Higher Logic

OCTOBER 25, 2017

Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. Where Associations Get Their Revenue Today. Non-dues, or non-subscription, revenue. percent of their revenue from membership dues.

Revenue 159

Revenue Tips Social Media Certificate 159

Association Success

NOVEMBER 17, 2020

How often does your association publish new content ? But these occasional offerings can no longer keep pace with the flood of content that’s published online each day. The Open Garden model provides a roadmap for regularly publishing engaging content that exemplifies your association’s core purpose. . Take Aetna , for example.

Content 148

Content Newsletter Sample Video 148

Blue Sky eLearn

FEBRUARY 4, 2020

However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. Non-dues revenue capabilities: Offset the cost of purchasing your AMS by choosing one that allows you to collect non-dues revenue through it. Email Newsletter.

Organization 270

Organization LMS Software Social Media 270

Blue Sky eLearn

SEPTEMBER 12, 2018

That’s where digital content and other perks come in. Creating special content and unique benefits for your members is the most direct (and often easiest) way to start boosting engagement. We’ve outlined 6 of the most effective types of content, digital activities, and other perks to offer your members: eLearning Opportunities.

Content 173

Content Member Engagement Strategy Tools 173

Higher Logic

MARCH 8, 2018

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Sending a monthly customer newsletter with industry updates is different from an email campaign for an upcoming event, or even an onboarding campaign for new members or certification course. New Audience Segments.

Texas 214

Texas Florida Email Marketing Newsletter 214

Reid All About it

JANUARY 29, 2021

– Learn How AI Based Personalization Has Become a Crucial Driver of Revenue and Growth (I.C.E. Member Engagement: 15 Ways to Take Your Newsletter to the Next Level. Learn 15 ways to take your email newsletter to the next level. Identify ways to leverage new technologies to make your email newsletter more sophisticated.

Newsletter 370

Newsletter Education Recruitment Recruiting 370

Aaron Wolowiec

OCTOBER 18, 2016

Without communication, both internally and externally, there’s no content, no strategy. Also of note: More than half of respondents recognize a serious or significant problem with the lack of revenue generated from their communication vehicles. If you’ve been following this blog for the past five years (heck….even

Communications 223

Communications Survey Revenue Social Media 223

Nimble AMS

APRIL 11, 2022

Are you looking for new ideas to increase association revenue? Your association can increase revenue by boosting its efforts in volunteer recruitment and engagement. Read on to learn how to mobilize your event volunteers and help your association increase events revenue to reach its financial goals. . Well, search no further.

Revenue 123

Revenue How To Discount Social Media 123

Association Adviser

MAY 23, 2017

Non-dues revenue is an important source of funds for associations. Membership dues may still be the single largest revenue source for many associations, but dues revenue is dropping according to a recent report from the ASAE Foundation. Associations have a wealth of content at their fingertips. True or false? That’s easy.

Revenue 78

Revenue Content Survey Course 78

Reid All About it

FEBRUARY 9, 2024

Learn the steps and best practices to transition your association from a traditional convener to a dynamic, content-producing powerhouse. Hear about the potential benefits and challenges of such a transformation, from increased reach and engagement to new revenue streams, while learning how to navigate potential obstacles.

Certificate 275

Certificate Case Study Denver Newsletter 275

Association Success

JULY 16, 2020

Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Still, it takes energy and strategy to curate content well. with each tool to create smarter email newsletters. What is content curation?

Tools 122

Tools Content Marketing Price 122

Reid All About it

AUGUST 30, 2024

The weekly list of free educational events and resources for the association community… Chapter non-dues revenue. They also explain how to develop a content strategy, identify the best time for a redesign, decrease costs, and increase revenue. 7-day communications challenge. Attendee connections. 1 CAE credit. Wed 9/4 at 1 p.m.

