WBT Systems

APRIL 24, 2023

Job analysis is the best way to connect the content of your credentialing or education… If your association offers (or plans to offer) a credentialing program, you know all about job analysis—or should know.

Analysis 316

Analysis Marketing Education Content 316

Association Analytics

SEPTEMBER 17, 2024

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

Content 130

Content Marketing Video Member Engagement 130

Aaron Wolowiec

APRIL 27, 2021

of event marketers say that virtual engagement tools will play a big role in their event strategies for 2021. With user-generated video content, you can humanize your next event - whether it’s virtual, hybrid, or in-person - and create a valuable and unique experience that attendees won’t soon forget." It’s no surprise that 71.5%

Video 246

Video Content Tools Strategy 246

Association Analytics

OCTOBER 10, 2022

Association membership marketing is much different than marketing a product for sale. With membership marketing, the key is to build loyalty. Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Sales are instant. Analyze Performance.

Marketing 169

Marketing Tools Examples Content 169

Blue Sky eLearn

JULY 14, 2020

This will give you a better grasp on the number of registrants and if you need to step up your marketing efforts as you get closer to the event. . Is this their only shot at viewing the educational content? Is the on-demand content more expensive? Use Social Media . It could be as simple as #AttendingABCEvent2020.

Conference 363

Conference Tips Price Social Media 363

NXUnite

JANUARY 23, 2024

After segmenting your audience, create tailored messages and content for each group. Use Visual Content According to Getting Attention’s guide to digital marketing , 91% of individuals prefer visual content to written content. Remember that a consistent message is key to multichannel marketing.

Content 130

Content Strategy Newsletter Social Media 130

Association Adviser

AUGUST 16, 2023

The Naylor Client Marketing team had the privilege of attending this year’s esteemed ASAE Marketing, Membership & Communications Conference (MMCC), a prominent annual gathering held in the heart of Washington, DC.

Email Marketing 148

Email Marketing Tips Marketing DC 148

Association Adviser

JULY 5, 2023

In the fast-paced world of content creation, it’s essential for small-staff associations (or, let’s be honest, any association with limited staff, time and resources) to find innovative ways to make the most of their resources.

Content 145

Content Innovation Resources Strategy 145

Reid All About it

APRIL 10, 2020

Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Host: Content Forum.

North Carolina 74

North Carolina Montana Content Social Media 74

Wild Apricot

DECEMBER 21, 2017

Sales Ops: Table of Contents. Content Sharing and Management. In addition to the technical and sales enablement responsibilities, the newly formed Sales Operations unit will be responsible for the following tasks: Go-to-market strategy & planning. Content and knowledge base management. Performance. Technology.

How To 379

How To Process Tools Team 379

Reid All About it

JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Community experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

LMS 369

LMS Certificate America Committee 369

Higher Logic

FEBRUARY 14, 2023

The post 5 Tips to Create Valuable Content for Your Community Forum appeared first on Higher Logic. This blog will provide you with 5 valuable tips to use when crafting your own content strategy, so that your content is engaging and can generate conversation.

Content 156

Content Tips Strategy Marketing 156

Reid All About it

OCTOBER 11, 2024

Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Learn how to create high-quality text, image, video, and other content through hands-on time in class. Video marketing. I can’t even fathom the loss of lives—we haven’t yet heard the worst of it. Sponsorships.

North Carolina 258

North Carolina Newsletter Email Marketing Revenue 258

Higher Logic

FEBRUARY 4, 2020

Personalized content customized to their interests!]. ?? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? Nearly half say members have too many competing options for content, and only 1 in 4 (28%) feel their communications are well integrated. A cheer for 2020: ?? Yesterday.].

Communications 287

Communications Tips Content Tools 287

Reid All About it

AUGUST 9, 2024

If you’re an industry partner who needs help with content that educates your audience and enhances your reputation in our community , message me in the event app and we’ll find a time to talk while at Annual or after. Andy Fabian at Mighty Citizen explains what generative AI tools like ChatGPT can and can’t do for your content.

Cleveland 270

Cleveland LMS Content Press Release 270

Reid All About it

JULY 10, 2020

A webinar is a content stream, he says. This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. Mitchell, Senior Director, Head of Content, BOLD LLC. Faith Morris, Chief Marketing & External Affairs Officer, National Civil Rights Museum.

Montana 365

Montana Content Price Strategy 365

Reid All About it

APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s They explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. Association trends. s 2024 Association Economic Outlook Report , is optimistic.

Content 275

Content Survey Education Strategy 275

NXUnite

OCTOBER 8, 2024

Marketing researchers have found that it takes an average of eight touchpoints for a sales prospect to consider a purchase. Contacting supporters across multiple channels is called multi-channel marketing, and it’s often the key to acquiring new donors. Why does multi-channel marketing matter? Brand recognition works.

