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And the more you’re able to understand member behavior, the better able you are to create an experience that meets their needs. Let’s break down several scenarios to show how data analytics can help improve the memberexperience.
Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.
With innovative technology solutions, you can generate revenue for your bar association while proving to your members they’re a top priority. Read our blog to learn how investing in the latest learning management system can strengthen your organization’s CLE offerings while helping your bar association drive revenue.
Note: Per ASAE , any continuing professional education offered by any professional entity may be accepted toward the [CAE] professional development requirement as long as it is directly related to either association or nonprofit management as defined by the CAE exam content outline. Im happy to feature it as long as its not product-centric.
Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Education revenue. Content marketing. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing.
If you know data exists within your online community and marketing automation activities, but you aren’t leveraging it to inform your ability to provide a targeted, valuable memberexperience, well - it’s as if Charlie Bucket found a golden ticket then decided he didn’t feel like going to Willy Wonka’s Chocolate Factory that day.
Liz Willits , Content Phenom How to raise readers, in 35 steps. The Keys to Marketing Across Generations in 2025 Discover how tech adoption timing influences everything from trust to buying cycles, and learn about the different ways generations approach content consumption and purchasing decisions. 1 CAE credit. More info/register.
Note: Per ASAE , any continuing professional education offered by any professional entity may be accepted toward the [CAE] professional development requirement as long as it is directly related to either association or nonprofit management as defined by the CAE exam content outline. Im happy to feature it as long as its not product-centric.
In 2025, Congress is likely to consider new tax increases on association revenue, such as membership dues, sponsorships, investment income and educational program revenue. Content marketing. Association content. To engage members, WorkerBee.TV suggests associations adopt a business-minded approach to content.
By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue. Targeted content. You ready for those four tips?
GrowthZone explains how to drive members to your community platform. They suggest emphasizing year-round content, networking, and experiences that level out the peaks and valleys of engagementand they provide a sample engagement plan to get you started. Yikes, look at that alarming data point for associations on page 17.
I’m looking forward to hearing association success stories about automation, website redesign, data analytics, AI, content personalization, and more. James Young at Product Community shares ten revenue-generating product ideas. Memberexperience. How Well Do You Know Your Members? Product ideas. More info/register.
Are you looking for tried and true methods to maximize your association revenue? There are myriad options on how to increase profits, however, leveraging successful strategies at your organization guarantees increased revenue and delivers value to the memberexperience. . Try out these four proven revenue boosters ?at
Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. Where Associations Get Their Revenue Today. Non-dues, or non-subscription, revenue. percent of their revenue from membership dues.
Excitement, pride, gratitude—all of these emotions can stem from a positive memberexperience! So how do you improve your memberexperience? Memberexperience describes how people view, feel about, and engage with your organization’s brand. But first… Why Does MemberExperience Matter?
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
Members want more content. As an association, you have an opportunity to develop thought leadership content, building organization awareness, and credibility , while also meeting your members’ content needs. But how should your association organize the way members and non-members receive your content? .
When it comes to memberexperience, your association is similar. What your members feel, think, and gain from your association can affect their involvement. And that can ladder up to your growth and revenue. So what is memberexperience and why does it matter? What is memberexperience?
Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Everyone is wondering, should we send out member renewals right now ?
For most associations, membership dues represent the single largest source of revenue. So, it’s probably not too surprising that the 2021 Association Trends Study shows that those who work at associations see increasing membership and improving member retention as their top two most important activities in the coming year. .
What do your members want? Personalized content customized to their interests!]. ?? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? Make it simple for your members to connect (on their terms) while providing a cohesive memberexperience. A cheer for 2020: ??
Bernard Huang at Clearscope explains why ranch-style SEO —publishing granular, targeted pieces of content—is a better strategy than the old skyscraper SEO that focused on all-encompassing content pillar pages. Content marketing. Find out what conversion content is and how you can use it to address objections to joining.
Most associations don’t have an easy way to measure member engagement across all their different systems and touch points. And even when measured, it can be tricky to know how to use engagement scores to improve memberexperience and operational results.
exam preparations, eligibility, exam content outline, study strategies, practice questions, tips, and advice, etc.) and current CAEs to share their knowledge and experience with the exam. Explore the intricacies of content development, including the methodologies for creating high-quality, reliable practice materials.
Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.” Content marketing. It is no longer a weird experiment in some back room with a tiger team.” . Host: Professionals for Association Revenue Wed 10/11 at 11 a.m. 1 CAE credit. . – CAE credit. More info/register.
