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Brain Food readers can earn up to 10 CAE credits by attending Association Academys popular Association Member Growth Certificate Course.Over 1,000 association exec alums have already learned how to conduct research, develop relevant benefits, establish membercontent gates, improve recruitment and retention campaigns, and grow membership.
Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. Association content. To engage members, WorkerBee.TV suggests associations adopt a business-minded approach to content.
Liz Willits , Content Phenom How to raise readers, in 35 steps. Membership Monday Hear about an innovativemember onboarding program designed to carefully curate the initial 90 days of a member’s journey with your organization. More info/register (ASAE members only). More info/register (ASAE members only).
Nominate yourself or a woman who works in the association industry for an award in one of three categories: technology leader, innovation, or technology champion. Content marketing. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Content marketing. Fri 11/1 at 1 p.m.
The rapid pace of digital transformation, evolving member expectations, and the need for innovative solutions underscore the importance of resilience. Associations must adopt a growth mindset, using change as a catalyst for improvement and innovation. But in an era of constant change, resilience alone is not enough.
Your maturity score tells you the degree to which your organization is effectively using research, branding, marketing, UX design and content, technology, and your team to achieve business goals. How Thriving Associations Are Embracing Innovation and Blazing a New Trail to Relevance. Agile course development. Digital value creation.
. – Digital Strategies to Engage Members (Coffee Talks with Results Direct – Alexandria VA). Join a discussion about successful strategies including artificial intelligence, website personalization, content optimization, and mobile apps to break through the noise. Presenter: Moshe Hecht, Chief Innovation Officer, Charidy.
Ongoing restrictions on international travel challenged organizations to evaluate their global operations and explore innovative ways of engaging with members and volunteer leaders around the world. From sustainability and travel considerations to content capture and accessibility, there’s so much benefit that online events can bring.
.* – Improving Member Engagement (Coffee Talk – Alexandria VA). Your focus is on your members and it can be challenging to compete for their time. Do you have a strategy to keep them coming back to you – for content, resources and to take action? good data for every stage of the member life cycle experience. 1 CAE credit.
Nimble AMS offers instantaneous access to the latest product features helping your organization to enhance your staff and member experience and boost your technology ROI. Here’s why choosing an AMS where all customers are on the latest version is important: Innovation requires it. Better support and quicker fixes. Leading technology.
Leveraging data helps your association gain crucial memberinsights about learning content and event attendance, boosting member engagement across all avenues. TECH TIP: With myTrailhead , help your staff and members become more data-driven by designing training modules with software and association-specific content.
These companies define arch-types and use that arch-type when talking about new strategic, marketing or innovation plans. Welcome everyone but partner with the best members. We can use our data to figure out who our very best members are. The best ones, the most forward-thinking ones, the most engaged members.
Once we know what their problems are, we can select one problem that is important to members but also one that we are equipped to solve. While solving the problem we may find we are innovating new programs, content, products and services. When we launch these new innovations we improve that value equation.
Studies show that associations are reaping the benefits of their pandemic-era innovations through significant gains in membership. However, there is a downward trend in the number of associations that identify as “innovative,” which could forewarn problems retaining that membership in the future. Analyze member behavior.
Brain Food readers can earn up to 10 CAE credits by attending Chris Gloedes popular Association Member Growth Certificate Course.Over 1,000 association execs have finished the course after learning how to conduct research, develop relevant benefits, establish membercontent gates, evolve recruitment and retention campaigns, and grow membership.
Our assumptions about our members can be wrong. We see the data footprints members leave in their wake, the renewals, the ways they engaged, the content they read. We know what they do, and we assume how they feel. Interpreting this data we unconsciously make assumptions about their behaviors.
Learn the essential steps to craft engaging webinar content, master promotion techniques to boost attendance, and discover the art of repurposing your webinar for extended reach and impact. Learn about sustainable practices and dietary innovations that cater to a diverse array of guest needs. More info/register. More info/register.
I liked this one from Jyrki Paananen, co-founder and COO of Brella, who said, “There’s almost an inflated volume of virtual events at the moment and it is challenging to make content the differentiator, so perhaps connections could be the new king.”. Innovative Remote Workplace. Don’t Just Create Learning Content, Sell It!
If you’re an industry partner who needs help with content that educates your audience and enhances your reputation in our community , message me in the event app and we’ll find a time to talk while at Annual or after. Andy Fabian at Mighty Citizen explains what generative AI tools like ChatGPT can and can’t do for your content.
Learn to create targeted personas in ChatGPT for personalized content and interactions. Renewals Reinvented: Leveraging MemberInsights for Greater Retention Learn how to use member data to supercharge your renewal strategy. More info/register. More info/register. More info/register. Wed 8/21 at 1 p.m. More info/register.
He suggests identifying the sources and magnitude of resistance to innovation within your association and shares an eight-step plan for activating strategic optionality thinking on your board. Effectively Promote Your Organization’s Content Online. Content Is King: Is Your Content Strategy Creating Loyal Subjects?
Fri 5/5 at 10 a.m.* – Coffee with Innovators: Association Design Circle On the first Friday of each month, an association leader leads a conversation on an association innovation topic. Email Address: Subscribe If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled.
Typical measures of member engagement—such as email open and click-through metrics, social media interactions and website visits—are indicators of general activity, and not necessarily true member engagement. Building Member Value in a Post Pandemic World. CAE credit. . 1 CAE credit. 1 CAE credit. More info/register.
Some of the highlighted trends are alarming: leaders are out of touch with employees and need a wake-up call, high productivity is masking an exhausted workforce, Gen Z is at risk and will need to be re-energized, and shrinking networks are endangering innovation. Loren Edelstein, Vice President, Content Director, Northstar Meetings Group.
Exhibit hall innovation. Note: Per ASAE , any continuing professional education offered by any professional entity may be accepted toward the [CAE] professional development requirement as long as it is directly related to either association or nonprofit management as defined by the CAE exam content outline. More info/register.
Wind me up and away I go on my podcast debut, talking about content marketing, professional development, membership, AI, workforce development and more on a packed-full episode 437 of the Leading Learning podcast with Celisa Steele of Tagoras. Content marketing. Ben made everyone feel like a friend. 39 minutes of me.
Note: Per ASAE , any continuing professional education offered by any professional entity may be accepted toward the [CAE] professional development requirement as long as it is directly related to either association or nonprofit management as defined by the CAE exam content outline. AI, automation, innovation). More info/register.
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