Marketing 130

Marketing Social Media United States Content 130

Reid All About it

SEPTEMBER 13, 2024

I’m looking forward to hearing association success stories about automation, website redesign, data analytics, AI, content personalization, and more. Association marketing. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout. Product ideas.

LMS 270

LMS Certificate Revenue Content 270

Reid All About it

AUGUST 16, 2024

A few months ago, a website firm serving the association market went out of business and left their association clients adrift. Lunch and Learn: Marketing AI Show & Tell Join us for a little show and tell about Marketing AI tools. Host: ASAE Marketing Professionals Community. Website hosting. Tue 8/20 from 11 a.m.

America 264

America Content Social Media Strategy 264

Blue Sky eLearn

JANUARY 14, 2020

You (or your marketing team) are probably using it to track traffic on your organization’s website. Remem b er to optimize your marketing campaigns for tracking by adding the correct UTM parameters. . Learn from th ese collective insights to make improvements, track engagement, and accelerate your marketing initiatives. .

LMS 292

LMS Learning Management System Case Study Content 292

Reid All About it

JULY 31, 2020

Please consider participating in Marketing General Inc.’s Lisa Block at Velvet Chainsaw Consulting suggests a list of questions to consider—about business model, meaningful engagement and content development—when planning a virtual conference. – Event Marketing Strategies for Virtual and Hybrid Events. Tue 8/4 at 12 p.m.

Montana 362

Montana Revenue Case Study Innovation 362

Reid All About it

JUNE 4, 2021

Presenter: Sonali Nair, CMP, DES, Education Chair, MPI Experiential Designers and Marketers Advisory Board. All Video Is Not Created Equal: How to Inspire Your Community to Action with Video Content That Inspires. Sue Hatch, Content Director, MeetingsNet. Backstage Pass: Producing Compelling Content that Drives Engagement.

Video 367

Video Innovation Content Technology 367

Association Analytics

SEPTEMBER 26, 2022

The post Your Data Is Talking: What’s It Saying about Your Next Piece of Content? appeared first on Association Analytics.

Content 169

Content Member Engagement Resources Strategy 169

Reid All About it

MAY 7, 2021

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. Quick hits. Sat 5/8 at 12 p.m.

St. Louis 370

St. Louis Technology Strategy Products 370

Reid All About it

JULY 2, 2021

. – Creating your Content Stream—from Marketing to Sales to Programs. Content is key to marketing and sales success across the entire member lifecycle from prospect to paying member to actively engaged volunteer and leader. Host: American Marketing Association. It’s the underlying principle of Inbound Marketing.

Technology 370

Technology Strategy System Education 370

Reid All About it

SEPTEMBER 20, 2024

TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners. Their contents could reshape how we understand the ancient world. | labor markets won’t meet future workforce needs. Motivation to learn. Microlearning.

LMS 264

LMS Revenue Content Certificate 264

Higher Logic

MAY 20, 2020

Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue. To generate non-dues revenue from these webinars, try charging a small registration fee since you’re offering exclusive content from your annual event. Create Educational Opportunities.

Revenue 296

Revenue Learning Management System eBook Member Engagement 296

Association Analytics

JUNE 17, 2021

Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. Tie past spikes in registrations to the marketing initiatives taking place during that time so you can better understand which approaches and messages led to the most registrations. Does it fluctuate?

Revenue 318

Revenue Discount Analysis Marketing 318

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

Crowd Wisdom

AUGUST 30, 2024

How to get non-members to buy content Is your organization looking for strategies to grow membership with your continuing education (CE) program, guaranteeing CE success? Therefore, presenting the best quality and most relevant content to non-members can be your most effective marketing vehicle.

Content 98

Content How To Price Education 98

Reid All About it

DECEMBER 20, 2024

Content marketing strategy. This interactive quiz from MemberBoat helps you identify must-have content marketing strategies and potential gaps. Participate in collaborative future planning: help us design the roadmap for 2025, ensuring our content aligns perfectly with your association’s evolving needs.

Certificate 195

Certificate Arlington Price Education 195

Association Analytics

SEPTEMBER 27, 2022

The post Your Data Is Talking: What’s It Saying about Your Next Piece of Content? – 10/20/22 appeared first on Association Analytics.

Content 169

Content Member Engagement Resources Strategy 169

Reid All About it

MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings. Content Forum Weekly Community Chat. Host: Content Forum. Fri 5/22 at 1 p.m.

Certificate 369

Certificate Revenue Conference North Carolina 369

Reid All About it

JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. But we can also use third party data—information put out by governments, public organizations and companies and made available to the public—to enhance our knowledge of our market, and our constituency.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

Reid All About it

SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. 1 CAE credit.

Montana 351

Montana Certificate Conference Content 351