Reid All About it

JUNE 7, 2024

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. Google doesn’t look kindly on AI-infused content. You won’t stand out in your market or connect and build trust with your audience if you’re publishing mediocre AI-generated content. Annual conferences.

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GrowthZone

JULY 16, 2017

Tactic #4: Driving Engagement Through Thought Leadership. Thought leadership is simply positioning yourself, or your organization, as a voice of knowledge and expertise in the marketplace of ideas. This is the goal of your online thought leadership activity. Since video content is a powerful draw, use it liberally.

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Leadership Press Release Member Engagement Video 60

Nonprofit Marketing Guide

JANUARY 8, 2019

News Writing News writing is straightforward, factual writing found in press releases, reports, and blogs. Lifestyle Writing Lifestyle writing is casual or informal yet engaging content that includes listicles and social media content. What’s Most Important?

Communications 85

Communications Press Release Leadership Social Media 85

Nonprofit Marketing Guide

JULY 5, 2023

Experts who invest time in marketing their expertise, for example, by writing thought leadership articles, see those results. Thought leadership writing is one of the seven writing styles that all nonprofit communicators should master. Is Thought Leadership the Right Strategy for Your Nonprofit? Lean into those strengths!

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How To Press Release Leadership Resources 75

Nonprofit Marketing Guide

MAY 8, 2020

This week we have some good news, problems with leadership, how to use video to market your org, some social media scheduling tips, and more. Do you know The Problem with Know-it-All Nonprofit Leadership ? Catch Up on Our Content from the Week…. Classy shares 5 Videos That Show Creative Ways to Market Your Nonprofit.

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Communications Press Release Social Media Tips 73

Associations Now

APRIL 4, 2016

The National Association of Black Journalists and the Poynter Institute have pooled their resources and expertise to launch a tuition-free leadership program to help improve diversity in the digital journalism space. More diverse leadership ultimately means more diverse staffs, content and audiences.”

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Leadership Press Release Report Technology 40

Higher Logic

JUNE 30, 2016

What's a good way to add empathy (for content in Customer Service) while still keeping that "meaning ratio" at 70-80%? How do you get your colleagues and leadership to understand this? How would you adjust a traditional press release approach to be more effective and impactful?

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Social Media Press Release Communications Newsletter 136

Association Adviser

NOVEMBER 6, 2017

We produce and distribute template resources like infographics, videos, PSAs, fact sheets and press releases that members can customize and use as their own. Our new website was launched on September 20 and reflects the focus on community while better telling our story and making content more accessible and easy to find.

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Communications Puerto Rico Social Media Content 122

Associations Now

MAY 2, 2023

According to a press release, AARP will select 25 finalists from submissions, which will then be voted on by the general public; the winner will receive $50,000. Abel’s post became a phenomenon, prompting outreach from AARP leadership and a contract with the association to promote its benefits on social media.

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Press Release Discount Social Media Video 59

Nonprofit Marketing Guide

MAY 22, 2012

I also sometimes call this the “insider” blog because much of the storytelling is about what happens behind the scenes, including the little victories and struggles along the way that may not be press release worthy, but still shed light on the realities of your work. The CEO/ED Blog.

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Press Release Case Study Price Content 83

Associations Now

JUNE 7, 2017

After you have identified a member challenge, Hijar says you can tap highly engaged members to assist with content development. The first meeting with your project team can help to outline the parameters of the content development process. The content development team should continue to review the toolkit as it’s being used.

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Press Release Project Sample Content 79

CMA Solutions

JUNE 16, 2022

SEO, blog content) create the highest quality source leads with a 14.6% These elements include keyword-based web content, blogs and case studies with internal backlinks within pages. Specifically, it helps search engines determine if your website’s content is relevant to queries from people searching for answers. close rate.

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Strategy Press Release New Jersey Illinois 52

Associations Now

AUGUST 24, 2017

“The Sport Tourism Learning Institute more completely represents our thinking for the new paradigm that positions the leading trade association, NASC, as the premiere education provider for the sport tourism industry in the United States,” NASC President and CEO Al Kidd said in a press release. “We

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Education Certificate Press Release United States 56

Association Adviser

AUGUST 7, 2017

AAPA leadership pushes every day, with every Congressional meeting opportunity, to make change for its port members. Personal contacts and establishing trust as a source (not just press releases and social media) are important.”. We then share all this content with our members electronically, in print and via social media.”.

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America Social Media Education Press Release 78

Association Adviser

JUNE 29, 2017

MPI leadership, along with host hotel MGM Grand Las Vegas and AV contractor Freeman, immediately convened to plan for the unexpected change, communicate the change to attendees and then execute with the time left. The message focused on the solution MPI and all parties involved were working on through the night to execute.

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Case Study Las Vegas Press Release Directory 72

Association Adviser

OCTOBER 23, 2018

The CSLA circulates a press release announcing their win, posts the news and details of the win on its website, and shares the win broadly through its social media channels, all of which keep the association and its magazine top of mind for members and the public. Promotional Content. Nonmember: $350. Nonmember: $395.

