Email Maven

AUGUST 1, 2024

Email is at the core of effective association communicationbut mastering it takes strategy and skill. I had the pleasure of joining The Association 100 Podcast to share some of my favorite strategies and insights on how associations can elevate their email marketing efforts. Listen here!

Email Marketing 130

Email Marketing Marketing Tips Strategy 130

Reid All About it

DECEMBER 6, 2024

Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. It covers strategy, tactics, technology, AI and more in a post, not a download. Association content.

Content 213

Content Strategy Education Revenue 213

GrowthZone

JUNE 4, 2019

Email open rates and unsubscribes are heavily impacted by any adjustments made by Google and Apple. Therefore, organizations that depend on email marketing should stay alert for updates and changes to both platforms and adjust their email strategies accordingly. Send valuable content. The Latest Big Updates.

Email Marketing 128

Email Marketing Marketing Survey Tips 128

A2Z Events

MARCH 26, 2025

The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy?

Strategy 84

Strategy Marketing Social Media Analysis 84

Nonprofit Marketing Guide

APRIL 25, 2024

Nonprofit email marketing is still a great way for nonprofits to reach the right people with the right message at the right time. It’s a great tool especially when you connect your email engagement work to your nonprofit’s big mission goals. But nonprofit email marketing can be complicated!

Email Marketing 103

Email Marketing Resources Tips Marketing 103

Reid All About it

OCTOBER 4, 2024

Learn how to create high-quality text, image, video, and other content through hands-on time in class. Content strategy. Jimmy Daly at Superpath explains why you need a documented content marketing strategy , how to assess whether your strategy is working, and what solutions to put in place if it’s not.

NJ 258

NJ Email Marketing System Education 258

Association Adviser

NOVEMBER 8, 2023

Email marketing, however, remains a powerful tool for businesses to engage with their audience effectively. When executed strategically, email marketing goes beyond mere promotional content; it becomes a channel for building meaningful […]

Email Marketing 88

Email Marketing Marketing Tools Content 88

MemberClicks

NOVEMBER 1, 2024

This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?

Content 52

Content Marketing Social Media Newsletter 52

Higher Logic

OCTOBER 12, 2017

That’s why we’ve put together a refresher course on some of the greatest advantages of using technology as part of your nonprofit fundraising strategy. Multichannel marketing tools enable simple communication and campaign promotion via email, direct mail, content management, and social media.

Technology 179

Technology Strategy Software Tools 179

Reid All About it

JANUARY 4, 2019

Creating visual content. Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Christoph Trappe, Meetings Today ). .* – 10 Website and Email Marketing Best Practices for Small Nonprofits.

Washington 285

Washington Video Social Media DC 285

Association Success

NOVEMBER 10, 2020

Every content creator faces the same two dilemmas: When your audience is disengaged, how can you bring them back? The answer might seem obvious: Surprising, intriguing and genuinely helpful content will always be timeless. If you consistently produce high-quality content, audiences are much more likely to remain engaged.

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Content Social Media Newsletter Video 134

.orgSource

DECEMBER 17, 2024

By tailoring content and interactions, associations can enhance member satisfaction, increase retention, and boost event participation, leading to a more vibrant and active membership. This enables associations to deliver targeted content that resonates with each segment, maximizing engagement.

Member Engagement 88

Member Engagement Strategy Tools Technology 88

Higher Logic

MARCH 8, 2018

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Choose your goal, assess the action needed, and tailor the content accordingly.

Texas 214

Texas Florida Email Marketing Newsletter 214

Higher Logic

FEBRUARY 4, 2020

Personalized content customized to their interests!]. ?? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? Nearly half say members have too many competing options for content, and only 1 in 4 (28%) feel their communications are well integrated. A cheer for 2020: ?? Yesterday.].

Communications 287

Communications Tips Member Engagement Tools 287

Higher Logic

MAY 13, 2020

Create a digital space for them to engage, and then use intentional, targeted communication to build a personalized experience for each one of them, reaching them with relevant content at the right time and place. With tools like online community and marketing automation , you recreate the best parts of your association online.

Tools 296

Tools Communications Email Marketing Recruiting 296

Reid All About it

SEPTEMBER 13, 2024

I’m looking forward to hearing association success stories about automation, website redesign, data analytics, AI, content personalization, and more. He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Product ideas. Professional development.

LMS 270

LMS Revenue Certificate Content 270

Reid All About it

NOVEMBER 20, 2020

You devalue your community, content and conversations by not charging attendees an appropriate registration fee. Maximizing Revenue through Smart Pricing Strategies. Brian Reardon, Vice President of Communications and Marketing, The Catholic Health Association of the United States. Can I get an amen?! Sponsorship redesign.

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Certificate System Dallas Recruitment 370

Associations Now

FEBRUARY 11, 2025

Higher Logics report recognizes that association members are overwhelmed by emails, but suggests some personalization tools and new content approaches that can help. With so many emails hitting your contacts inboxes, its important to approach your communication strategy with a mind toward avoiding email fatigue, the report says.

Report 58

Report Email Marketing Content Newsletter 58

Higher Logic

NOVEMBER 27, 2018

That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes. But a great strategy needs to be the foundation of your marketing automation campaigns. Mistake 6: Creating unappealing content. And don’t worry, we won’t leave you hanging.