Video 213

Video Content Revenue Strategy 213

Reid All About it

SEPTEMBER 20, 2024

On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Non-dues revenue. Their contents could reshape how we understand the ancient world. |

LMS 264

LMS Revenue Certificate Content 264

Reid All About it

NOVEMBER 20, 2020

You devalue your community, content and conversations by not charging attendees an appropriate registration fee. Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. Maximizing Revenue through Smart Pricing Strategies. Can I get an amen?! Sponsorship redesign. Josh Spector ).

Certificate 370

Certificate System Dallas Recruitment 370

Reid All About it

APRIL 19, 2024

Networking Discussion: Best Practices for Diversifying Revenue Join your Fridays@4 colleagues for an open discussion about your best practices or challenges in diversifying revenue. Mastering the Art of the Win-Back: Strategies to Reconnect with Lapsed Members Are you looking to re-energize your community and boost dues revenue?

Education 258

Education Social Media Content Strategy 258

Freestone

APRIL 11, 2024

Introduction Does it feel like your continuing education program spends all its time creating content and building courses? It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. What does it mean to repurpose content? It connects you to your members where they want to consume content.

Revenue 76

Revenue Content How To Social Media 76

Reid All About it

MARCH 24, 2023

Non-dues revenue. A survey conducted by the Professionals for Association Revenue (PAR) revealed that 86% of associations said their business development strategy is underperforming or non-existent. PAR explains why a business development strategy is vital to association revenue health. 1 CAE credit. 1 CAE credit.

Revenue 233

Revenue Chicago Leadership Education 233

Associations Now

SEPTEMBER 25, 2019

A recent report from Naylor finds most communications teams are concerned they don’t generate enough nondues revenue. While content and sponsorship customization are good steps to take now, ad retargeting and podcasting could drive revenue in the future. Content doesn’t have to be fully unique,” she said. It doesn’t.

Revenue 93

Revenue Team Communications Content 93

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Curated reading lists are the best, right? So, let’s move on to the rest of your weekend reading.

LMS 264

LMS Revenue Arlington Education 264

Higher Logic

JANUARY 30, 2018

If your staff doesn’t have experience in web design or enough time to devote to site architecture, content, and hosting services, you risk becoming part of that statistic. It also needs a long-term strategy, beta testing, content, and consistent attention to ensure members receive value. Event Planning. Photos and Video.

Video 218

Video Project Event Planning Content 218

Reid All About it

JUNE 25, 2021

Four questions to help vet your content ideas. Amanda Milligan, Content Marketing Institute ). Would you like to subscribe to this newsletter? – Revenue Success from Scratch: One Association’s Story. Host: Professionals for Association Revenue. Quick hits. This is so me. Erica Sloan, Well + Good ).

LMS 361

LMS Revenue Tips Strategy 361

Reid All About it

JULY 10, 2020

A webinar is a content stream, he says. David Lerman, Senior Writer for Budget Newsletter, CQ Roll Call. Revenue and Pricing Strategies for Virtual Events. Mitchell, Senior Director, Head of Content, BOLD LLC. Why Content is Taking a Backseat to Connection. Event experience. Chapters in the virtual era.

Montana 365

Montana Content Price Strategy 365

Association Success

NOVEMBER 16, 2020

As the internet continuously evolves and changes, organizations that regularly fine-tune, tweak and adapt their content strategies are more likely to stay ahead of the competition. If you keep your content strategy the same year after year, your organization might not suffer in any obvious ways. Experiment with adjustments.

Content 110

Content Strategy Social Media Newsletter 110

Associations Now

DECEMBER 3, 2018

The email newsletter is a centerpiece of digital strategy for many organizations. And this can make executing your email newsletter tricky business. And, of course, volunteers might want a say in what goes inside your email newsletter. Email communications touch on many different parts of the org chart at once.

Newsletter 90

Newsletter Process Products United States 90

Reid All About it

JULY 24, 2020

Boost Membership & Non-dues Revenue in a Virtual World with Open Communities. Find out how opening your online community to the outside world can bolster member engagement, increase non-dues revenue, drive prospecting, reinvent content strategy and elevate your hybrid events in this newfound virtual era. Tue 7/28 at 3 p.m.

