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As soon as the numbers are crunched, youll be the first to receive the studys essential insights, including the range of tactics and measurements associations are using to welcome new members. Sponsored content. Lead Marvels helps you make a case for a new revenue stream at your associationsponsored content. AMS selection.
Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. Association content. To engage members, WorkerBee.TV suggests associations adopt a business-minded approach to content.
Fíonta explains why your association’s accounting/finance team must be involved in your AMS project from the start and stay involved through the launch. They also describe finance-related issues that might come up during the project. More info/register (ASAE members only). AMS selection. Attendee value. More info/register.
If youre embarking on an AMS project, start your research with a review of 108 Ideaspaces list of issues to consider when selecting an association management system (AMS). Explore strategies to ensure your data evolves alongside your members, remains accurate and relevant, and works seamlessly across systems to meet members where they are.
If youre embarking on an AMS project, start your research by reviewing 108 Ideaspaces list of issues to consider when selecting an association management system (AMS) , such as reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change. .|
When it comes to memberexperience, your association is similar. What your members feel, think, and gain from your association can affect their involvement. If their experience is positive, that strong relationship can support your membership renewals and even lead to people championing your organization.
Break Down Silos: Facilitate cross-functional projects that bring diverse perspectives to the table. Technology is the backbone of operational efficiency, data-driven insights, and personalized memberexperiences. Are we engaging members throughout their journey, from onboarding to renewal?
The Rise of Generative AI in Content and Engagement 2024 Trend : Our survey revealed that generative AI has quickly become an essential tool for associations, enabling them to personalize interactions, streamline content production, and enhance engagement. This helps ensure staff are ready to leverage AI effectively.
Cross-departmental projects bring diverse perspectives to problem-solving. Prioritize Security and Compliance: Implement robust cybersecurity measures and provide staff training to protect member data. Use Member Insights to Guide Offerings: Personalize memberexperiences based on preferences and engagement patterns.
Your staff is short on time and, with so few employees, you may not have the expertise to take on all the projects you want. If your staff doesn’t have experience in web design or enough time to devote to site architecture, content, and hosting services, you risk becoming part of that statistic. That’s okay. Photos and Video.
If you know data exists within your online community and marketing automation activities, but you aren’t leveraging it to inform your ability to provide a targeted, valuable memberexperience, well - it’s as if Charlie Bucket found a golden ticket then decided he didn’t feel like going to Willy Wonka’s Chocolate Factory that day.
WBT Systems explains how these boxes enhance the online course experience and provides ideas for box content and logistics. This discussion will examine the intersectionality between the elements of change management, DEI principles, and online community management to design an equitable user experience. Virtual watercooler.
I’m looking forward to hearing association success stories about automation, website redesign, data analytics, AI, content personalization, and more. EventMobi explains how to use a year-round community and content hub to keep attendees connected with each other and your association. Memberexperience. Product ideas.
Most associations don’t have an easy way to measure member engagement across all their different systems and touch points. And even when measured, it can be tricky to know how to use engagement scores to improve memberexperience and operational results.
The Benefits of AI for Associations AI has many uses for associations, from content creation support to data analytics. However, some organizations still hesitate to implement it due to concerns over cost, data privacy, and member pushback. Share tailored content. Facilitate content creation. Free up staff time.
Personalized Member Engagement AI enables associations to create personalized memberexperiences that can dramatically improve satisfaction and retention. By analyzing member data—such as past interactions, preferences, and behaviors—AI tools can offer tailored recommendations, content, and services to individual members.
Develop Valuable Content and Services. Ninety-four percent of respondents in Clutch and Brave UX’s research listed valuable content, services, or goods as important or very important in determining if they revisit a website. To begin, relax your content creation schedule. You don’t need to publish a piece of content every day.
Wes Trochlil suggests how to tackle a big data cleanup project —one bite at a time. Creating your Content Stream—from Marketing to Sales to Programs. Content is key to marketing and sales success across the entire member lifecycle from prospect to paying member to actively engaged volunteer and leader. I doubt it.
By implementing comprehensive digital literacy programs and promoting cross-departmental projects with.orgSources guidance, the association saw a 40% increase in innovative project initiatives and a more cohesive, motivated workforce. Prioritize Cybersecurity: Protecting your members data is non-negotiable.
Bernard Huang at Clearscope explains why ranch-style SEO —publishing granular, targeted pieces of content—is a better strategy than the old skyscraper SEO that focused on all-encompassing content pillar pages. Content marketing. Find out what conversion content is and how you can use it to address objections to joining.
They just published the AMS/CRM System Selection Process Survey Results , which shows what 200+ associations and their vendor and consultant partners experience during system selection. Use this information to plan realistic project timelines, learn from the experiences of others, select vendors, and assemble project teams.
