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However, you can only maximize the benefits of emailmarketing to your event when you employ specific engagement strategies. In this guide, you’ll find out how and why you should: Optimize your emailcontent. Gather important data from your email campaigns. Optimize Your Content.
Learn how to create high-quality text, image, video, and other content through hands-on time in class. – Engage First, Grow Further: Rethinking Membership Strategies (Associations Trends Talk) Too often, organizations focus myopically on increasing membership. What strategies can you implement to close this engagement loop?
Email is an important component of any modern marketingstrategy. But, email is just one piece of the modern marketing puzzle. What good is an email campaign without the ability to send relevant and personalized content, segment your audience, and deliver the content individual subscribers want and need?
Email is an important component of any modern marketingstrategy. But, emailmarketing on its own can only do so much. Trying to look at your members’ engagement using emailmarketing is like seeing the world without glasses. Marketing Automation Gets RESULTS. What it does, it does…fine.
They suggest five mobile onboarding strategies that offer new members a convenient, personalized onboarding experience. She suggests nine engagement strategies to keep members close an excellent retention roadmap you ignore at your associations peril. Membership marketing. Tony Rossell at Marketing General Inc.
They suggest emphasizing year-round content, networking, and experiences that level out the peaks and valleys of engagementand they provide a sample engagement plan to get you started. Hear about real-world examples for leveraging data from your emailmarketing, community, AMS, educational programs, and more. Online community.
A recent survey from Adobe finds that email is still a useful marketing medium—but personalization is greatly lacking, causing some major headaches for your emailmarketingstrategy. Accurate and useful personalization in emailmarketing is a must. Get their names right.
This course describes immediate steps and long-term strategies that will help your association attract more website traffic by improving your ranking with Google, Bing, and other search engines. They provide helpful tips for creating a 12-month training strategy so each volunteer receives the right amount of learning at their moment of need.
Contentmarketing. The comprehensive 2025 B2B ContentMarketing Benchmarks, Budgets & Trends report from the ContentMarketing Institute is a must-read for marketing professionals. It covers strategy, tactics, technology, AI and more in a post, not a download. Association content.
Email open rates and unsubscribes are heavily impacted by any adjustments made by Google and Apple. Therefore, organizations that depend on emailmarketing should stay alert for updates and changes to both platforms and adjust their emailstrategies accordingly. Send valuable content. The Latest Big Updates.
Nonprofit emailmarketing is still a great way for nonprofits to reach the right people with the right message at the right time. It’s a great tool especially when you connect your email engagement work to your nonprofit’s big mission goals. But nonprofit emailmarketing can be complicated!
But as Marketing Land noted last month , that email drew $13 million in sales for DEC, one of the computer industry’s first large companies. With the right voice and right level of engagement, it could be a great new direction for your marketingstrategy. Research the market. Associations could pull it off, too.
Learn how to create high-quality text, image, video, and other content through hands-on time in class. Contentstrategy. Jimmy Daly at Superpath explains why you need a documented contentmarketingstrategy , how to assess whether your strategy is working, and what solutions to put in place if it’s not.
Emailmarketing, however, remains a powerful tool for businesses to engage with their audience effectively. When executed strategically, emailmarketing goes beyond mere promotional content; it becomes a channel for building meaningful […]
This is where contentmarketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, contentmarketing is uniquely valuable. What is ContentMarketing for Associations?
That’s why we’ve put together a refresher course on some of the greatest advantages of using technology as part of your nonprofit fundraising strategy. Multichannel marketing tools enable simple communication and campaign promotion via email, direct mail, content management, and social media.
Creating visual content. Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Christoph Trappe, Meetings Today ). .* – 10 Website and EmailMarketing Best Practices for Small Nonprofits.
Every content creator faces the same two dilemmas: When your audience is disengaged, how can you bring them back? The answer might seem obvious: Surprising, intriguing and genuinely helpful content will always be timeless. If you consistently produce high-quality content, audiences are much more likely to remain engaged.
The key to achieving this objective is having an effective event marketingstrategy. When you have a strong event marketingstrategy, it ties everything together so you align all your elements of planning together. What is an Event MarketingStrategy? What is an Event MarketingStrategy?
By tailoring content and interactions, associations can enhance member satisfaction, increase retention, and boost event participation, leading to a more vibrant and active membership. This enables associations to deliver targeted content that resonates with each segment, maximizing engagement.
Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of emailmarketing ROI comes from segmented, targeted, and triggered campaigns? Choose your goal, assess the action needed, and tailor the content accordingly.
