Content Member Experience Member Research 
Reid All About it
NOVEMBER 1, 2024
Content marketing. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. You need content that puts empathy first—the kind of content that builds a long-term relationship with your market. Member workplace challenges. Content marketing. Committee management.
Reid All About it
MAY 3, 2019
Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Hear tips on integrating your event content with other areas of your association and marketing, and organizing your content to effectively engage the 80% of your audience who are not attending.
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Reid All About it
JULY 5, 2024
YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, new member onboarding, online communities, and online career centers. Content curation. I bet your members would love this valuable benefit too. Membership models.
Associations Now
MAY 4, 2016
Quantitative and qualitative methods for understanding members, then, are better viewed as complements, a yin and yang, each supporting the other. Ask engaged members when they realized the value of the association and many can tell you the exact moment. Please share your experience in the comments.
Smooth The Path
JUNE 18, 2019
My first-year member experience lines up with many other new member’s experiences according to member research. Associations tend to have very robust renewal programs, but meager new member onboarding programs. So, if you can provide value right away, that member is on their way to engagement.
Smooth The Path
AUGUST 6, 2018
The results of years of member research show that high-performing professionals tend to move through three stages during their career. How can you develop content or a forum for members at each stage? Related: How new members are prompted to engage. Why long-time members are reluctant to leave your association.
Reid All About it
JULY 9, 2021
Learn how advertising, networking opportunities, and a user-friendly experience work together to benefit community platforms, how to use features of your platform to increase engagement and sense of community, and how to raise non-dues revenue through a great member experience. How to Use Data to Create Relevant Content.
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