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Let’s take a look at a few ways you can shift challenges into opportunities, keep your association top of mind, and maintain your revenue stream in 2023. Look Beyond Top Line Revenue Most people define success by revenue generated, but in today’s economy, we need to go beyond the numbers. Read more about their story.
Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. She shares three questions to help you declutter your media and other non-dues revenue products before adding anything new. Membership value. Association media. Host: rasa.io
Many of our organizations, in an attempt to be all things to all people (or due to the temptation of all that tasty, tasty non-dues revenue), have larded up our membership “benefits” with so much tangential crap that our members can’t focus on the stuff that will actually help them achieve their goals and fix their problems.
On the trade association side, revenue or staff size can be vital in how you treat a member organization. Surveys, engagement scoring, tracking online community activity, even just bugging people via phone, there’s so much. That a conference doesn’t have to be cookie-cutter, there can be sessions that draw everyone in.
Conference/event evaluations. If your answers lean toward Yes, No, and Shut Up, then you might like (need) Impexium’s advice on event survey questions that hold attendees’ interest and provide you with useful data. Education revenue. Do you use the same event evaluation questions year and year? More info/register. .
Snapsight explains how to use AI tools to turn session content into resources that generate revenue and engagement. Hear from successful salespeople who will share how they leverage this data to prioritize lead follow-up, have more valuable conversations and more effectively convert those prospects into meetings, pipeline and revenue.
Based on their survey findings, theyve divided Gen Z into three groups, each with their own beliefs and desires: Neo-Traditionalists, Fluid Pragmatists, and Internet-Age Explorers. This isnt just a conference; its a celebration of legacy and a roadmap to the future of purpose-driven work. Is AI making us dumb? More info/register.
Is your program effective at increasing non-dues revenue ? While conference and events tend to be the most common sponsorship opportunities, most associations have far more possibilities than they realize. A few common areas where associations accept sponsorships are: Conferences and other events. Online communities.
O pport unity for new and increased digital revenue streams still lies ahead even if your face-to-face meeting is cancelled or is smaller in attendance. . Taking Your Face-to-Face Conference Virtual. You can decide to turn your face-to-face conference into a series of webinars throughout the year. Virtual Events .
Association Societies Alliance (the association for state SAE executives) surveyed 305 members of seven state SAEs in November 2024 about their associations use of AI. Making a case for conference attendance. AI use in associations. Per the report, most associations are in the discovery or planning phase of AI adoption. CAE credit.
Associations are always looking for new and creative ways to drive additional non-dues revenue. At a recent Association SIG Summit, Blue Sky Client Success Manager, Kara Adams, joined a group of association executives as they crowdsourced ideas to drive non-dues revenue. Offer add-on pre- and post-conference workshops and courses.
Wallace Stevens Survey. If you’re an association professional who is responsible for business development, exhibitor sales, non-dues revenue programs, or any other revenue growth roles outside of membership sales, please complete this survey , which should take less than ten minutes of your time. . 1 CAE credit.
Organizations offer a wide variety of professional learning opportunities to their members, employees, and partners which range from online courses and webinars, to regional or annual conferences, to classroom-based learning. Reasons Members Attend Events. It turns out that the two key reasons are Networking and Education.
If you do, please participate in the 2020 New Member Engagement Survey from Amanda Kaiser (Kaiser Insights) and Dynamic Benchmarking. The report that came out of their first survey two years ago was full of good information and great ideas so I look forward to this edition. Virtual conference complaints—and solutions.
Achurch Consulting and Association Trends have teamed up on the State of Association Workplaces Post-Pandemic Survey , the only survey designed to address the pressing questions association leaders are asking about what “work” will look like post-pandemic. Future conference attendance. Hybrid conferences.
In 2025, Congress is likely to consider new tax increases on association revenue, such as membership dues, sponsorships, investment income and educational program revenue. Member surveys. Candace Vanderpoel at McKinley Advisors explains what low response rates on member surveys mean and how to improve them.
Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. Where Associations Get Their Revenue Today. Non-dues, or non-subscription, revenue. percent of their revenue from membership dues.
The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. For every respondent that takes at least 50% of the survey, Naylor will donate $10 to the World Central Kitchen’s #ChefsForAmerica COVID-19 program. Virtual conference success story.
The importance of revenue diversification was made painfully obvious during the pandemic. Associations that relied too heavily on one revenue source, like the annual meeting or membership dues, had a tough time. Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward.
Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. The ASI survey respondents are optimistic about the future of their associations—but less so than in 2017. Promotions to/at their association’s conferences or trade shows. It’s human nature—the ego at work.
s (MGI) second annual Association Economic Outlook survey. Survey participants will receive the study’s final report. Planning virtual conferences. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Please consider participating in Marketing General Inc.’s 1 CMP credit.
