This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Emerging technologies like AI are allowing marketing strategists to get more and more creative with their platforms; and according to them, they are reaching more people than ever before. There is, however, something to be said for the older methods – in this case, emailmarketing. So, Why didn’t it Work for me?
Contentmarketing. The comprehensive 2025 B2B ContentMarketing Benchmarks, Budgets & Trends report from the ContentMarketing Institute is a must-read for marketing professionals. Association content. suggests associations adopt a business-minded approach to content. Member surveys.
If youre embarking on an AMS project, start your research by reviewing 108 Ideaspaces list of issues to consider when selecting an association management system (AMS) , such as reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change. .|
Like other forms of communication, email is meant to connect with people—which means you have to appeal to your audience’s state of mind. Before hitting send on that next message, consider how psychology plays a role in these four email-marketing elements: Frequency. Social proof.
Learn how to create high-quality text, image, video, and other content through hands-on time in class. Content strategy. Jimmy Daly at Superpath explains why you need a documented contentmarketing strategy , how to assess whether your strategy is working, and what solutions to put in place if it’s not.
Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.
But a great strategy needs to be the foundation of your marketing automation campaigns. Before you start blasting out emails and assigning roles, take time to develop and finesse a content and lead generation strategy. Our tip : Try out our marketing automation campaigns worksheet for some help with developing goals.
Emailmarketing news. Make sure staff who have anything to do with IT or emailmarketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what emailmarketers and their IT colleagues need to do. More info/register. Bring all your questions to the AMA.
I’m looking forward to hearing association success stories about automation, website redesign, data analytics, AI, content personalization, and more. EventMobi explains how to use a year-round community and content hub to keep attendees connected with each other and your association. Are you focusing on the right projects?
The weekly list of free educational events and resources for the association community… Dave Lutz of Velvet Chainsaw Consulting says conferences are missing the boat by offering mostly novice or intermediate content. Michael Brenner, ContentMarketing Institute ). Newman, Greater Good Magazine ). More info/register.
Limited Integration Between Systems : If your CRM, emailmarketing, and membership databases dont communicate with each other, you may be missing opportunities for efficient, personalized member engagement. How.orgSource Can Help: We create member engagement strategies that incorporate personalized content and digital-first solutions.
During a challenge, a big project or goal is broken down into manageable daily chunks. They’ll have the opportunity to see what it’s like to be an active member of your community—and you’ll have the opportunity to add them to your emailmarketing list. Design the challenge content. Planning your learning challenge.
Welcome to emailmarketing. The average conversion rate is 1.22%, according to Barilliance , which is almost one sale for every 100 emails. billion emails will be sent and received today and every day this year. And that number is projected to increase to 376.4 billion daily emails in 2025.
With a community of over 5 million users worldwide, Shana has worked to launch and grow a community composed of online communities, in-person events, social media, content creation, emailmarketing, and customer support. Marjorie’s current role: Manager, Online Communities at the Project Management Institute (PMI).
In the meantime, we’re back in business with lots of good online content to absorb this week. Tue 8/23 at 9 a.m.* – 10 Website Design and EmailMarketing Best Practices for NGOs. This webinar will demonstrate the importance of embracing new website and emailmarketing design and call-to-action trends.
Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map content, and design your program. Learn how to segment volunteer opportunities into identified markets. digitalNow 2022 recap. Accessible websites.
Their contents could reshape how we understand the ancient world. | labor markets won’t meet future workforce needs. exam preparations, eligibility, exam content outline, study strategies, practice questions, tips and advice, etc.) Host: Sinch Email Wed 9/25 at 12 p.m. More info/register. to 1:30 p.m. More info/register.
Email Maven is an email staffing agency, we become part of your team to get your emails out the door. This ranges from basic assistance during busy times to fully managing email schedules, creating content, designing, sending, and reporting on all emails. Need Ongoing Strategy Support?
Learn how they embarked on a data-driven, innovative, holistic and wide-reaching strategy to create an open, inclusive, content-driven community based membership model that connects online and offline engagement in whole new ways. Learn about the digital relationship between content, marketing and eLearning. 1 CAE credit.
She warns that “careful human oversight, editing, and institutional knowledge is still required,” but suggests how to use it for research and content creation. Aaron Terr at Persuasion makes a free speech case for Section 230 , which prevents owners of social media platforms and online communities from being sued for user-generated content.
Make Sure You Have a Plan B & C for Your Content Strategy. Learn how to prioritize, organize, and deliver event content in both hybrid and virtual scenarios, and why what might work for live events doesn’t necessarily translate to hybrid or virtual. Learn what you need to do and what not to do so next website project is successful.
During a virtual conference, attendee attention is more focused on the educational content. Learn whether hiring a professional service is a better option than DIY, which technical tools to use for your DIY project, and a strategy for getting your video seen or podcast heard. Content Forum Weekly Community Chat.
