Association Analytics

SEPTEMBER 17, 2024

The post Embracing Data Analytics to Reinvent Your Content Marketing appeared first on Association Analytics.

Content 169

Content Marketing Member Engagement Resources 169

WBT Systems

OCTOBER 31, 2022

Many employers are still having trouble finding talented professionals to fill empty positions. Associations worry about attracting young people and career changers to their industry. With so many career…

Industry 366

Industry Content Marketing 366

MemberClicks

NOVEMBER 1, 2024

This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?

Content 52

Content Marketing Social Media Newsletter 52

Reid All About it

APRIL 11, 2025

Elizabeth Engel of Spark Consulting reminds us of both the negative and positive power of word-of-mouth marketing. Snacks How to reconceive your association’s magazine as a strategic content asset. Sara Spalt, Cimatri 20 much-needed tips for making panels work. Im happy to feature it as long as its not product-centric.

LMS 258

LMS Education Content Software 258

Reid All About it

JANUARY 17, 2025

Brain Food readers can earn up to 10 CAE credits by attending Association Academys popular Association Member Growth Certificate Course.Over 1,000 association exec alums have already learned how to conduct research, develop relevant benefits, establish member content gates, improve recruitment and retention campaigns, and grow membership.

Education 264

Education Content Tools Strategy 264

Reid All About it

APRIL 18, 2025

During the Association Academys Association Artificial Intelligence Certificate Course , youll have hands-on time in class to learn how to use AI tools to create high-quality text, image, video, and other content. How well does your membership strategy and marketing align with her assertion? Sponsored content. AIs impact.

Strategy 270

Strategy Member Engagement Software Revenue 270

Reid All About it

NOVEMBER 1, 2024

Content marketing. It’s a shame because empathy is a required emotion for anyone in a people business, like association and marketing professionals. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Content marketing. Committee management.

Revenue 258

Revenue Education Arlington Committee 258

Reid All About it

FEBRUARY 21, 2025

Only a few have integrated AI into their operations, primarily in marketing and communications. Freeman released a survey report describing how Gen Z professionals view live events , how their feelings compare with those of their older peers, and how event marketers can apply the insights to better reach this group. Online community.

Arlington 258

Arlington Education DC Social Media 258

Reid All About it

FEBRUARY 7, 2025

Providing effective volunteer training without veering into information overwhelm is tricky, but not when you have Mariner Management & Marketing at your side. Sherry Budziak,orgSource Five data-backed methods to improve your associations marketing | Brianna Martin, Mighty Citizen via ASAE Never use American Express for test purchases.

Chicago 275

Chicago Revenue Education Member Engagement 275

WBT Systems

APRIL 24, 2023

Job analysis is the best way to connect the content of your credentialing or education… If your association offers (or plans to offer) a credentialing program, you know all about job analysis—or should know.

Analysis 316

Analysis Marketing Education Content 316

Reid All About it

FEBRUARY 28, 2025

Note: Per ASAE , any continuing professional education offered by any professional entity may be accepted toward the [CAE] professional development requirement as long as it is directly related to either association or nonprofit management as defined by the CAE exam content outline. Im happy to feature it as long as its not product-centric.

DC 258

DC Education Arlington Case Study 258

Reid All About it

APRIL 4, 2025

Learn how to create high-quality text, image, video, and other content with hands-on time in class. Event content repurposing. Snapsight explains how to use AI tools to turn session content into resources that generate revenue and engagement. Students earn one CAE credit for each live class they attend. How did AI learn them?

Revenue 258

Revenue Software Certificate Education 258

Reid All About it

DECEMBER 6, 2024

Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. Association content. suggests associations adopt a business-minded approach to content. Member surveys.

Content 213

Content Strategy Revenue Education 213

Reid All About it

NOVEMBER 8, 2024

Designing the Future of a Profession: A 5 Phase Approach to Reimagine Your Conference and Member Offerings Discover how ACUHO-I transformed their conference content, member value, and future outlook through a five-phase multiyear approach. Hear experiences and insights that will help shape the future of your association marketing team.

Certificate 252

Certificate DC Education Tips 252

A2Z Events

MARCH 26, 2025

The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy? Email campaigns.

Strategy 84

Strategy Marketing Social Media Analysis 84

Aaron Wolowiec

APRIL 27, 2021

of event marketers say that virtual engagement tools will play a big role in their event strategies for 2021. With user-generated video content, you can humanize your next event - whether it’s virtual, hybrid, or in-person - and create a valuable and unique experience that attendees won’t soon forget." It’s no surprise that 71.5%

Video 246

Video Content Tools Strategy 246

Reid All About it

NOVEMBER 15, 2024

Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Snacks It’s time to amplify your content’s reach and turn it into a valued and respected business asset. Staff committee liaison. Yeah, me neither. Microlearning. More info/register.

Certificate 264

Certificate Committee Education DC 264

Click

FEBRUARY 20, 2025

Lets start by acknowledging that getting email marketing right in 2025 is complicated. Marketers- this means you need to send the right message, with the right content, to the right person, at the right time. Related blog: Changes to Bulk Email Marketing What You Need to Know. and open it. Source Use this data wisely!

Email Marketing 130

Email Marketing Marketing Software Tools 130

Wild Apricot

JANUARY 3, 2018

Here's a full look at the pros and cons of publishing a nonprofit newsletter versus a blogs to help you figure out the best content marketing strategy for your nonprofit.

