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Let’s take a look at a few ways you can shift challenges into opportunities, keep your association top of mind, and maintain your revenue stream in 2023. Look Beyond Top Line Revenue Most people define success by revenue generated, but in today’s economy, we need to go beyond the numbers. Read more about their story.
Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. She shares three questions to help you declutter your media and other non-dues revenue products before adding anything new. Membership value. Association media. Host: rasa.io
Snapsight explains how to use AI tools to turn session content into resources that generate revenue and engagement. Hear from successful salespeople who will share how they leverage this data to prioritize lead follow-up, have more valuable conversations and more effectively convert those prospects into meetings, pipeline and revenue.
Is your association generating as much non-dues revenue as it needs to, wants to, or has the potential to? One great way to do this is to look to your online education and certification programs – with your Association Learning Management System, generating non-dues revenue is easy!
Introduction Is your association looking for new non-dues revenue ideas? With a learning management system (LMS) your association can prioritize non-dues revenue while boosting learner engagement and streamlining staff processes. Here are eight non-dues revenue ideas for your LMS: 1. There’s the rub: great content.
Conference/event evaluations. Education revenue. D2L describes the four factors to consider when developing a revenue strategy for your association’s education programs and five models for monetizing those programs. Do you use the same event evaluation questions year and year? Do you use all the data you collect?
They go into detail on the items that belong on your list: reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change. This isnt just a conference; its a celebration of legacy and a roadmap to the future of purpose-driven work.
Is your program effective at increasing non-dues revenue ? While conference and events tend to be the most common sponsorship opportunities, most associations have far more possibilities than they realize. A few common areas where associations accept sponsorships are: Conferences and other events. Online communities.
Organizations offer a wide variety of professional learning opportunities to their members, employees, and partners which range from online courses and webinars, to regional or annual conferences, to classroom-based learning. Reasons Members Attend Events. It turns out that the two key reasons are Networking and Education.
Learning revenue. Post-conference buzz. – CMEpalooza Spring CMEpalooza is a free, biannual, online conference geared toward individuals involved in the development and implementation of continuing medical education for healthcare professionals. Makes sense to me! More info/register. More info/register.
Associations are always looking for new and creative ways to drive additional non-dues revenue. At a recent Association SIG Summit, Blue Sky Client Success Manager, Kara Adams, joined a group of association executives as they crowdsourced ideas to drive non-dues revenue. Offer add-on pre- and post-conference workshops and courses.
Association professionals and members have different perspectives around the importance of technology, especially around training and AI, according to a new report. Some of the reason for that focus may be associations’ traditional use of meetings as a main revenue driver, especially since the pandemic.
Per the report, most associations are in the discovery or planning phase of AI adoption. The report also shares AI policy samples and discusses AI use, barriers to adoption, and potential use. Making a case for conference attendance. Only a few have integrated AI into their operations, primarily in marketing and communications.
Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. Where Associations Get Their Revenue Today. Non-dues, or non-subscription, revenue. percent of their revenue from membership dues.
If you’re an association professional who is responsible for business development, exhibitor sales, non-dues revenue programs, or any other revenue growth roles outside of membership sales, please complete this survey , which should take less than ten minutes of your time. AMS selection. Attendee value. 1 CAE credit.
The report that came out of their first survey two years ago was full of good information and great ideas so I look forward to this edition. Virtual conference complaints—and solutions. We’ve had a few months now of quickly planned virtual conferences and learning events. Virtual conference success stories. Just kidding.
Survey participants will receive the study’s final report. Planning virtual conferences. Lisa Block at Velvet Chainsaw Consulting suggests a list of questions to consider—about business model, meaningful engagement and content development—when planning a virtual conference. Virtual certified. Event planners did it. 1 CMP credit.
By participating in Association Adviser’s annual Association Communications Benchmarking Survey , you can help yourself and others benchmark member communication challenges and improvements—and you’ll get the first look at the report this summer. Future conference attendance. Hybrid conferences. Educational coaches.
In 2025, Congress is likely to consider new tax increases on association revenue, such as membership dues, sponsorships, investment income and educational program revenue. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals.
The importance of revenue diversification was made painfully obvious during the pandemic. Associations that relied too heavily on one revenue source, like the annual meeting or membership dues, had a tough time. Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward.
WBT Systems explains how virtual conference session recordings can serve as a launchpad for an association’s online learning portfolio. Many members are struggling financially because they’ve been laid off, had their budget cut, or suffered revenue losses. Read the article (and report) to get the exhibitor perspective.
Events and conferences are one of the largest sources of non-dues revenue for associations. Events and conferences are powerful tools for associations. In fact, in the Community Brands benchmark report on small staff associations, 83 percent of respondents said that events.