Personalized content customized to their interests!]. ?? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? Nearly half say members have too many competing options for content, and only 1 in 4 (28%) feel their communications are well integrated. A cheer for 2020: ?? Yesterday.].
Create a digital space for them to engage, and then use intentional, targeted communication to build a personalized experience for each one of them, reaching them with relevant content at the right time and place. With tools like online community and marketing automation , you recreate the best parts of your association online.
I’m looking forward to hearing association success stories about automation, website redesign, data analytics, AI, content personalization, and more. He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Product ideas. Professional development.
In Nimble’s AI success kit, you get four useful resources: two 30-minute webinar recordings about AI for associations and two white papers—an introduction to AI for associations and a guide to developing an AI strategy. Learn to create targeted personas in ChatGPT for personalized content and interactions. Website hosting.
You devalue your community, content and conversations by not charging attendees an appropriate registration fee. Maximizing Revenue through Smart Pricing Strategies. Brian Reardon, Vice President of Communications and Marketing, The Catholic Health Association of the United States. Can I get an amen?! Sponsorship redesign.
Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward. 5 Secrets of EmailMarketing Geniuses. Workforce Strategy Webinar: Tools You Can Use.
If you’re an industry partner who needs help with content that educates your audience and enhances your reputation in our community , message me in the event app and we’ll find a time to talk while at Annual or after. Association strategy. Yes, yes, a thousand times yes. Generative AI. Microlearning.
– How to Personalize 5 Must-Have Email Templates. Since emailmarketing is a HUGE topic, this webinar focuses on 5 must-have email templates. We’ll dive into how to add personality, simplicity, and consistency to these marketingemails. Alyssa Peltier, Senior Event Marketing Manager, Cvent.
Develop data-driven marketingstrategies that resonate with different member segments. Attracting and Retaining Talent A strong upskilling strategy doesn’t just benefit your association’s current workforce—it also makes your organization more attractive to potential employees. Here’s how to get started: 1.
They identify six common mobile engagement strategies and share tactics for implementing them. TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners. Their contents could reshape how we understand the ancient world. |
Its no longer enough to simply keep up, associations must stay proactive in integrating digital tools and strategies. Thats why we specialize in helping associations build digital strategies that address inefficiencies, improve member engagement, and leverage data for growth. At.orgSource, we understand these challenges.
Higher Logics report recognizes that association members are overwhelmed by emails, but suggests some personalization tools and new content approaches that can help. With so many emails hitting your contacts inboxes, its important to approach your communication strategy with a mind toward avoiding email fatigue, the report says.
From creating processes for handling your association’s most valuable asset (your data) to delegating tasks to maintain an organized strategy, this guide covers it all. Emailmarketing software. Don’t make the mistake of creating your website once and never revisiting it to update it with new content. Email Newsletter.
However, they shouldn’t be ignored – these metrics reflect important things about your emailmarketing habits and are worth paying attention to. Do your low vanity metrics mean marketing automation isn’t working for you? How well do these respondents really understand emailmarketing fundamentals?
Check this flowchart before you decide to put that content behind a paywall or lead magnet form. Presenters: Lowell Aplebaum, CPF, FASAE, CAE, Professional Facilitator CEO & Strategy Catalyst, Vista Cova, LLC. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Wes Trochlil ).
Make sure these components work together to maximize your marketingstrategy. Top 5 Tools for Your Marketer's Toolbox. EmailMarketing. Most marketers agree: email still works (in fact, 59 percent of marketers claim it’s their most effective channel).
Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Emailmarketing news. Make sure staff who have anything to do with IT or emailmarketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.
Marketing departments are busy evaluating previous campaigns and finalizing plans to deliver on next years goals, neither of which they can do without well-managed and clean data! Native Integrations: Connecting your CRM with tools like your emailmarketing platform, social media tools, and analytics software is key.
Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue. To generate non-dues revenue from these webinars, try charging a small registration fee since you’re offering exclusive content from your annual event. Create Educational Opportunities.
It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. During a virtual conference, attendee attention is more focused on the educational content. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Host: Content Forum.
Now, he's head of Structure3C, a community strategy firm. How Matt is movin’ and shakin’ in the community industry: Matt’s career path has taken him through teaching, sales, marketing, IT, and now, community management. Join her to learn more about community strategy and get advice on how your organization can better use community.
And it’s left traditional emailmarketing tactics in the dust. Marketing automation is great news for both the marketer and the consumer. The goal of marketing automation software is engagement, which is accomplished by sending more relevant content. This situation is ideal for those being marketed to.
Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. Without content, you’ve got nothing to communicate, no brand and no campaign. But not just anyone can do marketing. As for tactics, emailmarketing again took the No.
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