Association Analytics

OCTOBER 7, 2024

The role of the marketer – particularly in associations, and especially focusing on content delivery – has changed drastically over the last decade, perhaps and only seems to be speeding up. A recent Analytics in Action webinar, titled Embracing Data Analytics to Reinvent Your Content Marketing , delved into just this.

Content 169

Content Strategy Marketing Case Study 169

Reid All About it

OCTOBER 11, 2024

Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Learn how to create high-quality text, image, video, and other content through hands-on time in class. Video marketing. I can’t even fathom the loss of lives—we haven’t yet heard the worst of it. Sponsorships.

North Carolina 258

North Carolina Revenue Email Marketing Newsletter 258

Reid All About it

JANUARY 31, 2025

MGIs 2025 Membership Marketing Benchmarking Survey is closing next Friday. She offers advice for using social to achieve marketing and sales goals and describes the problems associations might encounter. Building Association Large Language Models Learn how ASAE implemented Stellar, the LLM trained on association management content.

Arlington 258

Arlington Revenue Education Social Media 258

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JANUARY 10, 2025

Brain Food readers can earn up to 10 CAE credits by attending Chris Gloedes popular Association Member Growth Certificate Course.Over 1,000 association execs have finished the course after learning how to conduct research, develop relevant benefits, establish member content gates, evolve recruitment and retention campaigns, and grow membership.

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Case Study Education Strategy Content 252

Association Analytics

SEPTEMBER 17, 2024

The post Embracing Data Analytics to Reinvent Your Content Marketing appeared first on Association Analytics.

Content 169

Content Marketing Member Engagement Resources 169

WBT Systems

OCTOBER 31, 2022

Many employers are still having trouble finding talented professionals to fill empty positions. Associations worry about attracting young people and career changers to their industry. With so many career…

Industry 366

Industry Content Marketing 366

MemberClicks

NOVEMBER 1, 2024

This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?

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Content Marketing Social Media Newsletter 52

Reid All About it

JANUARY 17, 2025

Brain Food readers can earn up to 10 CAE credits by attending Association Academys popular Association Member Growth Certificate Course.Over 1,000 association exec alums have already learned how to conduct research, develop relevant benefits, establish member content gates, improve recruitment and retention campaigns, and grow membership.

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Education Content Tools Strategy 264

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NOVEMBER 1, 2024

Content marketing. It’s a shame because empathy is a required emotion for anyone in a people business, like association and marketing professionals. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Content marketing. Committee management.

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Revenue Education Arlington Committee 258

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OCTOBER 25, 2024

Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Host: Channel Market Academy Speakers: Kate Coffey-Bacon, VP Marketing, U.S. Membership survey.

Arlington 252

Arlington Revenue Education Strategy 252

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FEBRUARY 21, 2025

Only a few have integrated AI into their operations, primarily in marketing and communications. Freeman released a survey report describing how Gen Z professionals view live events , how their feelings compare with those of their older peers, and how event marketers can apply the insights to better reach this group. Online community.

Arlington 258

Arlington Education DC Social Media 258

Reid All About it

FEBRUARY 7, 2025

Providing effective volunteer training without veering into information overwhelm is tricky, but not when you have Mariner Management & Marketing at your side. Sherry Budziak,orgSource Five data-backed methods to improve your associations marketing | Brianna Martin, Mighty Citizen via ASAE Never use American Express for test purchases.

Chicago 275

Chicago Revenue Education Member Engagement 275

A2Z Events

MARCH 26, 2025

The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy? Email campaigns.

Strategy 84

Strategy Marketing Social Media Analysis 84

WBT Systems

APRIL 24, 2023

Job analysis is the best way to connect the content of your credentialing or education… If your association offers (or plans to offer) a credentialing program, you know all about job analysis—or should know.

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Analysis Marketing Education Content 316

Reid All About it

FEBRUARY 28, 2025

Note: Per ASAE , any continuing professional education offered by any professional entity may be accepted toward the [CAE] professional development requirement as long as it is directly related to either association or nonprofit management as defined by the CAE exam content outline. Im happy to feature it as long as its not product-centric.

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DC Education Arlington Case Study 258

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DECEMBER 6, 2024

Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. Association content. suggests associations adopt a business-minded approach to content. Member surveys.

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Content Strategy Education Revenue 213

Aaron Wolowiec

APRIL 27, 2021

of event marketers say that virtual engagement tools will play a big role in their event strategies for 2021. With user-generated video content, you can humanize your next event - whether it’s virtual, hybrid, or in-person - and create a valuable and unique experience that attendees won’t soon forget." It’s no surprise that 71.5%

Video 246

Video Content Tools Strategy 246

Reid All About it

NOVEMBER 15, 2024

Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Snacks It’s time to amplify your content’s reach and turn it into a valued and respected business asset. Staff committee liaison. Yeah, me neither. Microlearning. More info/register.

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Certificate Committee Education DC 264

Wild Apricot

JANUARY 3, 2018

Here's a full look at the pros and cons of publishing a nonprofit newsletter versus a blogs to help you figure out the best content marketing strategy for your nonprofit.

