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Association Brain Food: 10.11.24

Reid All About it

Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. She shares three questions to help you declutter your media and other non-dues revenue products before adding anything new. Membership value. Association media. Host: rasa.io

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Case Study: Texas Society of Association Executives

Association Adviser

Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. TSAE earns non-dues revenue on a portion of each sale. The post Case Study: Texas Society of Association Executives appeared first on Association Adviser.

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[Infographic] The Power of Audience Segmentation

Higher Logic

One company increased its open rate for regional conference promotions from 22 to 66 percent. Keep the following opportunities in mind when segmenting your audience for upcoming campaigns: Additional Revenue. Since launching, FAIA has seen a 201 percent increase in email engagement. New Audience Segments.

Texas 214
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Membership Value Just Changed Right Before Your Eyes

Association Adviser

The pandemic changed many things about life for associations, and maybe a critical piece that’s been overlooked, amongst the event cancelations and revenue shortfalls, has been membership engagement.

Texas 148
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Association Brain Food Weekly: 4.10.20

Reid All About it

Virtual conference engagement. Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. More info/register.

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Groups Denounce Texas Bill as Discriminatory Ahead of Special Session

Associations Now

A group of local visitor bureaus, businesses, lawmakers, and associations spoke out against the proposed Texas “bathroom bill” on Monday as the legislature prepared to kick off a 30-day special session. Graham IV, FASAE, CAE, said at the press conference. When businesses succeed, Texas communities and families succeed.

Texas 72
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What’s a Competitive Advantage and Why Do You Need One?

Mary Byers

When Jaynie Smith worked with the Visiting Nurses Association of Florida to identify its competitive advantages, the organization broke records by increasing its revenues 40 percent within months. A strong competitive advantage isnt just about revenue, however. But who doesnt like that?) From there, they built a multi-pronged approach.

Texas 147