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Memberexperience is the combination of all the interactions your members have with your organizationfrom the onboarding process to the way members access their benefits. Understandably, this impacts how members feel about your association. Why Create a Holistic MemberExperience?
Association Societies Alliance (the association for state SAE executives) surveyed 305 members of seven state SAEs in November 2024 about their associations use of AI. GrowthZone explains how to drive members to your community platform. AI use in associations. Gen Z and events. Online community. CAE credit.
Their method anticipates member needs and industry trends, instead of reacting to ideas from SMEs alone. New member engagement study. Contribute to industry research by taking Amanda Kaisers New Member Engagement Study survey. Sponsored content. Earn one CAE credit for each live class you attend. 1 CAE credit.
Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. Association content. To engage members, WorkerBee.TV suggests associations adopt a business-minded approach to content.
A study conducted by Edelman and Linkedin reported 65% of those surveyed said thought leadership content improved their perception of an organization. Well-researched and thoughtfully written content has the power to build association credibility, organization brand awareness, and even attract new members. .
If your answers lean toward Yes, No, and Shut Up, then you might like (need) Impexium’s advice on event survey questions that hold attendees’ interest and provide you with useful data. Content marketing. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Content marketing.
As we approach the end of 2024, our latest.orgSource Digital Trends Survey has shed light on the forces shaping the association landscape. The insights from our survey offer a roadmap for aligning strategy, culture, and technology to stay resilient and agile in a rapidly changing environment.
Based on their survey findings, theyve divided Gen Z into three groups, each with their own beliefs and desires: Neo-Traditionalists, Fluid Pragmatists, and Internet-Age Explorers. Hear about the themes for 2025, such as navigating AI strategy, the impact of data management, enabling member engagement, and understanding technology debt.
Wallace Stevens Survey. If you’re an association professional who is responsible for business development, exhibitor sales, non-dues revenue programs, or any other revenue growth roles outside of membership sales, please complete this survey , which should take less than ten minutes of your time. More info/register (ASAE members only).
Drawing on insights from our recent.orgSource Digital Trends Survey , well explore how associations can move beyond resilience to embrace growth by focusing on five key pillars: strategy, culture, technology, data, and member engagement. Despite this, our survey shows only a small percentage of associations use analytics effectively.
Excitement, pride, gratitude—all of these emotions can stem from a positive memberexperience! So how do you improve your memberexperience? Memberexperience describes how people view, feel about, and engage with your organization’s brand. But first… Why Does MemberExperience Matter?
Whether its more straightforward things like content creation – having ChatGPT write a blog post for you – or assistance with optimizing events and the memberexperience, theres hope that associations can save time and deliver on the value proposition like never before.
When it comes to memberexperience, your association is similar. What your members feel, think, and gain from your association can affect their involvement. If their experience is positive, that strong relationship can support your membership renewals and even lead to people championing your organization.
Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue. Try turning your event’s educational topics into a series of webinars to provide members with new online learning opportunities and help them get to the next level in their careers.
Liz Willits , Content Phenom How to raise readers, in 35 steps. The Keys to Marketing Across Generations in 2025 Discover how tech adoption timing influences everything from trust to buying cycles, and learn about the different ways generations approach content consumption and purchasing decisions. 1 CAE credit. More info/register.
Members have a wealth of information at their fingertips, and engaging them requires a focused, strategic approach. This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members.
Technology is the backbone of operational efficiency, data-driven insights, and personalized memberexperiences. Questions to Assess Engagement Readiness: Are we personalizing memberexperiences based on individual preferences and needs? Are we engaging members throughout their journey, from onboarding to renewal?
Impexium and Jeff De Cagna of Foresight First invite you to participate in The Future of Association Boards (FAB) Survey , our community’s first comprehensive tracking survey of board composition, practices and performance. Content marketing. Hear about the key criteria for creating content that retains members.
According to recent surveys , association executives feel more confident than ever, with 67% optimistic about their organizations future growth and stability. In fact, 34% of surveyed associations have invested or plan to invest in AI this year. Share tailored content. Author: Debbie Willis Is your association thriving?
Strengthen member satisfaction with exceptional CLE content The foundation of member satisfaction lies in the quality of your CLE offerings. When members find value in your educational programs, they are more likely to remain engaged and renew their memberships.
Most associations don’t have an easy way to measure member engagement across all their different systems and touch points. And even when measured, it can be tricky to know how to use engagement scores to improve memberexperience and operational results.
It’s time to deliver the experiencemembers have come to expect. Your association might want to provide a personalized memberexperience, but are you actually doing it? Chances are that your association wants to provide a personalized memberexperience. Collect and use member data.
orgSource Digital Trends Survey highlights the essential strategies associations need to thrive in the coming years. Key Actions : Build with Members in Mind : Develop a strategy that aligns with your members needs and preferences. Conduct surveys, gather feedback, and use data insights to understand what matters most to them.