Two good articles about LinkedIn: Chuck Hester, a LinkedIn expert, explains how to use the platform for contentmarketing. A really good list of emailmarketing best practices. This year, our camp will be even bigger—more topics, more speakers, and more planners determining the program content. More info/register.
He explains how confirmation bias can wreak havoc with your technology project. WBT Systems shares some of the tips they learned from online marketing expert (and multi-millionaire course provider) Amy Porterfield about using webinars as lead generation for online courses. – The Changing Landscape of Integrated EmailMarketing.
As a writer and a learner, I love content hubs, and so does Imagination, a contentmarketing agency serving the association space. Check out their series of posts about content hubs. When you create a content hub on your website, make sure Google finds it and likes it. Presenters: Scott Abel, The Content Wrangler.
Atlassian : Free access to Cloud products for issue-tracking and project-tracking software, including Jira and Confluence. GanttPRO : Free, chart-based software for project planning and management. Ubersuggest : Free plan for Neil Patel’s Ubersuggest, to generate keywords for contentmarketing strategy and production.
The GrowthZone Website Content Management System (CMS) empowers chamber website administrators to manage their sites fully and intuitively. Workflow automation/project management. Project management. Email and text communications. Emailmarketing. Emailmarketing. FEATURES: Member management.
Nonprofit event coordinators not only have to deal with all the standard project management for event planners , but they also have to run their events with specific goals. Project management appssuch as Trello or Asanamake great additions to team operations. Does it suit your projected event size? How accessible is the venue?
Review new research that defines the critical actions learners rely on while consuming educational content. Learn how to increase engagement to drive pipeline, how to move from passive to active marketing, and how to leverage behavioral data to find your best leads. Host: American Marketing Association. Duration: 1 hour.
Unfortunately, you’ve yet to begin testing, and this quality assurance step of the production process is imperative to ensure content accuracy and display functionality. On top of that, you and various projects managers from different departments who are involved in the approval process are all inundated with other impending deadlines.
Multichannel marketing tools enable simple communication and campaign promotion via email, direct mail, content management, and social media. While you can integrate dedicated marketing software, most CRMs come with built-in tools to get the word out to your supporters. Online community platform.
What is project scope? Plus 7 steps to help you define project scope). The report also shows that almost all of you are creating videos so 7 Elements of a Successful Video Content might help if you’re struggling. Great is the enemy of good – How To Help the Perfectionist on Your Content Team, Even If It’s You.
The weekly list of free educational events and resources for the association community… DelCor consultant Mike Guerrieri explains how to build a strong business case for a new technology project. He reveals what association execs and IT leaders (having been one himself) consider before giving a project the greenlight.
Check out the content lineup if you haven’t already. If your association has a website redesign project on the horizon, there’s no need to ask ASAE Collaborate about RFP samples. Get everything you need in this RFP template for CMS and website redesign projects from Brightfind. CMS/website RFP. 1 CAE credit. More info/register.
Hire by Communications Channel Management Do you need your new communications hire to understand emailmarketing from start to finish, for example? This person might need to know about email list building and segmentation, crafting good conversion copy for emails, and creating the right graphics, too.
The association staff on the project team care about these functions and features, but most of their co-workers only care about one thing: reports. They help you make the best decisions about strategy, programs, events, content, benefits, marketing, and more. Take advantage of the data in all your different systems.
How to explain contentmarketing to anyone. ContentMarketing Institute ). If you host webinars, check out these two next Wednesday: “10 Ways to Extend the Reach of Your Webinar Content” and “How to Become a Superstar Webinar Presenter.” 10 Ways to Extend the Reach of Your Webinar Content. New Yorker ).
How to create an editorial calendar that will streamline your content strategy. Find out how the Construction Specifications Institute (CSI) embarked on their digital transformation project on behalf of their members and their industry. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. Quick hits.
shares 15 ways to improve your newsletter content and delivery. 15 Ways To Take Your Email Newsletter To The Next Level Learn how to use email newsletter marketing to engage your members about current topics and industry trends, newsletter best practices, increasing engagement, curating outside content, and automation.
After Hurricane María, I started to work as Communications Officer for the Puerto Rico Community Foundation, where I’m in charge of social media, web page, advertising, internal communications as publications, emailsmarketing, and multimedia, and relations with media outlets, among other tasks. It is because I’m a morning person.
If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.
The American Society of Association Executives (ASAE) uses multiple systems—AMS, emailmarketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. Additional data includes community membership and discussion content for text analysis.
The pilot yielded a conversion rate of 11 percent, exceeding the 8 percent goal set early in the project. Much of the campaign’s success boils down to using a few common digital marketing tools and targeting a small group of nonmembers in the pilot phase. Emailmarketing. Here’s how the AOA team did it.
We organize all of the trending information in your field so you don't have to. Join 57,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content