Reid All About it

DECEMBER 6, 2024

Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. Association content. To engage members, WorkerBee.TV suggests associations adopt a business-minded approach to content.

Content 213

Content Strategy Revenue Education 213

Reid All About it

FEBRUARY 21, 2025

GrowthZone explains how to drive members to your community platform. They suggest emphasizing year-round content, networking, and experiences that level out the peaks and valleys of engagementand they provide a sample engagement plan to get you started. Yikes, look at that alarming data point for associations on page 17.

Arlington 258

Arlington Education DC Social Media 258

Membersuite

JANUARY 12, 2022

Members have more options for online education, information, and networking, so differentiating programs and services from competitors became more urgent. Dedicate time to reassessing the member experience and making sure it aligns with what members expect from your association now. Map the Member Journey .

Member Experience 122

Member Experience How To Software Learning Management System 122

Reid All About it

NOVEMBER 1, 2024

Content marketing. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. You need content that puts empathy first—the kind of content that builds a long-term relationship with your market. Content marketing. Hmm, that’s what my industry partner clients do.

Revenue 258

Revenue Education Arlington Committee 258

EventMobi: Association Events

SEPTEMBER 13, 2023

Excitement, pride, gratitude—all of these emotions can stem from a positive member experience! So how do you improve your member experience? Member experience describes how people view, feel about, and engage with your organization’s brand. But first… Why Does Member Experience Matter?

Member Experience 130

Member Experience Tips How To Software 130

MemberClicks

NOVEMBER 15, 2024

When it comes to member experience, your association is similar. What your members feel, think, and gain from your association can affect their involvement. If their experience is positive, that strong relationship can support your membership renewals and even lead to people championing your organization.

Member Experience 94

Member Experience How To Membership Management Survey 94

Nimble AMS

JULY 22, 2022

Members want more content. As an association, you have an opportunity to develop thought leadership content, building organization awareness, and credibility , while also meeting your members’ content needs. But how should your association organize the way members and non-members receive your content? .

Content 119

Content Marketing How To LMS 119

Reid All About it

FEBRUARY 28, 2025

Note: Per ASAE , any continuing professional education offered by any professional entity may be accepted toward the [CAE] professional development requirement as long as it is directly related to either association or nonprofit management as defined by the CAE exam content outline. Im happy to feature it as long as its not product-centric.

DC 258

DC Education Arlington Case Study 258

MemberClicks

NOVEMBER 1, 2024

Members have a wealth of information at their fingertips, and engaging them requires a focused, strategic approach. This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members.

Content 52

Content Marketing Social Media Newsletter 52

Nimble AMS

JULY 11, 2022

Surprisingly, association professionals continue to undervalue offering career resources, even though it proves to be a huge benefit with the power to drive a superior member experience. Here’s how: Seven tips to elevate the member experience by becoming an industry career resource . Build interest with non-members.

Member Experience 102

Member Experience Software How To FAQ 102

Reid All About it

NOVEMBER 8, 2024

Designing the Future of a Profession: A 5 Phase Approach to Reimagine Your Conference and Member Offerings Discover how ACUHO-I transformed their conference content, member value, and future outlook through a five-phase multiyear approach. More info/register (ASAE members only). More info/register. 2 CAE credits.

Certificate 252

Certificate DC Education Tips 252

Higher Logic

MAY 20, 2020

Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue. Try turning your event’s educational topics into a series of webinars to provide members with new online learning opportunities and help them get to the next level in their careers.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Reid All About it

FEBRUARY 7, 2025

Liz Willits , Content Phenom How to raise readers, in 35 steps. The Keys to Marketing Across Generations in 2025 Discover how tech adoption timing influences everything from trust to buying cycles, and learn about the different ways generations approach content consumption and purchasing decisions. 1 CAE credit. More info/register.

Chicago 275

Chicago Revenue Education Member Engagement 275

Higher Logic

FEBRUARY 4, 2020

What do your members want? Personalized content customized to their interests!]. ?? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? Make it simple for your members to connect (on their terms) while providing a cohesive member experience. A cheer for 2020: ??

Communications 287

Communications Tips Member Engagement Tools 287

Nimble AMS

DECEMBER 6, 2024

Member views on privacy and data security How much of a priority is privacy and data security at your organization? Additionally, with better awareness of all your data, youll be ready to protect your members privacy and security. In 2025 your members will be looking for more from your association. Read our free guide today.

millennials 111

millennials Tools Technology Social Media 111

Association Analytics

JANUARY 21, 2025

Whether its more straightforward things like content creation – having ChatGPT write a blog post for you – or assistance with optimizing events and the member experience, theres hope that associations can save time and deliver on the value proposition like never before.

Tools 169

Tools FAQ New York Discount 169

.orgSource

JANUARY 14, 2025

Technology is the backbone of operational efficiency, data-driven insights, and personalized member experiences. Questions to Assess Engagement Readiness: Are we personalizing member experiences based on individual preferences and needs? Are we engaging members throughout their journey, from onboarding to renewal?

Member Engagement 88

Member Engagement Strategy Tools Technology 88

Freestone

NOVEMBER 3, 2024

Strengthen member satisfaction with exceptional CLE content The foundation of member satisfaction lies in the quality of your CLE offerings. When members find value in your educational programs, they are more likely to remain engaged and renew their memberships.

