Nonprofit Marketing Guide

APRIL 30, 2020

Here’s what’s happening in May at Nonprofit Marketing Guide…. Online Training: May 7: Seven Great Online Marketing Campaigns Every Nonprofit Can Run with Kivi Leroux Miller. [60-Minute May 19: Relevant Press Releases: How to Get Attention in a Crowded News Cycle with Antionette Kerr. Learn More and Register.

Press Release 63

Press Release Marketing Newsletter Communications 63

Associations Now

FEBRUARY 7, 2019

The latest version of Omnipress’ State of the Conference Industry Report finds that content continues to be a significant driver of value for associations. Good news: The report shows that associations are succeeding in many aspects of content development. One involves repurposing conference content. Much less common?

Content 91

Content Report Conference Press Release 91

Reid All About it

AUGUST 16, 2011

Noah Brier says the number one question he gets from brand marketers is: “What should I tweet about?” The content people are sharing, unsurprisingly, is the content they are consuming.”. After posting product release notes and press releases, he says, “They discover how easy it is to blog about themselves.

Press Release 150

Press Release Products Content Examples 150

Nonprofit Marketing Guide

JANUARY 3, 2019

In previous posts, we’ve shared the most common marketing and communications goals , strategies , and objectives for nonprofits. Tactics include both communications channels like email, PR and social media, as well as specific types of content like storytelling or infographics. Video and audio recordings. Storytelling.

Communications 88

Communications Marketing Press Release Case Study 88

Reid All About it

JUNE 7, 2024

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. Google doesn’t look kindly on AI-infused content. You won’t stand out in your market or connect and build trust with your audience if you’re publishing mediocre AI-generated content. Annual conferences.

Chicago 264

Chicago DC Washington Strategy 264

Nonprofit Marketing Guide

FEBRUARY 11, 2021

We know from our Trends Report research and experience that measuring marketing and communications work is hard. How Much New Content Did You Produce? How Much New Content Did You Produce? Content marketing is an essential strategy for nonprofits , so keeping track of how much original content you produce is a good start.

Press Release 115

Press Release Social Media Newsletter Project 115

Higher Logic

FEBRUARY 8, 2018

From marketing and sales to product and client success, personas help teams to focus on understanding the needs and pain points of their prospects or customers. This helps organizations deliver more personalized experiences, content, and solutions that are tailored to meet the needs of specific segments of your audience.

Press Release 184

Press Release Case Study Social Media Content 184

Association Success

OCTOBER 7, 2020

Whether they realize it or not, many people build their habits around consuming content. . Before long, this content becomes woven into the daily fabric of our lives. Marketers have a name for this universal pattern: Brand habit. Here are three ways your content strategy can build brand habits that stick. .

Content 78

Content Press Release Social Media Newsletter 78

Reid All About it

APRIL 11, 2013

Now that the Avectra Users & Developers Conference, ASAE Great Ideas and digitalNOW are behind me, the only one left, for now, is Digital Marketing for Business on Monday and Tuesday at the Raleigh Convention Center. Roger Wood and Evelyn Robbrecht wrote a fascinating article about Intelligent Content at paidContent. Read a poem.

North Carolina 150

North Carolina Raleigh Press Release Content 150

Associations Now

SEPTEMBER 13, 2018

Many associations have elevated the traditional role of conference emcee to that of “content weaver.” But, more and more, that role is being phased out for something else: content weaver. So, what’s a content weaver? moments,” she said in a press release. “My I hope to be the catalyst for many ‘AA-HA!’

Content 77

Content Conference Press Release Tips 77

Nonprofit Marketing Guide

SEPTEMBER 27, 2011

Content marketing for nonprofits is creating and sharing relevant and valuable content that attracts, educates, motivates, and inspires your participants and supporters so that they can help you achieve your mission. Nonprofits have always embraced content marketing. We just didn’t call it that.

Content 66

Content Press Release Communications Newsletter 66

Nonprofit Marketing Guide

OCTOBER 9, 2024

In the ever-changing world of nonprofit marketing, transitions are a given—and with them comes a unique set of marketing-only pain points. These lovely marketing pain points can cause unnecessary added stress – but the good news? Build and Maintain a Media Kit and Media List And another marketing pain point?

