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Brain Food readers can earn up to 10 CAE credits by attending Association Academys popular Association Member Growth Certificate Course.Over 1,000 association exec alums have already learned how to conduct research, develop relevant benefits, establish membercontent gates, improve recruitment and retention campaigns, and grow membership.
Content marketing. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. You need content that puts empathy first—the kind of content that builds a long-term relationship with your market. Content marketing. Hmm, that’s what my industry partner clients do.
Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. Association content. To engage members, WorkerBee.TV suggests associations adopt a business-minded approach to content.
Liz Willits , Content Phenom How to raise readers, in 35 steps. The Keys to Marketing Across Generations in 2025 Discover how tech adoption timing influences everything from trust to buying cycles, and learn about the different ways generations approach content consumption and purchasing decisions. 1 CAE credit. More info/register.
Personalize and customize In Higher Logics 2024 Association Member Experience Report , which surveyed nearly 400 association members, 71% of respondents agreed that personalization is important to them. If your association doesnt follow suit, your members may not readily recognize your value.
The Rise of Generative AI in Content and Engagement 2024 Trend : Our survey revealed that generative AI has quickly become an essential tool for associations, enabling them to personalize interactions, streamline content production, and enhance engagement. This helps ensure staff are ready to leverage AI effectively.
You owe it to your members to develop a thought leadership-driven culture at your association. According to the Community Brands Association Trends Study , members in their mid and late careers rank insightful industry information as their top association priority. How to foster a culture of thought leadership.
Encourage Data Literacy: Train staff to interpret data and integrate insights into their workflows. Use MemberInsights to Guide Offerings: Personalize member experiences based on preferences and engagement patterns.
Your maturity score tells you the degree to which your organization is effectively using research, branding, marketing, UX design and content, technology, and your team to achieve business goals. And often, traditional broadcasts are about what the association has to offer rather than what the member actually needs right then and there.
A well-executed data governance policy will often include a steering committee or leadership board to determine the data standards and discuss the implementation process and enforcement procedures. Additionally, consider who will make up your data governance body if you choose to create a committee or leadership board.
Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day. Behavior change is what will get members to remember to log in, consume content and contribute.
Join a discussion about successful strategies including artificial intelligence, website personalization, content optimization, and mobile apps to break through the noise. An Interview with ASIS International, Content Strategy in Action. Join the Content Forum first. Host: Content Forum. 1 CAE credit. More info/register.
.* – Improving Member Engagement (Coffee Talk – Alexandria VA). Your focus is on your members and it can be challenging to compete for their time. Do you have a strategy to keep them coming back to you – for content, resources and to take action? good data for every stage of the member life cycle experience. 1 CAE credit.
By sending messages at the right time to the right people, you’ll see upticks in open and click-through rates because they are receiving relevant content that they care about. Communicate to leadership and staff in their language. Ask, “Do you want better memberinsights to inform strategy?”
From sustainability and travel considerations to content capture and accessibility, there’s so much benefit that online events can bring. Learn how three association executives worked with leadership to make decisions regarding reserves, dues, conferences and forecasting. Vasan Selliah, MemberInsight and Engagement Manager, CSAE.
Brain Food readers can earn up to 10 CAE credits by attending Chris Gloedes popular Association Member Growth Certificate Course.Over 1,000 association execs have finished the course after learning how to conduct research, develop relevant benefits, establish membercontent gates, evolve recruitment and retention campaigns, and grow membership.
If a member is already dealing with stress and burnout at work, they will not have the mental capacity or time for a chapter or association leadership role. Host: PCMA Event Leadership Institute Facilitators: Tess Vismale, CMP, DES, Founder and CEO, iSocial Execution Inc. Spooky sponsorships. More info/register. 1 CMP credit.
If you’re an industry partner who needs help with content that educates your audience and enhances your reputation in our community , message me in the event app and we’ll find a time to talk while at Annual or after. Andy Fabian at Mighty Citizen explains what generative AI tools like ChatGPT can and can’t do for your content.
We’ll tackle the unique challenges of one of America’s most stressful professions in a community setting that’s focused on you, while offering a platform for sharing insights to help you thrive both personally and professionally. Learn to create targeted personas in ChatGPT for personalized content and interactions.
I liked this one from Jyrki Paananen, co-founder and COO of Brella, who said, “There’s almost an inflated volume of virtual events at the moment and it is challenging to make content the differentiator, so perhaps connections could be the new king.”. Don’t Just Create Learning Content, Sell It! More info/register.
Find out how to create a profile that stands out and attracts mission-critical connections, the impact first level connections have on your network, and the type of content to include in posts to help you engage effectively at a high level. Host: Event Leadership Institute. Nonprofit Leadership Roundtable. 1 CAE credit.
Typical measures of member engagement—such as email open and click-through metrics, social media interactions and website visits—are indicators of general activity, and not necessarily true member engagement. Building Member Value in a Post Pandemic World. CAE credit. Host: Association Xchange. Tue 1/17 at 1 p.m. 1 CAE credit.
Get a glimpse into questions company leadership must ask themselves when considering the future of their workers and workplace environments. Loren Edelstein, Vice President, Content Director, Northstar Meetings Group. Vasan Selliah, MemberInsight and Engagement Manager, CSAE. Legal Considerations for Nonprofits.
Note: Per ASAE , any continuing professional education offered by any professional entity may be accepted toward the [CAE] professional development requirement as long as it is directly related to either association or nonprofit management as defined by the CAE exam content outline. Im happy to feature it as long as its not product-centric.
Note: Per ASAE , any continuing professional education offered by any professional entity may be accepted toward the [CAE] professional development requirement as long as it is directly related to either association or nonprofit management as defined by the CAE exam content outline. Im happy to feature it as long as its not product-centric.
Wind me up and away I go on my podcast debut, talking about content marketing, professional development, membership, AI, workforce development and more on a packed-full episode 437 of the Leading Learning podcast with Celisa Steele of Tagoras. Content marketing. Ben made everyone feel like a friend. 39 minutes of me. Mon 12/2 at 8 a.m.
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