The weekly list of free educational events and resources for the association community… Virtual conference pricing. WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”. Virtual conference FOMO.
Aaron Wolowiec (Event Garde) and Chris Gloede (Ricochet Advice) recently published a helpful report, The Complete Guide to Virtual Event Creation. Quick hits before we get to the list of next week’s free education: Association revenue resilience: build a foundation with content pillars. Virtual event production. Tue 10/27 from 10 a.m.
The McKinley Advisors study says that associations risk chasing nondues revenue at the expense of their core mission. A new research report argues that associations are neglecting their membership models, and that their role in overall value proposition requires more intent and strategy.
Chapters can continue to generate non-dues revenue by partnering with their sponsors in new ways. Billhighway explains how to help chapters leverage their event and content assets to deliver desperately needed revenue to their bottom line and value to sponsors. Virtual conference success story. Virtual conference of the week.
Do we have approval to book live conferences? Breakout room topics will include asynchronous virtual education, virtual conferences, and Zoom tips. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Conference Organizers Summit (Day 1). What does that mean? 1 CAE credit.
Virtual conference engagement. Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. More info/register.
Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Held at the ASAE Technology Exploration Conference, the AWTC End-of-Year Reception welcomes all association women technology champions and their supporters. A new episode is posted every Monday by 1 p.m. Mon 12/2 at 5:30 p.m.
In this post, they describe the basics and the advantages Open Space has over the traditional conference session format. Association Adviser’s annual Association Benchmarking Report begins with an interesting look at association communication challenges and trends over the past 12 years Naylor has published this report.
TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference. MCI released a benchmark survey report on AI adoption in associations. Katherine Wayne, AMC Association Management Center ) Dealing with data: how to create reports that work for everyone.
The weekly list of free educational events and resources for the association community… Inclusive conferences. Barbara Palmer at PCMA Convene lists eight ways conference organizers, sponsors, speakers and attendees can make conferences more racially diverse. Conference and education teams. Virtual conference advice.
Inspired by Priya Parker’s The Art of Gathering , MemberSuite describes the seven essential elements for creating a memorable virtual conference instead of the typical series of webinars with accompanying chat box. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Tue 7/28 at 11 a.m.
Matchbox Virtual Media asks for your participation in a survey that explores how the use of online experiences by associations for membership engagement, education, revenue growth, and other purposes has evolved in recent times. Another report to add to your reading list is Deloitte’s 2023 Gen Z and Millennial survey. 1 CAE credit.
On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Non-dues revenue. Conferences. AI for associations. Need to sharpen your knowledge about AI?
James Young at Product Community shares ten revenue-generating product ideas. You put a ton of effort into planning, promoting, and hosting a conference, but once it’s over, attendees drift away. Hear the findings from the recently released 2024 State of Association Member Experience Report and put your knowledge to the test.
I attend a lot of webinars and conferences about non-dues revenue, including Non Dues-A-Palooza. I realized recently that hardly anyone is talking about AMS (association management system) as a revenue generator ; this makes no sense to me! So why isn’t your AMS part of YOUR association’s non-dues revenue strategy?
Associations usually rely on corporate marketing budgets for sponsorship revenue. Learn about the types of technology needed for associations looking to retain, engage or grow membership and revenue programming. Hear how you can use partnerships in three strategic ways beyond events to grow revenues, while better serving your members.
Their post describes four ways your association can leverage event and learning data to increase attendance, select content, improve programs and grow revenue. Virtual conference design. He shares ideas to get you started with 2021 conference planning. Fri 12/4 at 10 a.m.* – Generating Revenue in a COVID World.
Per Marketing General’s annual Membership Marketing Benchmarking Report , the Q4 2007 economic crash didn’t fully show up in association metrics until 2009. This impacts association meetings, which in turn impacts everything most associations do because the conference often provides 30-50% of annual revenue.
Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. If you create education and conference program titles and descriptions for your association’s website, search engine optimization (SEO) will make those programs more discoverable by potential learners and attendees.
and relying on a single revenue stream is too risky. This is where non-dues revenue comes into play. By generating non-dues revenue, you can: Grow your association’s revenue Avoid implementing higher membership dues Diversify your revenue streams. What is Non-Dues Revenue? But remember: no size fits all.
How vital is non-dues revenue for your association? In 1953, more than 95% of revenue for professional associations came from membership dues. Over the last few decades, the biggest driver of non-dues revenue has been technological advancements. Live Stream and/or record content from in-person meetings and conferences.
The report recommends taking a multichannel approach; personalizing the journey so members/customers quickly find what they need; and tracking their place on the engagement loop of consume, contribute, collaborate, and co-create. Non-dues revenue. More on engagement. Location: Washington DC. More info/register. to 6:30 p.m.
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