Marketing 92

Marketing Press Release Team Social Media 92

Nonprofit Marketing Guide

FEBRUARY 11, 2021

We know from our Trends Report research and experience that measuring marketing and communications work is hard. How Much New Content Did You Produce? How Much New Content Did You Produce? Content marketing is an essential strategy for nonprofits , so keeping track of how much original content you produce is a good start.

Press Release 98

Press Release Social Media Newsletter Project 98

Association Success

SEPTEMBER 16, 2020

There are times when dreaming up new content seems all but impossible, and it’s not clear what you should publish next. . Fortunately, there are several forms of content you can always rely on when inspiration runs dry. MORE: 8 ways to generate fresh content ideas for your association’s blog. Team building and management.

Content 78

Content Case Study Press Release Survey 78

Nonprofit Marketing Guide

FEBRUARY 18, 2016

Your nonprofit faces long odds whenever it sends a press release to a reporter or editor. Even under the best of circumstances, your release is competing with dozens of other releases and story ideas to earn that journalist’s attention. He also serves as Nonprofit Marketing Guide’s adviser on public relations.

Press Release 42

Press Release Detroit Report Examples 42

Higher Logic

JUNE 27, 2016

This advice applies whether you’re writing reports, blog posts, or press releases – anything that requires planning and reviews from others. It flips back and forth between headings and actual snippets of content. Plan effectively with a fat outline. Before you write, you must prepare and do research. It tells a story.

Review 168

Review Press Release Process Report 168

Reid All About it

JUNE 8, 2018

Email is the overlooked backbone of successful content marketing and SEO strategies. Marketing Land ). Content as Engagement: How to Make Your Website Insanely Relatable. Blog or press release? Learn how to choose the best content to connect deeply with any key stakeholders on your website.

Cleveland 31

Cleveland DC Washington Press Release 31

Nonprofit Marketing Guide

AUGUST 7, 2009

As you may know, I am in the middle of writing the full-length, printed book version of Nonprofit Marketing Guide, to be published in Spring 2010 by Jossey-Bass. Here is the my list of 10 marketing realities for nonprofits, with abridged commentary. Reality 1: Marketing is not a dirty word.

Marketing 87

Marketing Social Media Communications Press Release 87

Nonprofit Marketing Guide

JULY 24, 2020

Let’s start the weekend with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. That’s called Omni-Channel Marketing: Here’s Why It Matters. This week we have a lot of social media tips, virtual fundraising ideas and successes, and more.

Communications 101

Communications Press Release Social Media Tips 101

Nonprofit Marketing Guide

FEBRUARY 10, 2015

Peter will be sharing his wisdom and tips with us monthly on the intersections of media relations, content strategy and social media. Thinking a press release is enough — Press releases have a place in your communications toolkit. Guest Post by Peter Panepento of Panepento Strategies. Quite a bit.

Press Release 89

Press Release Maryland Social Media Communications 89

Higher Logic

DECEMBER 20, 2018

However, companies that compete in markets with little to no competition have found ways to be successful over time, simply by being the best or only option available. This is also why marketing, customer success, and sales organizations are investing in online communities to grow customer lifetime value. For Marketers.

Software 159

Software Revenue Press Release Communications 159

YourMembership

SEPTEMBER 13, 2012

You can control your press release content and branding (from a visual standpoint) but anything more than that you’re at the mercy of your customers, community members, employees and others who are commenting on and reviewing your services and offerings. Smith is the Director, Inbound Marketing at YourMembership.com.

Social Media 150

Social Media Press Release Software Price 150

Nonprofit Marketing Guide

MAY 1, 2020

Let’s hope for better days ahead and take a look at some of the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. Learn How to Empower Your Supporters to Market On Your Behalf. Here are 15 Content Marketing Statistics That Actually Matter In 2020 [Infographic].

Press Release 68

Press Release Communications Atlanta Social Media 68

Nonprofit Marketing Guide

JUNE 14, 2021

Jackson Center’s social media accounts and oversees the production of the quarterly newsletter, press releases, promotional materials, and other communications. I do more post scheduling or planning rather than content creating in the afternoon to give my brain a break. She manages the Robert H. Can’t see the form?

