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Here's a full look at the pros and cons of publishing a nonprofit newsletter versus a blogs to help you figure out the best content marketing strategy for your nonprofit.
Learn how to create high-quality text, image, video, and other content through hands-on time in class. Extra credit 8 email newsletter signup forms that convert—useful examples for associations and their industry partners. Crafting newsletters that people want to read. Earn one CAE credit for each live session you attend.
Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives.
Snacks It’s time to amplify your content’s reach and turn it into a valued and respected business asset. Find out by completing the CAOS Content Operations and Strategy Maturity Assessment. Learn to create targeted personas in ChatGPT for personalized content and interactions. But is your organization up to the challenge?
This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?
Ever wonder how some nonprofits seem to produce so much great content, even with a small staff? They aren’t miracle workers, but they have mastered one very special skill: It’s content repurposing. When this essential content strategy is done well, you hardly notice. Which communications channels are best for repurposed content.
This week’s link round-up offers 4 posts that can help you “unlock and use your superpower”, identify powerful Facebook content, tell compelling stories on your website, and create great donor newsletters. Facebook Apricot Jam Communications'
Designing the Future of a Profession: A 5 Phase Approach to Reimagine Your Conference and Member Offerings Discover how ACUHO-I transformed their conference content, member value, and future outlook through a five-phase multiyear approach. Host: ASAE LGBTQ Association Executives and Supporters Tue 11/12 at 1 p.m. More info/register.
Have you ever come across the expression: “content is king”? Content may be king (or queen, or fearless overlord – whichever moniker you prefer), but your topic, and how it’s presented, must interest your audience. With expectations set by big brands, your audience now expects your content to be good and: Entertaining.
How often does your association publish new content ? But these occasional offerings can no longer keep pace with the flood of content that’s published online each day. The Open Garden model provides a roadmap for regularly publishing engaging content that exemplifies your association’s core purpose. . Take Aetna , for example.
Every content creator faces the same two dilemmas: When your audience is disengaged, how can you bring them back? The answer might seem obvious: Surprising, intriguing and genuinely helpful content will always be timeless. If you consistently produce high-quality content, audiences are much more likely to remain engaged.
we are looking for a Content Manager to handle the overall management of content for marketing, communication and PR perspectives. Other interesting questions: Experience in content generation for the event industry Knowledge of Spanish. Requirements: ? 35,000 to ?£?45,000 45,000 per year. comms@eventscase.com.
Is it time to refresh your nonprofit’s email newsletter? We recently shared our seven tips for modern nonprofit email newsletter designs. Today, let’s look at five email newsletter trends that will influence the way your nonprofit’s e-newsletter looks in the future. It’s everywhere. Why not ask?
Associations often rely on newsletters to share news with their members, but how do you know if they’re effective? One communication expert discusses ways to retool your newsletter to better engage readers. Newsletters are often an integral part of an association’s communication toolbelt.
That’s where digital content and other perks come in. Creating special content and unique benefits for your members is the most direct (and often easiest) way to start boosting engagement. We’ve outlined 6 of the most effective types of content, digital activities, and other perks to offer your members: eLearning Opportunities.
So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. Especially now, your member newsletters specifically can be an effective way to keep your members updated and engaged with your organization. 10 Membership Newsletter Best Practices.
The American Society for Nondestructive Testing received the Innovative Content Strategy Award. With the establishment of its Content Department in 2022, ASNT redefined its engagement, embracing diverse formats to connect with its audience.
The following ideas come from our Monthly Nonprofit Writing Prompts email newsletter. For a twist, try “recycling” old content that got a good response. I send this email newsletter the first week of every month with prompts for the following month. Sign up now to get prompts emailed to you in advance monthly.
Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Still, it takes energy and strategy to curate content well. with each tool to create smarter email newsletters. What is content curation?
. – Member Engagement: 15 Ways to Take Your Newsletter to the Next Level. Learn 15 ways to take your email newsletter to the next level. Identify ways to leverage new technologies to make your email newsletter more sophisticated. Learn how to leverage the fundamentals of email engagement for your newsletter. CAE credits.
Member comfort level of AI by generation Generation Z is the most comfortable with organizations using AI, but how do the rest of the generations compare? Member views on privacy and data security How much of a priority is privacy and data security at your organization?
By analyzing engagement data, AI can also recommend personalized content to members. Automate Content Creation AI tools can generate newsletters, blog posts, and social media updates, saving valuable time for marketing teams. This ensures that communications are relevant and valuable to each audience segment.
But just how important is SEO, and if you’re already posting engaging content on your organization’s blog, do you really need to worry about it? Use this resource either while writing blog posts and planning future content, or even while auditing and improving on the content you already have. Conduct keyword research.