Newsletter 385

Newsletter Content Strategy Marketing 385

Click

FEBRUARY 20, 2025

Lets start by acknowledging that getting email marketing right in 2025 is complicated. Marketers- this means you need to send the right message, with the right content, to the right person, at the right time. Related blog: Changes to Bulk Email Marketing What You Need to Know. and open it. Source Use this data wisely!

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Email Marketing Marketing Software Tools 130

Membership Marketing

JANUARY 8, 2025

A marketing revolution is transforming today's advertising agencies, as highlighted in a recent Wall Street Journal article. The piece focused on the diminishment of marketing's creative aspects and the ascendence of the science of marketing. What does this ongoing marketing revolution mean for your marketing efforts?

Marketing 52

Marketing Technology Report Innovation 52

Click

JANUARY 9, 2025

Although it started as a simple networking site, its not hyperbole to say that LinkedIn is now the worlds most popular social media platform for business and work content indeed, as of 2024, LinkedIn has over 1 billion users globally! Be Creative with your Content! Much of your LinkedIn content is likely already written!

Marketing 130

Marketing Social Media Content Tools 130

Blue Sky eLearn

JULY 14, 2020

This will give you a better grasp on the number of registrants and if you need to step up your marketing efforts as you get closer to the event. . Is this their only shot at viewing the educational content? Is the on-demand content more expensive? Use Social Media . It could be as simple as #AttendingABCEvent2020.

Tips 363

Tips Conference Price Social Media 363

Association Adviser

AUGUST 16, 2023

The Naylor Client Marketing team had the privilege of attending this year’s esteemed ASAE Marketing, Membership & Communications Conference (MMCC), a prominent annual gathering held in the heart of Washington, DC.

Email Marketing 148

Email Marketing Tips Marketing DC 148

Wild Apricot

DECEMBER 21, 2017

Sales Ops: Table of Contents. Content Sharing and Management. In addition to the technical and sales enablement responsibilities, the newly formed Sales Operations unit will be responsible for the following tasks: Go-to-market strategy & planning. Content and knowledge base management. Performance. Technology.

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How To Process Tools Software 404

Event Industry News

JULY 9, 2024

Engaging content works best when it goes beyond demographics, but to achieve that today’s savvy event and marcomms professionals must create content that cuts through the digital noise that so many consumers experience.

Content 118

Content Strategy Marketing 118

Reid All About it

APRIL 10, 2020

Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Host: Content Forum.

North Carolina 74

North Carolina Content Montana Revenue 74

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JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Community experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

LMS 369

LMS Certificate America Committee 369

NXUnite

OCTOBER 8, 2024

Marketing researchers have found that it takes an average of eight touchpoints for a sales prospect to consider a purchase. Contacting supporters across multiple channels is called multi-channel marketing, and it’s often the key to acquiring new donors. Why does multi-channel marketing matter? Brand recognition works.

Marketing 130

Marketing Social Media United States Strategy 130

Reid All About it

AUGUST 9, 2024

If you’re an industry partner who needs help with content that educates your audience and enhances your reputation in our community , message me in the event app and we’ll find a time to talk while at Annual or after. Andy Fabian at Mighty Citizen explains what generative AI tools like ChatGPT can and can’t do for your content.

Cleveland 270

Cleveland LMS Press Release Content 270

Higher Logic

FEBRUARY 4, 2020

Personalized content customized to their interests!]. ?? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? Nearly half say members have too many competing options for content, and only 1 in 4 (28%) feel their communications are well integrated. A cheer for 2020: ?? Yesterday.].

Communications 287

Communications Tips Member Engagement Tools 287

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APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s They explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. Association trends. s 2024 Association Economic Outlook Report , is optimistic.

Survey 275

Survey Content Education Strategy 275

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SEPTEMBER 13, 2024

I’m looking forward to hearing association success stories about automation, website redesign, data analytics, AI, content personalization, and more. Association marketing. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout. Product ideas.

LMS 270

LMS Revenue Certificate Content 270

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JULY 10, 2020

A webinar is a content stream, he says. This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. Mitchell, Senior Director, Head of Content, BOLD LLC. Faith Morris, Chief Marketing & External Affairs Officer, National Civil Rights Museum.

Montana 365

Montana Content Price Strategy 365

Reid All About it

AUGUST 16, 2024

A few months ago, a website firm serving the association market went out of business and left their association clients adrift. Lunch and Learn: Marketing AI Show & Tell Join us for a little show and tell about Marketing AI tools. Host: ASAE Marketing Professionals Community. Website hosting. Tue 8/20 from 11 a.m.

America 264

America Strategy Content Social Media 264

Blue Sky eLearn

JANUARY 14, 2020

You (or your marketing team) are probably using it to track traffic on your organization’s website. Remem b er to optimize your marketing campaigns for tracking by adding the correct UTM parameters. . Learn from th ese collective insights to make improvements, track engagement, and accelerate your marketing initiatives. .

LMS 292

LMS Learning Management System Case Study Content 292