Communications 112

Communications Press Release Social Media Newsletter 112

Nonprofit Marketing Guide

MAY 15, 2020

Let’s at least pretend to get some work done by checking out the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have some digital data, email marketing and SEO tips, online team building and more. Catch Up on Our Content from the Week….

Communications 91

Communications Press Release Email Marketing Tips 91

Nonprofit Marketing Guide

NOVEMBER 5, 2020

Start with putting the bigger chunks of content on your editorial calendar. That often includes website articles and blogs, newsletters, one-off emails, direct mail, press releases, big public reports, event invitations, and the like. Work social media into your content repurposing workflow.

Social Media 102

Social Media Press Release FAQ Newsletter 102

Nonprofit Marketing Guide

JUNE 15, 2021

fill in the blank with emails, tweets, press releases, etc.). What’s a normal amount of content for my team to be asked to create? Count the number of emails you sent out to your mailing list, the number of Facebook posts, tweets, Instagram stories, press releases, white papers, blogs, website page updates, etc.

Press Release 90

Press Release Products Course Team 90

CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. The tactics vary.

Marketing 64

Marketing How To Social Media Video 64

Vanguard Tech

FEBRUARY 19, 2013

Publish newsworthy content. Reporters look for content that is valuable to them and helps them write their story. Publish web content such as industry trends, reports, market data, and late breaking news. Publish news and newsworthy content to your website and make it prominent. Check out our discussion below.

Press Release 70

Press Release Social Media Report Content 70

Nonprofit Marketing Guide

MAY 19, 2022

They also add in content that helps with their own overarching marketing goals like brand and reputation management, engagement, and awareness. In other words, can the communications team produce the requested number of emails, social media posts, press releases, etc. in the requested timeframe?

Press Release 72

Press Release How To Social Media Content 72

Associations Now

SEPTEMBER 26, 2014

Content marketing isn’t just a buzz-phrase. You’ve probably been living under a rock if you haven’t heard one of the latest buzz-phrases—content marketing—over the past year or so. And according to a report MCIntl released earlier this week called “ The Business of Storytelling ” [PDF], this needs to change.

Content 40

Content Marketing Press Release United States 40

Nonprofit Marketing Guide

DECEMBER 30, 2011

All this week, we are highlighting free downloads and resources from Nonprofit Marketing Guide that you may have missed this year. Right now, you can get the Annual All-Access Pass , which includes all of the Weekly Webinar Series and all of our e-books (How to Write a Nonprofit Annual Report, the Content Marketing Cookbook, etc.)

Press Release 70

Press Release Newsletter Content Resources 70

Nonprofit Marketing Guide

SEPTEMBER 16, 2014

She helps to keep the Center running smoothly, coordinating marketing efforts, maintaining the database, communicating with members, updating the website, sharing stories on social media, designing promotional materials, and whatever else needs to get done. I compile them all into a press release and distribute to the newspaper.

Communications 80

Communications Press Release Social Media Class 80

Associations Now

JUNE 21, 2016

Still, associations use them for all sorts of reasons, including to share articles and press releases. If this describes your content strategy, here’s a plea to change your approach. I’ve run into thousands of PDFs that serve no purpose other than to echo a press release that could just as easily be a web page.

Press Release 75

Press Release Content Washington Strategy 75

Nonprofit Marketing Guide

MAY 8, 2020

Let’s get right into the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have some good news, problems with leadership, how to use video to market your org, some social media scheduling tips, and more. Catch Up on Our Content from the Week…. 6 Steps Inside!).

Communications 73

Communications Press Release Social Media Tips 73

Nonprofit Marketing Guide

JULY 14, 2014

Nichols is the senior director of marketing and communications for GuideStar , a nonprofit that powers philanthropy and is widely considered the leading source of nonprofit information. I edited a press release. Lindsay J.K. The document explained better the process that our three-person nonprofit support team goes through.

Communications 94

Communications Press Release Social Media Dallas 94

AMR Management Services

JULY 6, 2011

Implementing a Successful Cause Marketing Campaign. Drake & Company recently donated 100 hours of staff time to build a cause marketing program for the Chesterfield Arts “Make Your Mark” levee mural project, held June 4. Enter Cause Marketing. A press release about the project. CONTRIBUTORS.

Marketing 64

Marketing Project Library Kentucky 64