We recently presented a new webinar on modern nonprofit email newsletter designs. We looked at more than a decade of nonprofit email newsletter designs and compared those to best practices today, which was very eye-opening for many participants. Here are seven pointers we recommend for any nonprofit considering a newsletter redesign.
After segmenting your audience, create tailored messages and content for each group. Use Visual Content According to Getting Attention’s guide to digital marketing , 91% of individuals prefer visual content to written content. Videos: Video content is highly engaging and provides a dynamic format for your stories.
If you aren’t repurposing content, you can be wasting valuable time. How many different channels do you need to create content for right now? But would it help you to know that all people who produce content for a living, whether they are writers, musicians, artists, or nonprofit communicators repurpose their content?
As the internet continuously evolves and changes, organizations that regularly fine-tune, tweak and adapt their content strategies are more likely to stay ahead of the competition. If you keep your content strategy the same year after year, your organization might not suffer in any obvious ways. Experiment with adjustments.
Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Sending a monthly customer newsletter with industry updates is different from an email campaign for an upcoming event, or even an onboarding campaign for new members or certification course. New Audience Segments.
After months or years of publishing content regularly, your organization will accumulate a substantial archive. While this depth of content is incredibly valuable, not all posts are created equal. To address this problem, there’s no better solution than a content audit. MORE: How to measure the impact of content.
The Rise of Generative AI in Content and Engagement 2024 Trend : Our survey revealed that generative AI has quickly become an essential tool for associations, enabling them to personalize interactions, streamline content production, and enhance engagement. This helps ensure staff are ready to leverage AI effectively.
It’s hard coming up with things to talk about on social media or in your newsletter. Every month we share blog, social media, and newsletter ideas your nonprofit can use to produce new content. These ideas come from our Monthly Nonprofit Writing Prompts email newsletter. We can help though!
Take Charge of Your Content: Know What You Have and How to Improve It. We will continue to grow and enhance our course offerings and content. Recently, Recently, we added the session recordings from our Predict Conference to provide access to all the great content that was shared by our staff and customers.
How do you create great content as a nonprofit communicator? Or, more specifically, what should you put on your website , in your emails or newsletter , and on social media? You should put content in those places that’s “ PUT” — Personal, Useful, and Timely. Do more personal videos.
Because online community and marketing automation provide member behavior data that allow us to hyper-segment and provide relevant, personalized content , instead of having to guess what members want to read based solely on their membership level or some other item, like demographics. Example 1: Newsletters. Did you know….
Welcome to our monthly post where I share writing ideas for newsletters, social media, blog posts, and more! These writing ideas for November come from our Monthly Nonprofit Writing Prompts email newsletter. For a twist, try “recycling” old content that got a good response. On the Calendar 11/3: Cliche Day.
5 Secrets to Newsletter Success: Elevating Membership Engagement Redefine the impact of your email newsletters. Explore 15 key strategies that illuminate the path to newsletter excellence. Learn why it’s so important to make sure your educational content is optimized for search engines. 1 CAE credit. 1 CAE credit.
By analyzing member data—such as past interactions, preferences, and behaviors—AI tools can offer tailored recommendations, content, and services to individual members. Enhancing Content Creation and Delivery AI can transform the way associations create and deliver content.
Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. We look at the most-read articles from subscribers to our personalized twice-weekly newsletter. The artificial intelligence-powered newsletter from rasa.io The artificial intelligence-powered newsletter from rasa.io
Content curation should be an important part of your content creation strategy as it can save you time, improve engagement, establish you as a helpful source of information, and can even improve your SEO. See my post Curating Content Versus Stealing It to learn more. That’s the content you want to share.
Gone are the days of sending out a single monthly newsletter round-up of your association’s activities and opportunities. Don’t make the mistake of creating your website once and never revisiting it to update it with new content. Email Newsletter. Check out this guide to the top AMS integrations for more information.
We have ideas for newsletters, social media, blog posts, and more. These writing ideas for March come from our Monthly Nonprofit Writing Prompts email newsletter. Spread some joy with positive and uplifting content or share funny memes or videos. Not sure what to write about next month? 3/20: International Day of Happiness.
W e’ve got ideas for social media updates, blog posts, newsletter articles and more. These ideas come from our Monthly Nonprofit Writing Prompts email newsletter. Find a staff member who works in another area and ask them their thoughts on a problem your area has (like what should we include in our content).
They also explain how to develop a content strategy, identify the best time for a redesign, decrease costs, and increase revenue. By the end, they guarantee you’ll be more comfortable on camera and better equipped to collect content from your members. Association magazines. 7-day communications challenge. Attendee connections.
The insider newsletter is a way for an executive director to keep their relationship with their board warmed up. And I recommend that you set up an “Insider Newsletter.” You use the same subject line on every one, like: “Insider Newsletter,” “Top of the news from the Teen Action Program,” or “Sound bite from the Teen Action Program.”
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