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ASAE Annual Exhibitors Miss Another Opportunity

Reid All About it

So why are you telling someone who didn’t come to your booth: “Thanks so much for stopping by our booth at ASAE in Detroit. Creative Commons licensed photo by Bark ) Tagged: ASAE15 , Content Marketing , Marketing. You know the names of the attendees who visited your booth during the show. We enjoyed visiting with you.”.

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Check Out AssociationSuccess.org

Jamie Notter

I'm just back from the ASAE Annual meeting in Detroit. Unlike the now typical community platforms, however, it seems to be focused more on bringing in content from outside the community, rather than just facilitating people within the community sharing with each other. It's my 12th consecutive annual meeting.

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New report: Association marketing has a ways to go

Aaron Wolowiec

The State of Association Marketing ,” unveiled this week during ASAE’s annual conference in Detroit, summarizes the marketing efforts of 373 survey respondents, mostly comprising membership associations. Marketing communications is perhaps the most effective piece of the marketing puzzle –provided there’s good content.

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Reinvent What You Do, Not Who You Are

Association Subculture

And now, Detroit. Our beloved Detroit is in danger of losing its soul. We should be reinventing our educational programs, lightening up policies and procedures, implementing the best of the gaming techniques for building community and learning, expanding access to knowledge and networks, curating content, etc.

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ASAE15: We do we GO from here?

Association Advocacy Chick

It was our first annual meeting in Detroit. What are going to do with the content knowledge we’ve gained? Every person you met at an ASAE annual meeting has content expertise worth sharing with others. I missed the annual DELP reunion so it was my only opportunity to see most of my DELP family. Here are some suggestions.

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The new association “normal”

Aaron Wolowiec

AA: You referenced ASAE’s hybrid membership model in your opening remarks at ASAE’s annual convention in Detroit. Associations used to drive information and content out [to members]. Mobile allows the individual to [proactively] seek the content they really want from the organization and not have it pushed to them.

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Guest Blog: Why you need to add live event data to your event to-do list

Event Industry News

According to a Social Tables post, event organisers at the North American International Auto Show in Detroit has used live event tracking to tailor experiences to attendees. With the right technological solution, companies will be able to see the benefits of events much more easily. However, those requests ask a lot from your attendees.

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