Revenue 259

Revenue Montana Case Study Education 259

Association Adviser

OCTOBER 25, 2017

Non-dues revenue supports associations’ missions in so many ways: Providing exceptional training and education for members, financing lobbying efforts, keeping membership dues affordable, and offsetting the costs of your communication program, to name a few. Know exactly how your members are consuming your association’s content.

Revenue 101

Revenue Tips eBook Sample 101

Association Success

OCTOBER 29, 2020

After months or years of publishing content regularly, your organization will accumulate a substantial archive. While this depth of content is incredibly valuable, not all posts are created equal. To address this problem, there’s no better solution than a content audit. MORE: How to measure the impact of content.

Content 114

Content Social Media Newsletter Strategy 114

Reid All About it

MARCH 11, 2022

Geez, it looks like they have A LOT to teach, especially in the editorial and revenue partnership departments. Association Revenue: Plan Your Work, Work Your Plan. To meet the challenge, our associations must meet the critical task of upskilling our teams and improving our revenue strategies. Host: Content Marketing Institute.

LMS 195

LMS Revenue Certificate Los Angeles 195

HighRoad Solution

APRIL 30, 2025

Print and magazines went digital, and associations realized that creating new revenue streams is essential to funding critical initiatives. Jon believes that the foundation of a successful partnership is understanding where members are engagingwhether its a newsletter, podcast, or digital platformand meeting them there.

Case Study 88

Case Study Leadership Revenue Communications 88

Association Success

DECEMBER 10, 2020

I signed up last week for a newsletter tailored to chihuahua owners — I got a new puppy — and while I began getting super informative content about best practices for raising him, something was missing. With over 250,000 paid subscribers , Substack has been making a name for itself in the content creation industry.

Newsletter 158

Newsletter Content Revenue Video 158

MemberClicks

SEPTEMBER 29, 2022

and relying on a single revenue stream is too risky. This is where non-dues revenue comes into play. By generating non-dues revenue, you can: Grow your association’s revenue Avoid implementing higher membership dues Diversify your revenue streams. What is Non-Dues Revenue? But remember: no size fits all.

Revenue 98

Revenue Tips Certificate Social Media 98

Blue Sky eLearn

OCTOBER 11, 2017

If you already have content, decide what’s worth keeping. If you don’t have any online content, hold a brainstorming session to think about how you’ll go about creating some. Some companies offer turn-key online courses that you could buy or revenue share so you have something to offer initially.

Tips 215

Tips LMS Mooc Social Media 215

Reid All About it

DECEMBER 14, 2018

Is your association seeking new streams of non-dues revenue as well as new streams of content for your digital and print publications? MemberSuite explains how sponsored content solves both these challenges and why you should consider offering this opportunity to your industry partners. Slefo, Ad Age ).

Vermont 285

Vermont DC Washington Education 285

Higher Logic

OCTOBER 17, 2017

Generate Revenue through Digital Advertising. Help your chapters generate even more revenue through digital advertising on their website or online community. By allowing chapters to display multiple ads in one place, you increase their chances of generating revenue without blocking off too much valuable real estate on their websites.

Tools 222

Tools Revenue Tips Newsletter 222

Event Industry News

AUGUST 14, 2019

Having discussed visual content at events in our first article of the Future is Visual, our guest writer, Bogdan Maran, explains why we need to create visual content in the first place. We know that online content with interesting images gets 94% more views than content without images.

Content 103

Content Revenue Newsletter Process 103

Association Analytics

APRIL 1, 2024

Looking at their internal dashboard they could see that those individuals weren’t engaging with the association due to a lack of available content. Step 3: Create – Once IAEE determined the need, they were able to develop content for those members, starting with an educational series of six webinars.

Member Engagement 210

Member Engagement Strategy Certificate Survey 210