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To encourage conversations that will spread news about your event organically, consider posts such as: Behind-the-scenes looks at the planning of your event and what you will offer Exclusive interviews, such as with highlighted speakers that can fan the excitement Countdowns that build anticipation about the event.
Also: How to extend the life of eventcontent. in a pressrelease. Extending the Event Life Span. It takes a lot to deliver an amazing event: Finding speakers, planning workshops & creating content that inspires and educates. An eventplanning to-do list can seem endless.
Once you have your brand in place and you know what you want to market, you’ll need to spread the word and publicize the best aspects of your event. Stay on schedule so that your promotional releases both introduce and build hype before your event. Plan the advertising schedule at least 6 months before the event.
In a world full of distractions, the events world needs to be more creative in its approach and not stick with the status quo because it is easier to achieve,” said Tracy Halliwell, director of business tourism and major events at London & Partners, in a pressrelease. Where to Begin.
New forms of knowledge transfer will influence all phases of eventplanning,” said GCB in a pressrelease. For example, the worlds of virtual and live events will blur as planners incorporate virtual components in live events and the number of networked virtual events increase.”.
In return, you can offer recognition online, on social media, and through a pressrelease to local media. Virtual events often combine elements of in-person events and digital and streaming events to generate funding. Some organizations will make exclusive content a part of their virtual events.
In return, you can offer recognition online, on social media, and through a pressrelease to local media. Virtual events often combine elements of in-person events and digital and streaming events to generate funding. Some organizations will make exclusive content a part of their virtual events.
Be sure you request promotional material from your speaker — including headshots, video clips and a short biography — as soon as possible so you can use the content in your advertising and event marketing campaigns. During the Event. Make sure you have a plan for communicating with your speaker during the event.
For instance, if your event is designed to appeal to professionals in a specific field, defining these characteristics helps you focus content, speakers, and networking opportunities to match their interests. Are they looking for networking opportunities, educational content, or professional development?
Knowing who you want to attract will help you create strong content that will engage them as you promote the event. During the event itself, it’ll also help you plan activities that will interest them and organize your logistics to keep them engaged throughout from start to finish.
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