Create a digital space for them to engage, and then use intentional, targeted communication to build a personalized experience for each one of them, reaching them with relevant content at the right time and place. So, we created a group and started pushing more GDPR content and resources based on the data we had collected.
Networking Discussion: Best Practices for Diversifying Revenue Join your Fridays@4 colleagues for an open discussion about your best practices or challenges in diversifying revenue. Mastering the Art of the Win-Back: Strategies to Reconnect with Lapsed Members Are you looking to re-energize your community and boost dues revenue?
Topics will include technology, trade shows and the ways in which revenues will be recalculated. Backstage Pass: Producing Compelling Content that Drives Engagement. How do you create a cohesive content strategy and production plan that guarantees maximum engagement? Tue 5/11 at 11 a.m. Reinventing Live. More info/register.
If your staff doesn’t have experience in web design or enough time to devote to site architecture, content, and hosting services, you risk becoming part of that statistic. Instead of taking that risk, consider hiring a professional web designer or agency to create an attractive website that draws members and prospects in.
Learn about email marketing and automation, harnessing data to drive current and potential members’ participation in your community, and analyzing and acting on user behavior to deliver relevant, timely, personal content. Tips to Extend Your Event’s Reach and Revenue. Leverage Data to Drive Member Engagement.
Non-dues revenue. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. PAR presenters will reflect on their year and share ideas for revenue performance in 2024 and beyond.
MemberSuite tackles one of the most perplexing questions about the future of conferences: how to provide an integrated experience at a hybrid conference —and why you should. . 21 SEO tips, tactics, and trends for website content in 2021. Mike Murray, Content Marketing Institute ). Educational coaches. Quick hits. 1 CMP credit.
Non-dues revenue. A survey conducted by the Professionals for Association Revenue (PAR) revealed that 86% of associations said their business development strategy is underperforming or non-existent. PAR explains why a business development strategy is vital to association revenue health. 1 CAE credit. 1 CAE credit.
If you put this data to work, you’ll see three results: More relevant content. Relevant content leads to improved outreach effectiveness, which leads to increased ROI. The wheel is moving toward a better memberexperience. Result 1: Your content becomes more relevant to your members. Increased ROI.
A recent study on member engagement by Community Brands shows that members place increasing value on having ways to connect and learn year-round. Providing an online community is an ideal way to deliver a great memberexperience and keep members involved every day. Nimble Communities is built on the?Salesforce
Research-backed tips for getting your content noticed on LinkedIn. Learn how to use every social channel in your fundraising campaign and build a funnel for your social fundraising content. Presenter: Mike Madden, head of commercial demand generation for Adobe Experience Cloud. Is this the way forward for newspapers?
How can associations provide corporate partners with valuable access to their member communities ? That’s the question the Professionals for Association Revenue asked several association executives and consultants. Jamie Notter, Propel ) Five ways thought leadership content drives higher search rankings. Sponsorships.
That’s especially true for online communities, where results are driven by content, conversations, and programs such as e-Learning, product feedback and development , and mentoring. They’ll contribute where needed, creating a strong skillset with which you can engage members. 5 Signs You Need to Add to Your Community Team.
Are you looking for strategies to increase non-dues revenue? Leveraging your learning management system (LMS) to generate non-dues revenue is the perfect way to prioritize your goals throughout the year. Read our blog for 13 tips to utilize your LMS and drive non-dues revenue. You’re not alone!
I just read a new paper— The New Association Tech Ecosystem: Powering MemberExperiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon. MemberContent: Efficient and Effective Tactics.
Look for an LMS that makes it easy to create credentialing and certification programs to help your members advance their careers and your organization diversify your revenue. Your platform should offer robust reporting insights so you can discover how your members engage with a course and how you can improve outcomes.
Loren Edelstein, Vice President, Content Director, Northstar Meetings Group. Analytics can help you understand the true value of your products and services so you can make strategic decisions on what to invest in, what to expand and what’s just not worth it anymore (to your members or your association). Host: Northstar Meetings Group.
To make sure that your association has the best learning management system to educate members and provide valuable skills development, you need to avoid purchasing an LMS that’s DOA. Diverse Content Options. Start by creating individual learning materials and then stringing related content together into a complete course.
I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Unlike social media, a mobile app serves as a centralized communication channel for your members. New association event. More info/register.
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