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Working with many associations over the years, we have listened to many organizations describe the reasons why their members do not use their existing Learning Management System (LMS) and why they are looking for a new learning solution to re-engage their learners. Does your LMS have an Unattractive Look and Feel?
TopClass LMS explains why, instead of competing, associations should partner with their chapters to design and/or deliver online education programs. Snacks It’s time to amplify your content’s reach and turn it into a valued and respected business asset. But is your organization up to the challenge? More info/register. 1 CAE credit.
Consider another valuable tool in your association’s toolbox: your association learning management software (LMS). Online learning management technology (your LMS). Gone are the days of sending out a single monthly newsletter round-up of your association’s activities and opportunities. Email Newsletter.
If you already have content, decide what’s worth keeping. If you don’t have any online content, hold a brainstorming session to think about how you’ll go about creating some. You can’t launch an empty LMS! You’ll have dreams about your online content and LMS (at least I did!),
They’ll have additional opportunities to connect with other attendees while being exposed to your LMS and online learning programs. PCMA’s in-person registration numbers have significantly increased since they’ve offered content to virtual attendees. Highlight conference content. Feature popular conference content on your blog.
Tracy King has come to the rescue with an excellent idea: host the trade show/expo on your learning management system (LMS) —a long-lasting and sustainable solution for exhibitors, prospective customers and your association. Four questions to help vet your content ideas. Amanda Milligan, Content Marketing Institute ).
Who regularly visited your website to read content or download resources? Who’s opened your email newsletter and clicked on links to content? Pew identified three elements of digital readiness: Digital skills: the ability to get online, surf the web, and share content. Using an LMS to Bridge the Digital Readiness Gap.
TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners. Their contents could reshape how we understand the ancient world. | Clowder provides advice on increasing the adoption of your membership mobile app. to 2:10 p.m.
The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Curated reading lists are the best, right? So, let’s move on to the rest of your weekend reading.
Find out how to engage with your target audience using three connection strategies, create a healthy balance of content that helps you to be seen as a thought leader for your industry, and discover three of LinkedIn’s most effective content formulas that will “stop the scroll” and engage with your audience.
Here’s a little piece I did on microvolunteering —one of my longtime soapbox topics—for my state association’s newsletter. Some quick hits before we get to next week’s free webinars: Five ways to get more people to your content. Tom Whatley, Content Marketing Institute ). Wed 4/17 at 2 p.m. 1 CAE credit. 1 CAE credit.
When you invite members to participate in a learning challenge, and guide and support them throughout the challenge, they’ll become more comfortable with online learning and your learning management system (LMS). And, they’ll get a chance to become familiar with your association’s online educational programs and LMS.
What type of content do they click in emails? Here are a few other ways to test an idea and assess demand: Create a lead magnet (an ebook or report) related to the course topic and send traffic to it via newsletter links, Facebook ads, and other paid advertising. Maybe the problem isn’t your marketing or course content.
Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. We look at the most-read articles from subscribers to our personalized twice-weekly newsletter. The artificial intelligence-powered newsletter from rasa.io 7 ideas for creating engaging content. Subscribe here.
TopClass LMS suggests putting a new spin on your membership and education marketing. Learn the steps and best practices to transition your association from a traditional convener to a dynamic, content-producing powerhouse. The weekly list of free educational events and resources for the association community… Employers’ job market.
TopClass LMS explains how it works and shares examples of associations doing this now. 5 Secrets to Newsletter Success: Elevating Membership Engagement Redefine the impact of your email newsletters. Explore 15 key strategies that illuminate the path to newsletter excellence. Education + mentoring. Decline of trust.
If you already have content, decide what’s worth keeping. If you don’t have any online content, hold a brainstorming session to think about how you’ll go about creating some. You can’t launch an empty LMS! You’ll have dreams about your online content and LMS (at least I did!),
TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. Content marketing. Mariana Fernandes at Animalz shares her team’s favorite content marketing blogs, newsletters and podcasts. Volunteers. Association trends. Engagement scoring.
Talk to students about the different aspects of their experience: instructors, curriculum, materials, delivery formats, learning community, LMS features, and, most importantly, impact. By staying on top of industry news and trending topics, you’ll attract eyeballs to your educational content.
A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. Proven Content Strategies to Boost Online Audience Engagement. Community manager survey. Tue 2/9 at 2 p.m. 1 CMP credit.
But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems. Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should thoughtfully plan and design each edition. Chapter habits. But do you?
Newsletter Best Practices Learn the dos and don’ts when it comes to your email communication pieces, how to determine if your data needs to be cleaned and what to look out for in your bounce report, and how to use your email communications to your advantage with personalization, surveys and more. More info/register. 1 CAE credit.
Provide “teaser content” to encourage increased engagement. For example, your organizations can offer each other: Advertising space in emails or newsletters. Collaboration on exclusive eLearning content like webinars. . Provide “teaser content” to encourage increased engagement. What types of content could that be?
Associations should be aware of a wide range of software, from tools that deliver interactive content to event management platforms to solutions focused on engaging members. A learning management system (LMS) provides associations with a platform that can present courses to members in a user-friendly, streamlined format.