Cross-functional projects can bring fresh perspectives and innovative solutions to complex problems. Promote a Growth Mindset : Encourage staff to embrace change, experiment with new ideas, and learn from both successes and failures. This technology enhances memberexperiences and increases engagement.
These initiatives should address challenges, build on strengths, and enhance the memberexperience. Steps to Develop Key Initiatives: Focus on High-Impact Areas: Prioritize initiatives that align with your vision and offer the greatest potential for growth, such as digital transformation projects or targeted training programs.
When you don’t know what’s going on with your members, what is important to them, what events they attend or products they buy or where they’re located, you’re losing out on key opportunities to connect and ultimately make your members’ experience a great one. Solution : The solution to this challenge is pretty simple.
. – Association and Nonprofit Trends for 2024: Navigating a Rapidly Evolving Landscape As we move into 2024, the landscape for associations is rapidly evolving, driven by technological advancements, changing member expectations, and an increasingly global context. Why Do Your Members Need Your Association? More info/register.
Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Everyone is wondering, should we send out member renewals right now ?
Whether they’re in your office or working remotely, your association probably has volunteers contributing to projects every day. Change your member’s profile photos to show a special banner, such as MVP, so it’s clear that your volunteers are some of the most valuable members of your association. Make Them Leaders.
Nimble AMS describes how an AMS helps membership directors better understand members, anticipate their needs, and deliver an optimal online experience and personalized communications and content. If your AMS doesn’t help you recruit, engage and retain members , you better start shopping for a new one. Quick hits.
Too late, and you risk overwhelming your employees and dropping the ball on important projects, including delivering value and engaging your audience. That’s especially true for online communities, where results are driven by content, conversations, and programs such as e-Learning, product feedback and development , and mentoring.
exam preparations, eligibility, exam content outline, study strategies, practice questions, tips, and advice, etc.) and current CAEs to share their knowledge and experience with the exam. Explore the intricacies of content development, including the methodologies for creating high-quality, reliable practice materials.
Some quick hits before we get to next week’s free webinars: How to gain blog traffic by refreshing old content. Mike Murray, Content Marketing Institute ). What Makes Nonprofit Tech Projects Succeed? Presenter: Peter Mirus, a Build Consulting expert on technology project implementations at nonprofits. Wed 5/15 at 1 p.m.
Content marketing. Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming. It is no longer a weird experiment in some back room with a tiger team.” .
The weekly list of free educational events and resources for the association community… Got a writing project ? I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. 1 CAE credit.
Members can browse your online expert directory to find speakers for their events as well as freelancers or guest contributors, like authors. An easily-accessible, searchable directory will save members time and effort trying to fill their event lineup and content calendars. Flexible Online Learning and Certifications.
When members better understand your association’s legislative and regulatory priorities and their role in achieving those goals, they can more confidently make an effective case with policymakers. Project success stories. Member recruitment. To attract young members , you must recruit in ways that make sense to them.
I’ve had a few writing projects finish recently and have room for more client work in my schedule. I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. 1 CAE credit.
Unlock the power of timeboxing for project management and professional development. The agenda will be created by the community through suggesting topics and/or volunteering to share content via a presentation. Marc Zao-Sanders, Harvard Business Review ) It’s easy to screw up on breaking news. But you have to admit when you do.
Eastern* – Project Management Techniques for Non-Project Managers (Association Chat on Blab). Project management…it’s an art and a skill. What if you had the guidance of an expert in project management who could show you some great techniques for working with your current projects? Jeff Altman, Esq.,
You may want to find out after reading this interesting report from Billhighway about hundreds of calls they made to associations for a market research project. Learn how to tear down silos and create a culture of content from the Content Marketing Institute. Presenter: Mark Bornstein, VP Content Marketing, ON24, Inc.
. – 3 Keys to Growing Your Organization with Content. Learn how to create a growth engine for your organization built around content, so you can attract new contacts and members while you sleep. Presenter: Tatiana Morand, Content Manager at Wild Apricot. Data Segmentation and Its Huge Impact on the MemberExperience.
Chapters, committees, volunteers, events, and special projects can all have their own communities with content and activities that are customized to their needs. Create communities for each of your chapters, allowing them to personalize their homepages with different activities, ads, and content that’s relevant for their members.
Nimble AMS explains how an AMS can help your association recruit, engage, and retain members by helping you better understand members, anticipate their needs, provide a better digital experience, and deliver personalized emails and content. Engagement means different things for different members. Membership value.
You just need to respect your chapters’ needs and empower chapter leaders – whether they’re volunteers or paid staff – to take initiative on projects that benefit both your association and chapters’ more localized members. Chapters are master fundraisers, encouraging donors to give and coming up with extra funds for their projects.
The teams are: strategy, content, acquisition and retention. Product and content development will be approached in a collaborative, well-prioritized, and holistic way. This translates to the core primary outcome for all of us on staff: member and customer retention. Content Team. So, what does this look like?
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