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Memberexperience is the combination of all the interactions your members have with your organizationfrom the onboarding process to the way members access their benefits. Understandably, this impacts how members feel about your association. Why Create a Holistic MemberExperience?
Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. Association content. To engage members, WorkerBee.TV suggests associations adopt a business-minded approach to content.
Content marketing. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. You need content that puts empathy first—the kind of content that builds a long-term relationship with your market. Content marketing. Hmm, that’s what my industry partner clients do.
Liz Willits , Content Phenom How to raise readers, in 35 steps. The Keys to Marketing Across Generations in 2025 Discover how tech adoption timing influences everything from trust to buying cycles, and learn about the different ways generations approach content consumption and purchasing decisions. 1 CAE credit. More info/register.
The Rise of Generative AI in Content and Engagement 2024 Trend : Our survey revealed that generative AI has quickly become an essential tool for associations, enabling them to personalize interactions, streamline content production, and enhance engagement. This helps ensure staff are ready to leverage AI effectively.
Prioritize Security and Compliance: Implement robust cybersecurity measures and provide staff training to protect member data. Leveraging the right technology ensures that your operations are efficient, your memberexperiences are enhanced, and your organization is positioned to meet future demands.
This data shows you what kind of content your members like and can help you decide what content strategy to pursue. Digging into your community data can provide you with valuable memberinsights, which you can use to improve your memberexperience.
Loren Edelstein, Vice President, Content Director, Northstar Meetings Group. Analytics can help you understand the true value of your products and services so you can make strategic decisions on what to invest in, what to expand and what’s just not worth it anymore (to your members or your association). Host: Northstar Meetings Group.
One of the most fascinating technological developments is the increasing use of artificial intelligence (AI) to deliver a more meaningful and valuable customer and memberexperience. explains the basics of AI (and its many cousins) and shows how AI can be used to help members develop an association habit. Exciting times!
According to the Community Brands Association Trends Study , members in their mid and late careers rank insightful industry information as their top association priority. For early careerist members, compelling content is in their top five priorities. Read what your members are reading. Attend association events.
Memberexperience. Amanda Kaiser says memberexperience must be the new blueprint for engagement. What stands out in the 33 research studies she’s conducted is how much members not just think but also feel about their membership. What has Changed about the MemberExperience? Host: Fridays@4.
Additionally, members of private online communities will choose to join a virtual network because they identify with an association’s mission and want to engage with an organization’s content for professional or personal growth. Security By using a private online community, you’ll have increased security for your member data.
. – Digital Strategies to Engage Members (Coffee Talks with Results Direct – Alexandria VA). Join a discussion about successful strategies including artificial intelligence, website personalization, content optimization, and mobile apps to break through the noise. An Interview with ASIS International, Content Strategy in Action.
Leveraging data helps your association gain crucial memberinsights about learning content and event attendance, boosting member engagement across all avenues. TECH TIP: With myTrailhead , help your staff and members become more data-driven by designing training modules with software and association-specific content.
Nimble AMS offers instantaneous access to the latest product features helping your organization to enhance your staff and memberexperience and boost your technology ROI. If your association is going to deliver a modern memberexperience, it needs to be running the latest and greatest software. You won’t be left behind.
They explain how these factors affect the memberexperience, how the AMS market is changing, and what you should look for in a new AMS. Learn how to use your data to optimize resources and stay relevant and valuable to your members in difficult economic times. Want to indulge? CAE credit. 1 CAE credit. More info/register.
Welcome everyone but partner with the best members. We can use our data to figure out who our very best members are. Then we can use our data and other methods to get memberinsights and find out what is common between them, what their problems are, what their goals are and what their needs and preferences are.
Emery Wolfe posted this article from Medium called The “Other Side” is Not Dumb on Association Success (there’s an online community for association professionals behind the public content site). The idea of the article is to openly, objectively seek out the other side’s argument.
Using MemberInsights to Power Your Engagement Knowledge is power especially when it comes to understanding, serving and keeping your members for years to come. Join us for a conversation on how we can have successful events for international populations. CMP credit. More info/register. Host: MPI Wed 5/9 at 11 a.m. 1 CAE credit.
These questions address issues that affect the memberexperience, security, data integrity, e-commerce, training and support, reporting, data migration, upgrades, and costs. Memberexperience. Fonta suggests applying the core principles of a good online user experience (UX) to help members take advantage of benefits.
Wind me up and away I go on my podcast debut, talking about content marketing, professional development, membership, AI, workforce development and more on a packed-full episode 437 of the Leading Learning podcast with Celisa Steele of Tagoras. Content marketing. and current CAEs to share their knowledge and experience with the exam.
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