Provide “teaser content” to encourage increased engagement. For example, your organizations can offer each other: Advertising space in emails or newsletters. Collaboration on exclusive eLearning content like webinars. . Provide “teaser content” to encourage increased engagement. What types of content could that be?
. – 25 Ways to Take Your Newsletter to the Next Level. Hear about a variety of strategic opportunities to utilize AI, strategic creativity and data for a newsletter with high engagement, performance and relevancy for your members. – How Documentaries Are Disrupting the Future of Content Marketing. 1 CAE credit.
Now you’re probably asking yourself one of these questions: Do I really need an LMS? How can an LMS really help my organization? Not only can an LMS benefit your members, but it also adds value to your organization. Read on to explore these benefits and check out the 4 ways an LMS can absolutely benefit your organization.
Quick hits Can AI write thought leadership content for you? – March Expert Series: 8 Ways to Generate More Revenue from your Learning Management System Competition for learner dollars has never been stiffer and top-notch content alone is not always enough to break through the crowded marketplace. 1 CAE credit. . – 1 CAE credit.
For years, the LMS has reigned supreme as the top learning platform for associations. But, what really is an LXP and how is it different from your typical LMS? LMS vs. LXP: Should you invest in a learning experience platform? On-Demand Learning: With an LXP, learners can access the course content they seek, when they seek it.
Who has a big following on social networks because of the valuable content they share? Let them take over a social media account for a day to preview course content, field questions, and create buzz. Submit ghostwritten guest posts to and purchase sponsored content (native ads) on other industry websites and blogs. #2
LMS provider WBT Systems explains how to plan and market an online learning challenge that creates industry buzz and momentum for further learning. And finally, here’s one for you my freelance friends: a post by Jocelyn Glei—who by the way has a good newsletter —about maintaining your sanity and productivity when you work alone all the time.
Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition. shares 15 ways to improve your newslettercontent and delivery. But do you? Virtual for in-person attendees. 1 CAE credit. 1 CAE credit.
While we were nervous they might share the newsletter with non-members, we realized they could download the PDF and share it regardless, so why not embrace this potential marketing and give our members what they want? This turned a 4-click login process into a 1-click viewing process and made our members much happier.
The findings from the survey will be disseminated by the Partnership Professionals Network via e-newsletter and website. WBT Systems describes options for repurposing content from a cancelled conference , such as online learning programs, podcasts and virtual conferences. LMS selection. Host: eLearning Learning Newsletter.
Gaining Leverage: Where AI Driven Content Management and Marketing Automation Join Forces. AI is delivering huge technology advances in the content management, marketing automation and search space. 25 Ways to Take Your Newsletter to the Next Level. – How Documentaries Are Disrupting the Future of Content Marketing.
A recent Leading Learning newsletter from Tagoras led me to this post about building a new business model by “wandering with purpose” and experimenting until an answer presents itself. Those insights feed into marketing automation systems to make them more effective at delivering messages that provide value to members.”. 1 CAE credit.
WBT Systems explains how to develop really good LMS requirements. Newsletters with curated content are the best. Short simulations are a revolutionary new form of educational content, and the results have already been transformative. Now that’s the recipe for a trusting and fruitful national/chapter relationship.
It’s up to your organization to deliver diverse content that’s relevant and engaging, ensuring members return to your program year after year. Exceed your member’s needs and your professional development goals with the right learning management system (LMS).
Last week, WBT Systems explained how to prepare a business case for a new LMS. Now they’re back with advice on how to present that persuasive case for a new LMS to decision-makers. If you can swing it, original research is one of the most valuable types of content you can share with your audience. Thinking about the CAE?
As we wrap up an exciting year of publishing blog posts with challenging ideas and innovative solutions, we hoped to take a look back at some of the most engaging content we at AssociationSuccess.org have published in 2019. Reyers shared the worksheet she used, which we recreated for the AssociationSuccess.org audience. Ready to grow?
Include a jobs feed or widget in your member and prospective member e-newsletters with recently posted jobs that sponsors have paid extra to promote. It might just become one of the most viewed/clicked-upon sections of your newsletter. Now take the great content you’ve already pulled together for in-person events a step further.
Include a jobs feed or widget in your member and prospective member e-newsletters with recently posted jobs that sponsors have paid extra to promote. It might just become one of the most viewed/clicked-upon sections of your newsletter. Now take the great content you’ve already pulled together for in-person events a step further.
WBT Systems provides advice for LMS training during and after implementation. Curated newsletters are where it’s at. Analyze new models for audience engagement, content development and seamless, interactive event experiences. Sourabh Kothari, Director, Advocacy, Brand and Content, Signifyd. Tue 9/11 at 2 p.m. Host: PCMA.
Blue Sky eLearn’s introduction to instructional design essentials will tell you how to determine the educational needs of your market, develop learning objectives and assessment questions, repurpose existing content, decide on a delivery format, and make a design plan. Classism bias. More info/register. 1 CAE credit. 1 CAE credit.
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