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Newsletter Communications Press Release Social Media 72

Nonprofit Marketing Guide

DECEMBER 14, 2018

You may need these 7 Tips for a Successful Content Marketing Strategy from the Nonprofit Hub. If you work for a nonprofit in IT, marketing and communications, fundraising and development, programs and services, or organizational leadership, NTEN and Cornerstone want you to take this survey on professional development.

Communications 54

Communications Press Release Tips Social Media 54

CMA Solutions

MARCH 6, 2024

They can include press releases detailing newsworthy achievements, non-promotional contributions to trade publications, or—in the case of VSC, which capitalized on headline monitoring and timely pitching—interviews on health-related topics with magazines, podcasts, and TV newscasts. The tactics vary. But they watch videos more.

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Marketing How To Social Media Video 64

Association Adviser

SEPTEMBER 24, 2013

Marcus Underwood: Associations need to look at how best to leverage their content to help build their brand outside of their existing membership. Using social media to promote existing content, such as an article or a press release announcing new legislation—this is essentially free.

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Technology Social Media Press Release Maryland 60

Idea Architects

DECEMBER 14, 2014

Did you answer "never really come right out and say it in an obtuse two-page press release " ? Knowing how to do so is a critical leadership competency. We are active characters in the institution''s story, not just passive consumers of its content. How would you share it?

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Indianapolis FAQ Press Release Process 60

Associations Now

MARCH 29, 2013

“Leading medical experts, renowned healthcare visionaries, and top hospital executives will gather … to address the most critical challenges facing the future of the hospital industry,” said a press release announcing the event’s launch [PDF].

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Products Press Release DC Washington 40

A2Z Events

NOVEMBER 22, 2024

Use content that is easy to read and appreciate, such as lists and bullet points. Content Marketing: Generating Buzz Before, During, and After the Event Content today can take countless different forms, including traditional blog posts and articles but also podcasts, infographics, and videos.

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Marketing Social Media Press Release Video 52

SCD Group

JULY 9, 2012

If – like many associations -- do you have a “thought leadership” goal for your organization? And, do you have a staff/leadership structure in place to monitor and respond? The 10 New Rules of PR By Jeff Bullas What are “The Old Press Release Rules”? Strategy | Content | Discovery.

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Association Briefings

OCTOBER 19, 2020

Creating engaging content that entices an industry professional to like or follow your social channels has become a full-time job that takes experience and digital marketing knowledge. Maybe your LinkedIn posts focus just on association-specific content. Your members have stories to tell and your social channels need content.

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Social Media Video Content Press Release 52

Nonprofit Marketing Guide

MARCH 31, 2016

Organizations can also choose to provide information about diversity among their leadership, board, and staff. Rather than spending time writing a meaningless press release, take some time to curate your profile page and ensure that you’re teaching the media about who you are and what you do.

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Strategy Social Media Press Release Report 61

A2Z Events

JANUARY 16, 2025

For others, its brand awareness and thought leadership. But the content of each tier is more important than its name. Your team handles everything from creating banner ads on your attendee mobile app to setting up their exhibit booth, writing and distributing content to capturing leads and printing their collateral materials.

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Price Proposal Social Media Video 52

CMA Solutions

MARCH 6, 2024

They can include press releases detailing newsworthy achievements, non-promotional contributions to trade publications, or—in the case of VSC, which capitalized on headline monitoring and timely pitching—interviews on health-related topics with magazines, podcasts, and TV newscasts. The tactics vary. But they watch videos more.

Marketing 40

Marketing How To Social Media Video 40

CMA Solutions

AUGUST 31, 2022

Check out these numbers: Video content is shared 1,200% more than text and image posts In 2022, people are spending 19 hours per week watching videos, up from 10.5 Social media marketing is all about the content you are pushing through the channel. It’s everything with feeling bundled together like a gift with a bow. Take a look.

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Video Strategy Marketing How To 52

Reid All About it

AUGUST 9, 2024

If you’re an industry partner who needs help with content that educates your audience and enhances your reputation in our community , message me in the event app and we’ll find a time to talk while at Annual or after. Andy Fabian at Mighty Citizen explains what generative AI tools like ChatGPT can and can’t do for your content.

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Cleveland LMS Press Release Content 270

Associations Now

AUGUST 29, 2018

Sometimes a press release might do the trick, but a thoughtful amount of planning—through the creation of resource pages—can help make it easier for your organization to speak up when interest in your association’s focus area rises. By building resources around the calendar, you can plan ahead and create timely, useful content.

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Resources Press Release Florida Examples 42

Associations Now

JANUARY 19, 2016

That growth, particularly in the political sector, highlights the need to think beyond your own website when it comes to content marketing and advocacy. There’s no reason Dennis Crowley couldn’t have posted what he did on the Foursquare blog —or included it in a press release, as many companies and associations do.

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