WBT Systems

JULY 24, 2018

Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Email marketing.

Survey 150

Survey Marketing Certificate Education 150

MemberClicks

NOVEMBER 1, 2024

This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?

Content 52

Content Marketing Social Media Newsletter 52

Nonprofit Marketing Guide

DECEMBER 8, 2022

Here are a few more nuggets to consider, this time related specifically to email marketing trends for nonprofits. Here’s what the survey says about nonprofit email marketing trends so far. Nonprofits still have lots of tactics to try when growing their email lists organically. Agree or disagree?

Email Marketing 86

Email Marketing Marketing Survey Report 86

Reid All About it

JANUARY 4, 2019

Inspired by a Harvey Nash/KPMG CIO survey report, David DeLorenzo at DelCor discusses the attributes of a transformational association CIO. Creating visual content. Tony Rossell at Marketing General Inc. Christoph Trappe, Meetings Today ). .* – 10 Website and Email Marketing Best Practices for Small Nonprofits.

Washington 285

Washington Video Social Media DC 285

Higher Logic

MARCH 29, 2018

When you send a marketing email with a weak subject line or awkward copy, the interaction with the recipient ends right there – with your message in the digital trash. Even if you convince someone to open your email, how compelling is your content and the offer? It’s more important to align your message with the content.

Email Marketing 209

Email Marketing Content Marketing Examples 209

Higher Logic

JUNE 28, 2018

Higher Logic recently released our 2018 State of Marketing Automation: Association Benchmark Report. When I got a chance to pore over the results, I saw a lot of fascinating responses from the survey portion of the report. Do your low vanity metrics mean marketing automation isn’t working for you? Write compelling copy.

Marketing 149

Marketing Email Marketing Content Software 149

Higher Logic

JUNE 4, 2019

Virtual events can boost the consumption of your association’s eLearning content and promote ample engagement. People love the option to consume their educational content on their terms - from wherever they want, whenever they want. But before all of that, win their trust by offering them insightful and engaging content at no cost.

Learning Management System 214

Learning Management System Content Course Resources 214

Nonprofit Marketing Guide

NOVEMBER 29, 2011

I just received this interesting chart from MarketingSherpa about the evolution of email marketing in the business world. Finally, marketers are still playing around with testing and funnel optimization (the paths you create for people to subscribe and get more engaged with you), with many organizations still in the trial phase.

Email Marketing 68

Email Marketing Marketing Newsletter Communications 68

Higher Logic

MAY 20, 2020

Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue. To generate non-dues revenue from these webinars, try charging a small registration fee since you’re offering exclusive content from your annual event. Create Educational Opportunities.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. The 2024 survey is now open.

Survey 264

Survey Strategy Project Education 264

Nonprofit Marketing Guide

NOVEMBER 17, 2020

So let’s start with email deliverability… As I have mentioned in my post We Are Running an Email Re-Engagement Campaign and People Have Feelings , Inbox providers (Gmail, Microsoft, Yahoo, etc) look at many factors to determine your email deliverability. million in 2018. Run a re-engagement campaign NOW.

Email Marketing 96

Email Marketing How To Marketing Discount 96

Blue Sky eLearn

MARCH 21, 2018

Once they start attending your webinars and finding value, they’ll continue coming back to you for more content – on-demand webinars, recordings from conferences, online certification and continuing education programs – you name it. But first, win their trust by offering them insightful and engaging content at no cost! The day is here!

How To 179

How To Social Media Price Discount 179

Higher Logic

OCTOBER 4, 2018

Feedly : Peruse Feedly for content inspiration and to keep up with what's going on, bringing your favorite sources together in one simple place. For perfecting your content: Hemingway Editor : We can’t promise this tool will make you write novels as good as Ernie’s, but you’ll definitely write with more clarity and concision when you use it.

Tools 233

Tools Marketing Social Media Software 233

Nonprofit Marketing Guide

FEBRUARY 3, 2022

But marketers, including nonprofits, need personal data about the people on our mailing lists in order to create the kinds of relevant and personalized messages we all expect to see in our inboxes now. As an email sender, is there a way for you to create that personalized content while still honoring the desire for privacy?

Email Marketing 65

Email Marketing Marketing Survey Software 65

Aaron Wolowiec

AUGUST 16, 2016

Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. Without content, you’ve got nothing to communicate, no brand and no campaign. But not just anyone can do marketing. Marketing Tip No. Event marketing took the No.

Marketing 133

Marketing Email Marketing Report Content 133

Reid All About it

OCTOBER 28, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map content, and design your program. Learn how to segment volunteer opportunities into identified markets. digitalNow 2022 recap. Accessible websites.

Blended Learning 39

Blended Learning Email Marketing Revenue Education 39

Nonprofit Marketing Guide

MARCH 7, 2012

On Monday, I shared some links to some national polling and survey data to help you learn more about your target audiences. But you’ll probably want to supplement that with a survey of the people on your list. Last year, I worked on a survey of friends and family of missioners serving with Franciscan Mission Service.

Survey 74

Survey Newsletter Content Email Marketing 74

WBT Systems

JUNE 26, 2017

Participants take a health assessment survey at the start to identify health risks, choose a focus area (activity, rest, nutrition, quality of life, or safety), make a health commitment, and participate in health challenges. Before you develop challenge content, be absolutely clear on the purpose of the challenge.

