place in association management practices. Clarify which offerings distinguish your association from its competitors and how this benefits members (e.g.,

Member Engagement 72

Member Engagement Tips Recruiting Recruitment 72