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Nominate yourself or a woman who works in the association industry for an award in one of three categories: technology leader, innovation, or technology champion. Content marketing. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Member workplace challenges.
YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, new member onboarding, online communities, and online career centers. Content curation. I bet your members would love this valuable benefit too. Membership models.
This memberresearch report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, questioning the value of credentials, diversity, and changing workforce roles. Workplace challenges. Association magazines.
Content marketing. Association Brain Food readers can earn up to 10 CAE credits from Chris Gloede’s popular 10-week Association Academy Member Growth Certificate Course —only $499 with Brain Food promo code ACADEMY (a $50 discount). AI and events. At Animalz, Ryan Law describes how to find helpful topics for your blog. CAE credit.
I conduct memberresearch all the time, so I get direct access to the bright spots in our industry. But I also frequently scan and read treasures from our knowledge leaders about membership, engagement, innovation, chapters, governance, trends and more. Where do you get knowledge and insights about the association industry?
Charlene Li believes you need order to create change —not what you picture when thinking about innovative organizations. Another example of wishful thinking disguised as conventional wisdom: Claire Cain Miller at the New York Times says there’s no evidence that chance meetings at the office boost innovation. Order and change.
“Analyze earned, owned, and paid together, so you can start optimizing and tweaking campaigns and content to move customers along their purchase paths,” Opitz says. “In Membership associations must innovate to stay relevant & grow – simplifying #UX every step of the way. Website Redesign Inspiration. Other Links of Note.
Once we know what their problems are, we can select one problem that is important to members but also one that we are equipped to solve. While solving the problem we may find we are innovating new programs, content, products and services. When we launch these new innovations we improve that value equation.
Scott Wiley, CAE, head of the Ohio Society of CPAs , and newly elected Chair of the ASAE board, shares his thoughts about advocacy, millennials, member engagement and the importance of financial literacy in an exclusive Association Adviser interview. . AA : OSCPA has a reputation for being very innovative. SW : Engage with us.
These membership drivers include providing value, adding new members, engaging in continuous innovation, reaching emerging generations, and increasing member engagement. The good news is that associations report positive trends in the value that they provide to members.
What we are lacking are life skills that can make our member’s lives (and jobs) significantly better. Life skills that can make them happier, more productive; a better professional and a better member. What if every association developed professional education and content around these 4 skills that each one of us needs?
Our assumptions about our members can be wrong. We see the data footprints members leave in their wake, the renewals, the ways they engaged, the content they read. We know what they do, and we assume how they feel. Interpreting this data we unconsciously make assumptions about their behaviors.
Automation ensures communications are consistent and timely, keeping members engaged in your programs. Artificial intelligence (AI): AI has many use cases in association management , from personalizing communications to predicting behaviors to drafting content. not attending meetings or interacting with content for a prolonged period).
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