Association Success

NOVEMBER 10, 2020

Every content creator faces the same two dilemmas: When your audience is disengaged, how can you bring them back? The answer might seem obvious: Surprising, intriguing and genuinely helpful content will always be timeless. If you consistently produce high-quality content, audiences are much more likely to remain engaged.

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Content Social Media Newsletter Video 134

MemberClicks

NOVEMBER 1, 2024

This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?

Content 52

Content Marketing Social Media Newsletter 52

Association Adviser

AUGUST 20, 2024

Imagine sending newsletters so personalized that every recipient feels the content was made just for them. In the latest episode of the Association Adviser Podcast, Erica Salm-Rench, COO of rasa.io, shares how AI is transforming email marketing, boosting engagement, and driving non-dues revenue for associations.

Email Marketing 78

Email Marketing Marketing Newsletter Revenue 78

Associations Now

NOVEMBER 18, 2019

Like other forms of communication, email is meant to connect with people—which means you have to appeal to your audience’s state of mind. Before hitting send on that next message, consider how psychology plays a role in these four email-marketing elements: Frequency. Social proof.

Email Marketing 104

Email Marketing Marketing Newsletter Review 104

Blue Sky eLearn

FEBRUARY 4, 2020

Email marketing software. Gone are the days of sending out a single monthly newsletter round-up of your association’s activities and opportunities. Don’t make the mistake of creating your website once and never revisiting it to update it with new content. Email Newsletter. Social media platforms.

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Organization LMS Software Social Media 270

Associations Now

FEBRUARY 11, 2025

Higher Logics report recognizes that association members are overwhelmed by emails, but suggests some personalization tools and new content approaches that can help. Segmenting and personalizing emails help, but according to the report, it may be time for email marketers to freshen up their approaches.

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Report Email Marketing Content Newsletter 58

Nonprofit Marketing Guide

JULY 16, 2024

We recently presented a new webinar on modern nonprofit email newsletter designs. We looked at more than a decade of nonprofit email newsletter designs and compared those to best practices today, which was very eye-opening for many participants. Are you still emailing like it’s 2020, 2017, or even 2012?

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Newsletter Tips Video Maine 90

Nonprofit Marketing Guide

NOVEMBER 29, 2011

I just received this interesting chart from MarketingSherpa about the evolution of email marketing in the business world. Finally, marketers are still playing around with testing and funnel optimization (the paths you create for people to subscribe and get more engaged with you), with many organizations still in the trial phase.

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Email Marketing Marketing Newsletter Communications 68

Reid All About it

JULY 1, 2015

Every year, when I register for the ASAE Annual Meeting, I check the box to receive emails from exhibitors. As a writer/marketer, I like seeing how vendors in my community use email marketing. Share educational content that helps execs improve a process, solve a problem, or learn more about a challenge.

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Email Marketing Learning Management System Tips Content 150

Higher Logic

MAY 8, 2019

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. It’s a relatable circumstance for anyone with an email address (and fun fact: active email accounts are expected to hit 5.6 The same is true of email marketing communications.

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Tips Email Marketing Newsletter Communications 166

Reid All About it

NOVEMBER 20, 2020

You devalue your community, content and conversations by not charging attendees an appropriate registration fee. Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. Brian Reardon, Vice President of Communications and Marketing, The Catholic Health Association of the United States.

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Certificate System Dallas Recruitment 370

Associations Now

DECEMBER 3, 2018

The email newsletter is a centerpiece of digital strategy for many organizations. Email communications touch on many different parts of the org chart at once. And this can make executing your email newsletter tricky business. And, of course, volunteers might want a say in what goes inside your email newsletter.

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Newsletter Process Products United States 89

Higher Logic

NOVEMBER 27, 2018

But a great strategy needs to be the foundation of your marketing automation campaigns. Before you start blasting out emails and assigning roles, take time to develop and finesse a content and lead generation strategy. Our tip : Try out our marketing automation campaigns worksheet for some help with developing goals.

Marketing 196

Marketing How To Email Marketing Tips 196

Higher Logic

DECEMBER 6, 2018

Because online community and marketing automation provide member behavior data that allow us to hyper-segment and provide relevant, personalized content , instead of having to guess what members want to read based solely on their membership level or some other item, like demographics. Example 1: Newsletters. Did you know….

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Newsletter Examples Maine Content 189

Nonprofit Marketing Guide

NOVEMBER 17, 2020

So let’s start with email deliverability… As I have mentioned in my post We Are Running an Email Re-Engagement Campaign and People Have Feelings , Inbox providers (Gmail, Microsoft, Yahoo, etc) look at many factors to determine your email deliverability. Knowing where the email came from. million in 2018.

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Email Marketing How To Marketing Discount 96

Nonprofit Marketing Guide

JULY 1, 2020

July 9: The Communications Directors’ Guide to Repurposing Content with Kivi Leroux Miller. Budget-Friendly Webinar] Learn how to master the art of reusing your content to help you save time and be more successful. Email Subscribers: I will send the Nonprofit Writing Prompts email newsletter early next week with prompts for August.

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Discount Content How To Newsletter 89

Association Success

SEPTEMBER 23, 2020

Inbound marketing might seem intimidating at first. After all, producing compelling content is no small feat. But the good news is that you can kick off your inbound marketing journey without creating new content from scratch. . One way to do this: offer bite-sized content in exchange for qualified leads. .