Newsletter 374

Newsletter Content Strategy Marketing 374

Membership Marketing

JANUARY 8, 2025

A marketing revolution is transforming today's advertising agencies, as highlighted in a recent Wall Street Journal article. The piece focused on the diminishment of marketing's creative aspects and the ascendence of the science of marketing. What does this ongoing marketing revolution mean for your marketing efforts?

Marketing 52

Marketing Technology Report Innovation 52

Click

JANUARY 9, 2025

Although it started as a simple networking site, its not hyperbole to say that LinkedIn is now the worlds most popular social media platform for business and work content indeed, as of 2024, LinkedIn has over 1 billion users globally! Be Creative with your Content! Much of your LinkedIn content is likely already written!

Marketing 130

Marketing Social Media Content Tools 130

Blue Sky eLearn

JULY 14, 2020

This will give you a better grasp on the number of registrants and if you need to step up your marketing efforts as you get closer to the event. . Is this their only shot at viewing the educational content? Is the on-demand content more expensive? Use Social Media . It could be as simple as #AttendingABCEvent2020.

Tips 363

Tips Conference Price Social Media 363

Wild Apricot

DECEMBER 21, 2017

Sales Ops: Table of Contents. Content Sharing and Management. In addition to the technical and sales enablement responsibilities, the newly formed Sales Operations unit will be responsible for the following tasks: Go-to-market strategy & planning. Content and knowledge base management. Performance. Technology.

How To 403

How To Process Tools Software 403

Event Industry News

JULY 9, 2024

Engaging content works best when it goes beyond demographics, but to achieve that today’s savvy event and marcomms professionals must create content that cuts through the digital noise that so many consumers experience.

Content 118

Content Strategy Marketing 118

Reid All About it

APRIL 10, 2020

Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Host: Content Forum.

North Carolina 74

North Carolina Content Montana Revenue 74

Association Adviser

SEPTEMBER 10, 2024

Associations today are increasingly focused on diversifying their income streams beyond membership dues, and strategic marketing and communications play a pivotal role in achieving this goal.

Revenue 137

Revenue Member Engagement Marketing Communications 137

Reid All About it

JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Community experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

LMS 369

LMS Certificate America Committee 369

NXUnite

OCTOBER 8, 2024

Marketing researchers have found that it takes an average of eight touchpoints for a sales prospect to consider a purchase. Contacting supporters across multiple channels is called multi-channel marketing, and it’s often the key to acquiring new donors. Why does multi-channel marketing matter? Brand recognition works.

Marketing 130

Marketing Social Media United States Strategy 130

Higher Logic

FEBRUARY 4, 2020

Personalized content customized to their interests!]. ?? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? Nearly half say members have too many competing options for content, and only 1 in 4 (28%) feel their communications are well integrated. A cheer for 2020: ?? Yesterday.].

Communications 287

Communications Tips Member Engagement Tools 287

Reid All About it

JULY 10, 2020

A webinar is a content stream, he says. This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. Mitchell, Senior Director, Head of Content, BOLD LLC. Faith Morris, Chief Marketing & External Affairs Officer, National Civil Rights Museum.

Montana 365

Montana Content Price Strategy 365

Reid All About it

SEPTEMBER 13, 2024

I’m looking forward to hearing association success stories about automation, website redesign, data analytics, AI, content personalization, and more. Association marketing. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout. Product ideas.

LMS 270

LMS Revenue Certificate Content 270

Blue Sky eLearn

JANUARY 14, 2020

You (or your marketing team) are probably using it to track traffic on your organization’s website. Remem b er to optimize your marketing campaigns for tracking by adding the correct UTM parameters. . Learn from th ese collective insights to make improvements, track engagement, and accelerate your marketing initiatives. .

LMS 292

LMS Learning Management System Case Study Content 292

Reid All About it

JULY 31, 2020

Please consider participating in Marketing General Inc.’s Lisa Block at Velvet Chainsaw Consulting suggests a list of questions to consider—about business model, meaningful engagement and content development—when planning a virtual conference. – Event Marketing Strategies for Virtual and Hybrid Events. Tue 8/4 at 12 p.m.

Montana 362

Montana Revenue Case Study Innovation 362

Email Maven

AUGUST 1, 2024

I had the pleasure of joining The Association 100 Podcast to share some of my favorite strategies and insights on how associations can elevate their email marketing efforts. Email is at the core of effective association communicationbut mastering it takes strategy and skill. A big thank you to the team at The Association 100 for having me!

Email Marketing 130

Email Marketing Marketing Tips Strategy 130

Reid All About it

JUNE 4, 2021

Presenter: Sonali Nair, CMP, DES, Education Chair, MPI Experiential Designers and Marketers Advisory Board. All Video Is Not Created Equal: How to Inspire Your Community to Action with Video Content That Inspires. Sue Hatch, Content Director, MeetingsNet. Backstage Pass: Producing Compelling Content that Drives Engagement.

Video 367

Video Innovation Content Education 367

NXUnite

FEBRUARY 4, 2025

For many businesses, this involves assessing market needs and designing products or services they feel there is a demand for. To assess and capture an audience, be sure to: Conduct market research. Craft relevant marketing materials. Marketing To earn sales, your nonprofit needs to inform prospective customers of your offerings.

Products 130

Products Guidelines Revenue Tools 130