Revenue 83

Revenue How To LMS South Carolina 83

Higher Logic

OCTOBER 17, 2019

If you know data exists within your online community and marketing automation activities, but you aren’t leveraging it to inform your ability to provide a targeted, valuable member experience, well - it’s as if Charlie Bucket found a golden ticket then decided he didn’t feel like going to Willy Wonka’s Chocolate Factory that day.

Revenue 211

Revenue Tools Member Engagement Member Experience 211

Higher Logic

AUGUST 2, 2018

The goal of marketing automation software is engagement, which is accomplished by sending more relevant content. This is key to providing an excellent member experience. Marketing automation allows you to send your members content that is highly relevant to them and their situations. How exactly does that work?

Marketing 184

Marketing Member Experience Software Email Marketing 184

Breezio

APRIL 18, 2025

If engagement is the goal, then creative content is the path to reaching it. Yet for many associations, consistently generating meaningful, relevant, and interactive content for members can feel like an uphill battle.

Content 36

Content Member Engagement Innovation How To 36

.orgSource

DECEMBER 23, 2024

The Rise of Generative AI in Content and Engagement 2024 Trend : Our survey revealed that generative AI has quickly become an essential tool for associations, enabling them to personalize interactions, streamline content production, and enhance engagement. This helps ensure staff are ready to leverage AI effectively.

How To 88

How To Survey Video Tools 88

.orgSource

JANUARY 7, 2025

Prioritize Security and Compliance: Implement robust cybersecurity measures and provide staff training to protect member data. Leveraging the right technology ensures that your operations are efficient, your member experiences are enhanced, and your organization is positioned to meet future demands.

Innovation 88

Innovation Survey Strategy Technology 88

.orgSource

APRIL 1, 2025

Considerations for Your Association Are we investing in automation and AI to improve member experiences? Case Study Example: The American College of Chest Physicians (CHEST) modernized its learning management system (LMS) and training facilities to create hybrid learning experiences , expanding its global reach and member engagement.

Case Study 88

Case Study Revenue Leadership Chicago 88

Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Use community to reach future members. Give members a place to learn and find the right content.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Reid All About it

SEPTEMBER 13, 2024

I’m looking forward to hearing association success stories about automation, website redesign, data analytics, AI, content personalization, and more. EventMobi explains how to use a year-round community and content hub to keep attendees connected with each other and your association. Member experience. Product ideas.

LMS 270

LMS Revenue Certificate Content 270

Reid All About it

APRIL 26, 2024

Bernard Huang at Clearscope explains why ranch-style SEO —publishing granular, targeted pieces of content—is a better strategy than the old skyscraper SEO that focused on all-encompassing content pillar pages. Content marketing. Find out what conversion content is and how you can use it to address objections to joining.

Survey 275

Survey Content Education Strategy 275

.orgSource

MARCH 11, 2025

Subscription-based learning and services flexible, on-demand content that members can access anytime. Data-Driven Personalization The power of data enables associations to move from reactive to proactive engagement , anticipating member needs and delivering tailored experiences.

Leadership 88

Leadership Innovation Strategy Content 88

Higher Logic

MAY 16, 2019

It’s the key to enhancing and increasing the value your organization offers to members. Experience. You know the popular phrase: “Content is king.” Content’s still terrifically important, but there’s a new leader: Experience is now king. What information do your members need at a specific time?

Member Experience 196

Member Experience Technology Content Strategy 196

Higher Logic

AUGUST 10, 2017

It needs to meet and adapt to your members evolving and increasingly particular needs. Here are six ways that your members’ website expectations have changed in just the last few years and how you can keep up. Personalized Content and Recommendations. It’s normal, which makes it an unconscious expectation for your members.

Social Media 196

Social Media Video Member Experience Content 196

Sequence Consulting

MARCH 21, 2025

The Benefits of AI for Associations AI has many uses for associations, from content creation support to data analytics. However, some organizations still hesitate to implement it due to concerns over cost, data privacy, and member pushback. Share tailored content. Facilitate content creation. Free up staff time.

Software 72

Software Tools Content Survey 72

Higher Logic

MARCH 27, 2020

Not only before they become a member, but once they join, and after, especially during those early career stages. Improve your outreach and content by building your strategy around what matters most to young professionals. How to assess your website data, communications data, and engagement data.

Member Engagement 240

Member Engagement Recruitment Recruiting Tips 240

Association Analytics

MAY 4, 2023

It can also help you identify which programs are resonating with members and which need improvement. With the right tools and analytic insights at your fingertips, you can make data-informed decisions about content creation, marketing strategies, event planning, and more.

Tools 321

Tools Event Planning Member Experience Tips 321

Reid All About it

JULY 5, 2024

YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, new member onboarding, online communities, and online career centers. Content curation. I bet your members would love this valuable benefit too. Membership models.

Strategy 270

Strategy Education Content Tips 270

Reid All About it

APRIL 10, 2020

Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Everyone is wondering, should we send out member renewals right now ?

North Carolina 74

North Carolina Content Montana Revenue 74

Higher Logic

DECEMBER 14, 2017

You’re already trying to provide a positive customer or member experience, and maintain strong communications with them. Let’s start with that first part, about the experience. Put Experience First. Personalize the Member Experience. Give them the experience that will keep them coming back to you.

Marketing 262

Marketing Member Experience Social Media America 262

Association Analytics

APRIL 1, 2024

Most associations don’t have an easy way to measure member engagement across all their different systems and touch points. And even when measured, it can be tricky to know how to use engagement scores to improve member experience and operational results.

Member Engagement 210

Member Engagement Strategy Certificate Survey 210