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Content How To Newsletter eBook 78

Association Success

SEPTEMBER 22, 2020

Scroll through any publication’s Facebook page, and you’ll quickly discover that content can spark a variety of reactions. Effective content can spark debate, soothe worries and provide direction for readers who need it. Along with generating conversation, a smart content strategy can spark action, too.

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Content How To Newsletter Social Media 78

Nonprofit Marketing Guide

FEBRUARY 3, 2022

But marketers, including nonprofits, need personal data about the people on our mailing lists in order to create the kinds of relevant and personalized messages we all expect to see in our inboxes now. As an email sender, is there a way for you to create that personalized content while still honoring the desire for privacy?

Email Marketing 65

Email Marketing Marketing Survey Software 65

Reid All About it

OCTOBER 11, 2019

The weekly list of free educational events and resources for the association community… Dave Lutz of Velvet Chainsaw Consulting says conferences are missing the boat by offering mostly novice or intermediate content. Seven ways to boost your newsletter open rate. Michael Brenner, Content Marketing Institute ).

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DC Washington Education Content 50

WBT Systems

JUNE 26, 2017

They’ll have the opportunity to see what it’s like to be an active member of your community—and you’ll have the opportunity to add them to your email marketing list. Before you develop challenge content, be absolutely clear on the purpose of the challenge. Design the challenge content. Planning your learning challenge.

Member Engagement 161

Member Engagement LMS Education Discount 161

Higher Logic

MAY 29, 2020

Member-generated content shows you’re the place to be , while fostering peer-to-peer engagement among your most valuable members. They receive value from their membership through peer-to-peer connections, mentoring, access to experts, exclusive content, and more. Give members a place to learn and find the right content.

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Social Media Member Engagement Tools Revenue 254

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Forget New Year’s resolutions.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Forget New Year’s resolutions.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

MAY 12, 2023

They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Newsletters. shares 15 ways to improve your newsletter content and delivery. But do you? Virtual for in-person attendees. More info/register. 1 CAE credit.

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Chicago Mooc Education Newsletter 201

Reid All About it

SEPTEMBER 20, 2024

Their contents could reshape how we understand the ancient world. | labor markets won’t meet future workforce needs. exam preparations, eligibility, exam content outline, study strategies, practice questions, tips and advice, etc.) Host: Sinch Email Wed 9/25 at 12 p.m. More info/register. to 1:30 p.m. More info/register.

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LMS Revenue Certificate Content 264

WBT Systems

JULY 25, 2017

Who regularly visited your website to read content or download resources? Who’s opened your email newsletter and clicked on links to content? You may need the assistance of marketing automation or email marketing software to identify these members. Moving Members Along the Digital Readiness Spectrum.

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LMS Mooc Course Education 218

Multiview

MAY 12, 2022

Email marketing has long been the preferred marketing channel for organizations but when Apple introduced Mail Privacy Protection (MPP) almost a year ago, it caused many marketers to question its future effectiveness. Since going into effect on September 20, 2021, email marketing has not come to and end.

Email Marketing 52

Email Marketing Marketing Newsletter System 52

Freestone

APRIL 11, 2024

Introduction Does it feel like your continuing education program spends all its time creating content and building courses? It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. What does it mean to repurpose content? It connects you to your members where they want to consume content.

Revenue 76

Revenue Content How To Social Media 76

Nonprofit Marketing Guide

OCTOBER 22, 2018

Katelyn Baughan created an automated welcome series for The Children’s Inn at NIH that nurtured new donors over time instead of throwing them into regular email marketing. Today, Katelyn shares how the new welcome series fit into their revamped email marketing strategy, how it was implemented, and its results.

Newsletter 84

Newsletter Email Marketing Maryland Communications 84

MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. 10 Membership Newsletter Best Practices.

Newsletter 52

Newsletter Tips eBook Examples 52

MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. 10 Membership Newsletter Best Practices.

Newsletter 52

Newsletter Tips eBook Examples 52

Nonprofit Marketing Guide

JANUARY 29, 2021

This week we have social media image sizes, email marketing campaigns, our communications trends report, and more. Scott Wescott at Turn Two Communications encourages you to answer these 3 Questions for Better Content. Hubspot has 18 Examples of Brilliant Email Marketing Campaigns. Others Not So Much.

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Communications Sample Email Marketing Social Media 93

Multiview

FEBRUARY 2, 2022

Your email newsletter is one of the best channels for developing stronger relationships with your members, but when was the last time you updated it? Like anything in marketing, email trends and tactics that were top tier last year may be outdated, uninspiring, or unengaging in 2022.

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Newsletter Tips Process Marketing 52

Nonprofit Marketing Guide

AUGUST 23, 2012

you have amazing content to share (great stories, great results, etc.). Why Does Email Frequency Matter? Because it’s so fast and affordable, email is a vital communications tools for nonprofits. See my post earlier this week about who is and isn’t using email to keep donors informed.

Newsletter 82

Newsletter Case Study Communications Revenue 82

Achieve

MAY 21, 2019

With these 8 tips, you can elevate your marketing strategy and make this year’s event, whether it be a gala, a conference, or charity event even more successful. When you send an email to a supporter, whether it’s an invitation to your event or a monthly newsletter, you only get one chance to make a good first impression.

Email Marketing 52

Email Marketing Strategy Marketing Discount 52

Multiview

SEPTEMBER 22, 2022

Just as important as newsletter content and design , is the audience on the receiving end. Building a subscriber list is the best way to build a relationship with your prospective members and maintain it with current members.

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Newsletter Content Email Marketing Marketing 52