Association Success

JULY 16, 2020

Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Still, it takes energy and strategy to curate content well. with each tool to create smarter email newsletters. What is content curation?

Tools 122

Tools Content Marketing Price 122

Nonprofit Marketing Guide

AUGUST 11, 2021

Ever wonder how some nonprofits seem to produce so much great content, even with a small staff? They aren’t miracle workers, but they have mastered one very special skill: It’s content repurposing. When this essential content strategy is done well, you hardly notice. Which communications channels are best for repurposed content.

Newsletter 112

Newsletter Content How To Tips 112

Higher Logic

APRIL 17, 2018

Have you ever come across the expression: “content is king”? Content may be king (or queen, or fearless overlord – whichever moniker you prefer), but your topic, and how it’s presented, must interest your audience. With expectations set by big brands, your audience now expects your content to be good and: Entertaining.

Content 88

Content How To Video Tips 88

Reid All About it

JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. But we can also use third party data—information put out by governments, public organizations and companies and made available to the public—to enhance our knowledge of our market, and our constituency.

Newsletter 370

Newsletter Education Recruitment Recruiting 370

Association Success

NOVEMBER 17, 2020

How often does your association publish new content ? But these occasional offerings can no longer keep pace with the flood of content that’s published online each day. Unless your association adopts modern digital marketing tactics, you’ll risk being lost in the shuffle. . Craft an engaging email newsletter.

Content 148

Content Newsletter Sample Video 148

Nonprofit Marketing Guide

JULY 23, 2024

Is it time to refresh your nonprofit’s email newsletter? We recently shared our seven tips for modern nonprofit email newsletter designs. Today, let’s look at five email newsletter trends that will influence the way your nonprofit’s e-newsletter looks in the future. It’s everywhere. Why not ask?

Newsletter 100

Newsletter Email Marketing Video Content 100

Event Industry News

JANUARY 14, 2021

we are looking for a Content Manager to handle the overall management of content for marketing, communication and PR perspectives. A university degree in areas such as Communication, Marketing, Journalism or related subjects. ? Requirements: ? Requirements: ? What’s on offer: . 35,000 to ?£?45,000 45,000 per year.

Content 129

Content Press Release Case Study Email Marketing 129

Association Success

NOVEMBER 10, 2020

Every content creator faces the same two dilemmas: When your audience is disengaged, how can you bring them back? The answer might seem obvious: Surprising, intriguing and genuinely helpful content will always be timeless. If you consistently produce high-quality content, audiences are much more likely to remain engaged.

Content 134

Content Social Media Newsletter Video 134

Higher Logic

NOVEMBER 27, 2018

That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes. But a great strategy needs to be the foundation of your marketing automation campaigns. Our tip : Try out our marketing automation campaigns worksheet for some help with developing goals.

Marketing 196

Marketing How To Email Marketing Tips 196

Blue Sky eLearn

SEPTEMBER 12, 2018

That’s where digital content and other perks come in. Creating special content and unique benefits for your members is the most direct (and often easiest) way to start boosting engagement. We’ve outlined 6 of the most effective types of content, digital activities, and other perks to offer your members: eLearning Opportunities.

Content 173

Content Member Engagement Strategy Tools 173

Nimble AMS

DECEMBER 6, 2024

Member comfort level of AI by generation Generation Z is the most comfortable with organizations using AI, but how do the rest of the generations compare? Member views on privacy and data security How much of a priority is privacy and data security at your organization?

millennials 111

millennials Tools Technology Social Media 111

MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. 10 Membership Newsletter Best Practices. Promoting upcoming events.

Newsletter 108

Newsletter Tips Email Marketing Social Media 108

Higher Logic

MARCH 8, 2018

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Choose your goal, assess the action needed, and tailor the content accordingly.

Texas 214

Texas Florida Email Marketing Newsletter 214

Associations Now

FEBRUARY 8, 2023

Associations often rely on newsletters to share news with their members, but how do you know if they’re effective? One communication expert discusses ways to retool your newsletter to better engage readers. Newsletters are often an integral part of an association’s communication toolbelt. percent open rate and 1.7

Newsletter 111

Newsletter Content Video Communications 111

WBT Systems

AUGUST 29, 2017

Your association can leverage the power of social proof when marketing your online learning programs. Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms. Influencer marketing on Instagram alone is now a billion dollar industry. Add them to your course catalog.

Marketing 192

Marketing How To Course Discount 192

Spark Consulting

AUGUST 7, 2014

I had the opportunity to present Membership Marketing on a Shoestring Budget for the National Association of Home Builders’ Association Leadership Institute earlier this week. As usual, when I deliver this session, I solicit great inexpensive marketing ideas from the participants as well. marketing presentations NAHB'

Marketing 150

Marketing Newsletter Discount Education 150

Nonprofit Marketing Guide

OCTOBER 26, 2021

The following ideas come from our Monthly Nonprofit Writing Prompts email newsletter. For a twist, try “recycling” old content that got a good response. I send this email newsletter the first week of every month with prompts for the following month. Sign up now to get prompts emailed to you in advance monthly.

Newsletter 112

Newsletter New York City New York America 112

Achurch

APRIL 8, 2025

By analyzing engagement data, AI can also recommend personalized content to members. Automate Content Creation AI tools can generate newsletters, blog posts, and social media updates, saving valuable time for marketing teams. This ensures that communications are relevant and valuable to each audience segment.

Social Media 83

Social Media Tools Analysis Newsletter 83

Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. Behavioral data and segmentation are key to maximizing the value of your targeted marketing efforts.