Marketing 196

Marketing How To Email Marketing Tips 196

.orgSource

NOVEMBER 11, 2024

Develop data-driven marketing strategies that resonate with different member segments. Attracting and Retaining Talent A strong upskilling strategy doesn’t just benefit your association’s current workforce—it also makes your organization more attractive to potential employees. Here’s how to get started: 1.

Tools 88

Tools Technology Strategy Innovation 88

Reid All About it

SEPTEMBER 20, 2024

They identify six common mobile engagement strategies and share tactics for implementing them. TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners. Their contents could reshape how we understand the ancient world. |

LMS 264

LMS Revenue Certificate Content 264

.orgSource

FEBRUARY 4, 2025

Its no longer enough to simply keep up, associations must stay proactive in integrating digital tools and strategies. Thats why we specialize in helping associations build digital strategies that address inefficiencies, improve member engagement, and leverage data for growth. At.orgSource, we understand these challenges.

Technology 88

Technology Member Engagement Tools System 88

Blue Sky eLearn

FEBRUARY 4, 2020

From creating processes for handling your association’s most valuable asset (your data) to delegating tasks to maintain an organized strategy, this guide covers it all. Email marketing software. Don’t make the mistake of creating your website once and never revisiting it to update it with new content. Email Newsletter.

Organization 270

Organization LMS Software Social Media 270

Higher Logic

JUNE 28, 2018

However, they shouldn’t be ignored – these metrics reflect important things about your email marketing habits and are worth paying attention to. Do your low vanity metrics mean marketing automation isn’t working for you? How well do these respondents really understand email marketing fundamentals?

Marketing 149

Marketing Email Marketing Content Software 149

Higher Logic

FEBRUARY 15, 2018

Make sure these components work together to maximize your marketing strategy. Top 5 Tools for Your Marketer's Toolbox. Email Marketing. Most marketers agree: email still works (in fact, 59 percent of marketers claim it’s their most effective channel).

Marketing 185

Marketing Technology Email Marketing Social Media 185

Reid All About it

JANUARY 26, 2024

Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 264

Survey Strategy Project Education 264

Click

DECEMBER 19, 2024

Marketing departments are busy evaluating previous campaigns and finalizing plans to deliver on next years goals, neither of which they can do without well-managed and clean data! Native Integrations: Connecting your CRM with tools like your email marketing platform, social media tools, and analytics software is key.

Strategy 130

Strategy Marketing Tools System 130

Higher Logic

MAY 20, 2020

Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue. To generate non-dues revenue from these webinars, try charging a small registration fee since you’re offering exclusive content from your annual event. Create Educational Opportunities.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Reid All About it

MAY 29, 2020

It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. During a virtual conference, attendee attention is more focused on the educational content. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Host: Content Forum.

San Diego 259

San Diego Strategy Conference eBook 259

Higher Logic

JANUARY 27, 2020

Now, he's head of Structure3C, a community strategy firm. How Matt is movin’ and shakin’ in the community industry: Matt’s career path has taken him through teaching, sales, marketing, IT, and now, community management. Join her to learn more about community strategy and get advice on how your organization can better use community.

Software 317

Software Strategy Industry Social Media 317

Higher Logic

AUGUST 2, 2018

And it’s left traditional email marketing tactics in the dust. Marketing automation is great news for both the marketer and the consumer. The goal of marketing automation software is engagement, which is accomplished by sending more relevant content. This situation is ideal for those being marketed to.

Marketing 184

Marketing Member Experience Software Email Marketing 184

Aaron Wolowiec

AUGUST 16, 2016

Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. Without content, you’ve got nothing to communicate, no brand and no campaign. But not just anyone can do marketing. As for tactics, email marketing again took the No.

Marketing 133

Marketing Email Marketing Report Content 133

Higher Logic

MAY 8, 2019

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. It’s a relatable circumstance for anyone with an email address (and fun fact: active email accounts are expected to hit 5.6 Tip #1: Allow for Email Opt-in + Topic Selection.

Tips 166

Tips Email Marketing Newsletter Communications 166

Reid All About it

OCTOBER 11, 2019

The weekly list of free educational events and resources for the association community… Dave Lutz of Velvet Chainsaw Consulting says conferences are missing the boat by offering mostly novice or intermediate content. Michael Brenner, Content Marketing Institute ). Presenter: Jake Fisher, co-founder of Bridges Strategies.

DC 50

DC Washington Education Content 50

Event Industry News

OCTOBER 2, 2018

EventsCase launches a new product, Email Marketing. A product to send bulk email campaigns. EventsCase team has created this new product to make marketing campaigns from inside their platform to enhance event registration. This information shows the amount of emails sent.

Email Marketing 58

Email Marketing Products Marketing Maine 58

Higher Logic

DECEMBER 5, 2019

If you want your marketing emails to earn a home in the right inbox, you’ll need more than brilliantly crafted content and personalization working for you. Those factors have the potential to pay off when your email hits the inbox and is opened, but what if it doesn’t make it that far? Proof your content.

Email Marketing 156

Email Marketing Tips Marketing Content 156

Reid All About it

MAY 19, 2023

She warns that “careful human oversight, editing, and institutional knowledge is still required,” but suggests how to use it for research and content creation. Aaron Terr at Persuasion makes a free speech case for Section 230 , which prevents owners of social media platforms and online communities from being sued for user-generated content.

Leadership 195

Leadership Strategy Content Education 195