The weekly list of free educational events and resources for the association community… Virtual association survey. Virtual conference engagement. Adapt or Reinvent Your In-Person or Online Conference. Moving your conference online? Want to improve your annual conference? Event communications.
Taking a strategic approach to driving non-dues revenue might seem challenging. Read on for proven techniques and technolog ies that will help you boost your non-dues revenue in no time. . Driving non-dues revenue is critically important to your association’s long-term success. Strategies for driving non-dues revenue.
Matchbox Virtual Media asks for your participation in a survey that explores how the use of online experiences by associations for membership engagement, education, revenue growth, and other purposes has evolved in recent times. They pull out a few good ideas from survey comments too. Conference planning. 1 CAE credit.
Are you looking for tried and true methods to maximize your association revenue? There are myriad options on how to increase profits, however, leveraging successful strategies at your organization guarantees increased revenue and delivers value to the member experience. . Try out these four proven revenue boosters ?at
The weekly list of free educational events and resources for the association community… Virtual conference pricing. WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”. Virtual conference FOMO.
Urgent request for participation in an association professional development survey. Tagoras is running a brief survey to determine how organizations offering professional development will focus their time and resources in 2021. Virtual conference design. He shares ideas to get you started with 2021 conference planning.
On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Non-dues revenue. Conferences. AI for associations. Need to sharpen your knowledge about AI?
Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. Community manager survey. The Community Roundtable invites online community managers to participate in their 2021 State of Community Management survey. CAE study group. SEO for education programs.
orgSource conducted a survey to assess the impact of the pandemic and discovered a disconnect between current association strategies and market realities. Quick hits before we get to the list of next week’s free education: Association revenue resilience: build a foundation with content pillars. Association disconnect. Count me in.
Inspired by Priya Parker’s The Art of Gathering , MemberSuite describes the seven essential elements for creating a memorable virtual conference instead of the typical series of webinars with accompanying chat box. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Tue 7/28 at 11 a.m.
Tagoras is conducting a brief survey to find out where learning and education businesses (i.e., Conference design. Conference/abstract management. Ex Ordo describes how to implement conference and abstract management software for medical, technical, scientific, and academic association events. Association deathwatch.
Selinger raises several good points to keep in mind as you plan virtual conferences and other online programs. Survey re going virtual. Granted, this survey was published in March so maybe these percentages would be higher now, I hope so, or maybe the remaining associations are already invested in these platforms.
A survey by Momentive Software found a sizable gap between association members’ interest in professional development and association professionals’ interest in supporting it. According to the survey, association professionals are focusing instead on meetings and events, which they give disproportionate attention compared to members.
A new report finds small associations want more nondues revenue but haven’t focused on achieving it. Small associations are eager to boost nondues revenue but have little time to devote to the task, finds a new report from Community Brands. They take a revenue share. I think the job board is easiest,” Gaertner said. Next Level.
Most of the people I know who exhibited at virtual conferences this past year were not pleased with the results. Whether they’re at an in-person, virtual or hybrid trade show, a survey shows exhibitors are dissatisfied. Virtual conference pricing. – Revenue Success from Scratch: One Association’s Story.
and relying on a single revenue stream is too risky. This is where non-dues revenue comes into play. By generating non-dues revenue, you can: Grow your association’s revenue Avoid implementing higher membership dues Diversify your revenue streams. What is Non-Dues Revenue? But remember: no size fits all.
Membership survey. Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. – How to Get Started Planning Your Hybrid Conference.
MCI surveyed association members and customers for their Association Engagement Index 2024. Non-dues revenue. If you’re a podcast listener, check out Association RevUP from Professionals for Association Revenue. Open your email or not. Go to your website or to Google. More on engagement. Location: Washington DC. to 6:30 p.m.
Cimatri is inviting associations to participate in their State of IT Security in the Association Industry survey. Virtual conferences and events held in March and April were at an advantage—attendees weren’t yet in full-on Zoom fatigue. Virtual conference success. Virtual conference sponsorships. IT security.
TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference. MCI released a benchmark survey report on AI adoption in associations. The Engaging Conference 4.0 The Engaging Conference 4.0 Sponsor perspectives. AI adoption. More info/register.
Engaging current customers positively impacts overall business goals in several ways, including increasing revenue by generating opportunities for sales of additional products and services. Increase revenue. Well, that was a nice segue into our next point: increasing revenue.). Increase Revenue. That being said….
In the GrowthZone AMS 2021 Association Industry Survey Report , we asked association staff and executives, “Related to your organization’s response to COVID, are there any success stories you’d like to share?” Download your copy of the report here: 2021 Association Industry Trends Survey Results.
Step 2: Explore – In addition to reviewing the data in their dashboard, IAEE asked members in its annual member survey and in post webinar surveys about topics they’d like to learn more about. Providing extra education opportunities for these members also opened up a new source of non-dues revenue for the association.
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