Member Engagement 161

Member Engagement LMS Discount Education 161

Reid All About it

DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Six ways to get your organization’s subject matter experts to start thinking like content marketers. (

Colorado 39

Colorado Recruiting Recruitment Survey 39

WBT Systems

DECEMBER 5, 2017

Over the last few years, inbound marketing has become a key component of association marketing strategy. With inbound marketing, associations leverage content and online behavior tracking to develop and deepen relationships with prospective members and customers. 5 percent used Microsoft Dynamics.

LMS 150

LMS System Survey Email Marketing 150

Reid All About it

SEPTEMBER 13, 2024

I’m looking forward to hearing association success stories about automation, website redesign, data analytics, AI, content personalization, and more. EventMobi explains how to use a year-round community and content hub to keep attendees connected with each other and your association. Product ideas. When will you hear from them again?

LMS 270

LMS Revenue Certificate Content 270

.orgSource

FEBRUARY 4, 2025

Our recent.orgSource Digital Trends Survey reveals several key gaps in how associations are currently using technology to meet member needs and adapt to industry shifts. How.orgSource Can Help: We create member engagement strategies that incorporate personalized content and digital-first solutions.

Technology 88

Technology Member Engagement Tools System 88

Association Adviser

FEBRUARY 18, 2013

Last month, I attended eM+C’s All About Email LIVE! email marketing conference. A whole day dedicated to improving email? “Email marketing is simple,” you’re thinking. “Email is a workhorse, meant to be quick and cheap, not fancy and time-consuming,” you say.

Email Marketing 60

Email Marketing Marketing Social Media Cost 60

.orgSource

NOVEMBER 11, 2024

In our 2024 Digital Trends Survey , we found that while most associations understand the importance of technology, only 25% of respondents rated their staff’s digital literacy as “very good” or “excellent.” Your team should be trained to work with AI-driven tools like chatbots, content creation systems, and predictive analytics platforms.

Tools 88

Tools Technology Strategy Innovation 88

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

Newsletter 108

Newsletter Tips Email Marketing Social Media 108

Reid All About it

SEPTEMBER 20, 2024

Their contents could reshape how we understand the ancient world. | labor markets won’t meet future workforce needs. exam preparations, eligibility, exam content outline, study strategies, practice questions, tips and advice, etc.) Host: Sinch Email Wed 9/25 at 12 p.m. More info/register. to 1:30 p.m. More info/register.

LMS 264

LMS Revenue Certificate Content 264

Reid All About it

OCTOBER 11, 2019

The weekly list of free educational events and resources for the association community… Dave Lutz of Velvet Chainsaw Consulting says conferences are missing the boat by offering mostly novice or intermediate content. Michael Brenner, Content Marketing Institute ). Newman, Greater Good Magazine ). 1 CAE credit. Host: ASAE.

DC 50

DC Washington Education Content 50

Reid All About it

OCTOBER 21, 2022

Survey invite. iMIS by ASI invites you to participate in their annual Membership Performance Benchmark Survey to help uncover upcoming trends in technology and digital transformation; membership acquisition, engagement and retention; and association goals and challenges. Content clutter. They won’t. Online community.

Revenue 45

Revenue Email Marketing Education Review 45

Higher Logic

AUGUST 1, 2019

It takes hours of debating the best methods to use to reach prospective members, and days of content creation and campaign management. The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional).

Recruiting 195

Recruiting Recruitment Certificate Discount 195

Event Industry News

OCTOBER 28, 2020

Our solution includes : guests’ management in a single database, event and sessions’ registration, free events and with paid admission, email marketing, registration forms, websites, and surveys, rich analytics and custom reports, badge design and on-site printing , on-site and virtual check-in , branded event apps, and more!

Survey 128

Survey Email Marketing Video Revenue 128

Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. Behavioral data and segmentation are key to maximizing the value of your targeted marketing efforts.

Newsletter 189

Newsletter Examples Maine Content 189

A2Z Events

MARCH 26, 2025

All these types of posts will create engaging content that builds anticipation. Email Marketing Practices Email marketing should also play a cornerstone role in your event promotion. As you build your email list, you have gathered some information about people and their priorities.

Strategy 84

Strategy Marketing Social Media Analysis 84

Associations Now

APRIL 28, 2020

Simply put, Google appears to be focused on surfacing content from the most trustworthy, expert organizations that specifically focus on global health issues particularly during a time of crisis,” Path Interactive Director of SEO Lily Ray wrote last month. COVID-19 content is doing well right now in search engines. percent and 65.6

Cleveland 139

Cleveland New York Cost Email Marketing 139

Reid All About it

JULY 8, 2016

Webinar Surveys: How to Get Useful Feedback from Your Audience. A well-designed post-webinar survey can provide valuable feedback that you can use to incrementally improve your online presentations. Learn what questions to ask in a survey and how to structure those questions to get insightful, actionable feedback. .

DC 150

DC Certificate Washington Revenue 150

Aaron Wolowiec

AUGUST 16, 2016

Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. Without content, you’ve got nothing to communicate, no brand and no campaign. But not just anyone can do marketing. Marketing Tip No. Event marketing took the No.

Marketing 100

Marketing Email Marketing Report Content 100

WBT Systems

JULY 25, 2017

You could simply ask your members where they lie on the digital readiness spectrum but you’ll run up against two challenges: they may not respond truthfully to your survey or they may not respond at all. Who regularly visited your website to read content or download resources? Identifying the Digital Readiness of Members.

LMS 218

LMS Mooc Course Education 218

Freestone

APRIL 11, 2024

Introduction Does it feel like your continuing education program spends all its time creating content and building courses? It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. What does it mean to repurpose content? It connects you to your members where they want to consume content.

Revenue 76

Revenue Content How To Social Media 76