Newsletter 189

Newsletter Examples Maine Content 189

NXUnite

JANUARY 23, 2024

After segmenting your audience, create tailored messages and content for each group. Use Visual Content According to Getting Attention’s guide to digital marketing , 91% of individuals prefer visual content to written content. Craft personalized messages.

Content 130

Content Strategy Social Media Newsletter 130

Nonprofit Marketing Guide

JULY 16, 2024

We recently presented a new webinar on modern nonprofit email newsletter designs. We looked at more than a decade of nonprofit email newsletter designs and compared those to best practices today, which was very eye-opening for many participants. Here are seven pointers we recommend for any nonprofit considering a newsletter redesign.

Newsletter 90

Newsletter Tips Video Maine 90

Nonprofit Marketing Guide

AUGUST 2, 2021

Here’s what’s happening this month at Nonprofit Marketing Guide…. August 12: The Communications Directors’ Guide to Repurposing Content with Kivi Leroux Miller. FREE 60-minute webinar] Save time and energy by learning how to master the art of repurposing your content. Online Training: The Annual All-Access Training Pass.

Marketing 121

Marketing Newsletter Library Class 121

Reid All About it

AUGUST 30, 2024

Their guidance touches on common issues with marketing, program integrity, administrative hurdles, and recognition. They also explain how to develop a content strategy, identify the best time for a redesign, decrease costs, and increase revenue. Workplace challenges. Association magazines. 7-day communications challenge. 1 CAE credit.

Video 213

Video Content Revenue Strategy 213

Nonprofit Marketing Guide

JUNE 8, 2023

If you aren’t repurposing content, you can be wasting valuable time. How many different channels do you need to create content for right now? But would it help you to know that all people who produce content for a living, whether they are writers, musicians, artists, or nonprofit communicators repurpose their content?

Content 100

Content Newsletter Social Media Video 100

Reid All About it

APRIL 19, 2024

Discuss synergies between social media teams, digital marketing teams and org-wide employees in scaling the social media efforts of a brand. Host: American Marketing Association Speaker: Sandy de Arango, Lead Solution Specialist, Sprinklr Tue 4/23 at 12 p.m. Explore 15 key strategies that illuminate the path to newsletter excellence.

Education 258

Education Social Media Content Strategy 258

Blue Sky eLearn

FEBRUARY 4, 2020

Manage registration, marketing efforts, and product add-on revenue all through your main database. Email marketing software. Gone are the days of sending out a single monthly newsletter round-up of your association’s activities and opportunities. Email Newsletter. Social media platforms. Ad Software, such as Google Ads.

Organization 270

Organization LMS Software Social Media 270

NXUnite

OCTOBER 8, 2024

Marketing researchers have found that it takes an average of eight touchpoints for a sales prospect to consider a purchase. Contacting supporters across multiple channels is called multi-channel marketing, and it’s often the key to acquiring new donors. Why does multi-channel marketing matter? Brand recognition works.

Marketing 130

Marketing Social Media United States Content 130

Nonprofit Marketing Guide

OCTOBER 27, 2020

These ideas come from our Monthly Nonprofit Writing Prompts email newsletter*. I send this email newsletter the first week of every month with prompts for the following month. For a twist, try “recycling” old content that got a good response. For example, I will email the prompts for December next week.

Social Media 108

Social Media Newsletter Los Angeles Chicago 108

Reid All About it

JULY 10, 2020

A webinar is a content stream, he says. This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. David Lerman, Senior Writer for Budget Newsletter, CQ Roll Call. Mitchell, Senior Director, Head of Content, BOLD LLC. Event experience.

Montana 365

Montana Content Price Strategy 365

Association Analytics

JANUARY 5, 2023

Take Charge of Your Content: Know What You Have and How to Improve It. 2022 was a year of significant internal investment with 22 new hires and 10 promotions ranging from our implementation and customer success organizations to our sales and marketing teams.  We will continue to grow and enhance our course offerings and content. Recently,

Atlanta 320

Atlanta Nashville Newsletter Products 320

Association Success

OCTOBER 27, 2020

The internet has revolutionized the way we consume content. Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips. . As a result, people are becoming increasingly selective about the content they’re willing to pay for. .

Content 107

Content Strategy Library Video 107

Reid All About it

APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s They explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. Association trends. s 2024 Association Economic Outlook Report , is optimistic.

Survey 275

Survey Content Education Strategy 275

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Certificate 275

Certificate Case Study Denver Newsletter 275

Nonprofit Marketing Guide

MAY 16, 2024

How do you create great content as a nonprofit communicator? Or, more specifically, what should you put on your website , in your emails or newsletter , and on social media? You should put content in those places that’s “ PUT” — Personal, Useful, and Timely. Do more personal videos.

Content 93

Content How To Newsletter Social Media 93

Associations Now

FEBRUARY 11, 2025

Higher Logics report recognizes that association members are overwhelmed by emails, but suggests some personalization tools and new content approaches that can help. Segmenting and personalizing emails help, but according to the report, it may be time for email marketers to freshen up their approaches.

Report 58

Report Email Marketing Content Newsletter 58

HighRoad Solution

APRIL 30, 2025

Jon believes that the foundation of a successful partnership is understanding where members are engagingwhether its a newsletter, podcast, or digital platformand meeting them there. Johnny believes that a true partnership is never a simple 1:1 relationship; its a team effort that spans sales, technical, and marketing functions.

Case Study 88

Case Study Leadership Revenue Communications 88

Reid All About it

DECEMBER 14, 2018

Is your association seeking new streams of non-dues revenue as well as new streams of content for your digital and print publications? MemberSuite explains how sponsored content solves both these challenges and why you should consider offering this opportunity to your industry partners. 14 best content marketing newsletters for 2019.

Vermont 285

Vermont DC Washington Education 285