The weekly list of free educational events and resources for the association community… Professional development trends survey. Please take six minutes (or less) to complete this survey from Leading Learning/Tagoras. AMS/CRM selection survey. Content strategy. Membership. Free speech. Explore generative AI tools.
When you’ve got your members gathered a t your in-person events, whether it’s an annual event or something smaller, collect all the data you can. If you have an online community, this is a great place to get to know your members. With the right tweaks, you can give your members the value they want. Online Community.
Our 2024 Digital Trends Survey reveals that organizations that integrate these elements are better positioned to navigate uncertainty and seize opportunities in an era of transformation. Yet, our survey shows that many organizations lack a formalized approach to tackle todays challenges and prepare for tomorrow.
YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, new member onboarding, online communities, and online career centers. Content curation. I bet your members would love this valuable benefit too. Membership models.
To help your association grow and make acquisition campaigns valuable, you can’t just motivate new members to join. 5 Steps to Increase New Member Retention. Getting new members to renew is all about improving the first-year memberexperience and giving them a clear return on investment for their dues.
This survey will help them assess inclusivity, equity, and overall well-being in our field. They just published the AMS/CRM System Selection Process Survey Results , which shows what 200+ associations and their vendor and consultant partners experience during system selection. Do You Trust Your Member Data? Paska, Ph.D.,
The weekly list of free educational events and resources for the association community… Virtual association survey. They also suggest ideas for communicating with people who registered for your cancelled event and other event stakeholders and provide advice on event FAQ page content. Content Forum Weekly Community Chat.
A modern learning experience Your online learning software should support your entire continuing education program with a full range of online learning options, including livestreaming, webinars, webcasts, and on-demand courses. Integration Providing professional development for your members doesn’t stop at online learning courses.
In the survey we did for our recent State of Marketing Automation: Association Benchmark Report , we asked associations what additional marketing automation features they’re using. Why it’s important: From our survey data, it appears that around 25 percent of associations never use web tracking , which is a shame. A/B Testing.
I’m looking forward to hearing association success stories about automation, website redesign, data analytics, AI, content personalization, and more. EventMobi explains how to use a year-round community and content hub to keep attendees connected with each other and your association. Memberexperience. Product ideas.
According to Community Brands 2022 Association Trends Study, 82% of Gen Z members connect on YouTube and Instagram, 69% on TikTok, and 67% on Snapchat. While 78% of organizations used LinkedIn as their primary social media, only 34% of the total surveyedmembers engage on the platform. Create engaging content.
Analyze Member Engagement: Use surveys or focus groups to assess how well youre meeting member needs and expectations. These initiatives should address challenges, build on strengths, and enhance the memberexperience. Assess your organizations readiness for excellence with our Future-Ready Survey.
A lightweight framework can also help organizations that are in the process of updating an existing strategy – whether that’s understanding data and systems, solving known and unknown challenges, or improving operational performance and memberexperience. Try to avoid adding more than 5 people per group or department.
Personalized Member Engagement AI enables associations to create personalized memberexperiences that can dramatically improve satisfaction and retention. By analyzing member data—such as past interactions, preferences, and behaviors—AI tools can offer tailored recommendations, content, and services to individual members.
Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. The 2024 survey is now open. Hear about key trends concerning digital transformation and technology, event models, memberexperience personalization, and evolving membership models.
If you’re asking members to fill out a survey, provide an incentive for them. 8: Your Organization Doesn’t Have KPIs and Metrics Challenge : Without key performance indicators (KPIs) or metrics, your organization is missing out on vital information about your members. Be creative in how you collect your data.
Offering Personalized and Tailored Event Experiences A one-size-fits-all approach to events can leave some members feeling disconnected. Personalization makes events more engaging by aligning content and experiences with individual member needs, creating a deeper sense of value and investment in your association.
Go beyond using first name in the initial greeting of your email, and try incorporating it into the body content, preheader, or subject line. The one that’s a generic call for surveys, or the one that personalizes the email with me and my family member’s name? Curious about what’s behind creating a personalized experience?
Achurch Consulting and Association Trends have teamed up on the State of Association Workplaces Post-Pandemic Survey , the only survey designed to address the pressing questions association leaders are asking about what “work” will look like post-pandemic. 21 SEO tips, tactics, and trends for website content in 2021.
Take the 2024 Panels Report Research Survey conducted by Kristin Arnold. The State of the Event Industry Hear the results of unpublished research on the state of the event industry, including short-term behavior, budget allocation, sponsorship, registrations, content repurposing, spending patterns, and technology spend. 1 CMP credit.
Jason Cohen , senior manager, member services at ISPOR – The Professional Society for Health Economics and Outcomes Research, invites your participation in a survey on membership campaign practices. WBT Systems explains how these boxes enhance the online course experience and provides ideas for box content and logistics.
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