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Learn how to create high-quality text, image, video, and other content through hands-on time in class. Extra credit 8 email newsletter signup forms that convert—useful examples for associations and their industry partners. Crafting newsletters that people want to read. Earn one CAE credit for each live session you attend.
Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives.
These ideas come from our Monthly Nonprofit Writing Prompts email newsletter*. I send this email newsletter the first week of every month with prompts for the following month. For a twist, try “recycling” old content that got a good response. Socialmedia is great for these kinds of things.
This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?
Earlier today, we presented a new webinar on the big socialmedia trends that are most important for nonprofit communicators to see and embrace. Video or Flipbook Content (Carousels and Stories) as the Primary Format. Across all socialmedia (not just nonprofits), the most engaging type of content is short-form video.
It’s hard coming up with things to talk about on socialmedia or in your newsletter. Every month we share blog, socialmedia, and newsletter ideas your nonprofit can use to produce new content. These ideas come from our Monthly Nonprofit Writing Prompts email newsletter.
By analyzing engagement data, AI can also recommend personalized content to members. Automate Content Creation AI tools can generate newsletters, blog posts, and socialmedia updates, saving valuable time for marketing teams. This ensures that communications are relevant and valuable to each audience segment.
Every content creator faces the same two dilemmas: When your audience is disengaged, how can you bring them back? The answer might seem obvious: Surprising, intriguing and genuinely helpful content will always be timeless. If you consistently produce high-quality content, audiences are much more likely to remain engaged.
Member comfort level of AI by generation Generation Z is the most comfortable with organizations using AI, but how do the rest of the generations compare? Member views on privacy and data security How much of a priority is privacy and data security at your organization?
Welcome to our monthly post where I share writing ideas for newsletters, socialmedia, blog posts, and more! These writing ideas for November come from our Monthly Nonprofit Writing Prompts email newsletter. For a twist, try “recycling” old content that got a good response. 11/4: Book Lovers Day.
Need writing ideas for newsletters, socialmedia, blog posts, etc? These writing ideas for December come from our Monthly Nonprofit Writing Prompts email newsletter. I send this email newsletter the first week of every month with prompts for the following month. On the Calendar 12/4: Santa’s List Day.
Most nonprofits don’t put every socialmedia post into their editorial calendars. Start with putting the bigger chunks of content on your editorial calendar. That often includes website articles and blogs, newsletters, one-off emails, direct mail, press releases, big public reports, event invitations, and the like.
W e’ve got ideas for socialmedia updates, blog posts, newsletter articles and more. These ideas come from our Monthly Nonprofit Writing Prompts email newsletter. Find a staff member who works in another area and ask them their thoughts on a problem your area has (like what should we include in our content).
We have ideas for newsletters, socialmedia, blog posts, and more. These writing ideas for March come from our Monthly Nonprofit Writing Prompts email newsletter. Spread some joy with positive and uplifting content or share funny memes or videos. Not sure what to write about next month? 3/22: World Water Day.
Unfortunately, promotional content isn’t worth most people’s time unless they’re already highly motivated to buy. But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. Answers their questions.
Socialmedia platforms. Gone are the days of sending out a single monthly newsletter round-up of your association’s activities and opportunities. Don’t make the mistake of creating your website once and never revisiting it to update it with new content. SocialMedia Networks. Email Newsletter.
Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Still, it takes energy and strategy to curate content well. with each tool to create smarter email newsletters. What is content curation?
If you are looking to fill in your editorial calendar for September with socialmedia updates, blog posts, newsletter articles, or more , w e have you covered. These ideas come from our Monthly Nonprofit Writing Prompts email newsletter*. 9/13: Positive Thinking Day. 9/13: Grandparents Day.
That’s where digital content and other perks come in. Creating special content and unique benefits for your members is the most direct (and often easiest) way to start boosting engagement. We’ve outlined 6 of the most effective types of content, digital activities, and other perks to offer your members: eLearning Opportunities.
Need some help coming up with ideas for your August socialmedia updates, blog posts, or newsletter articles? These writing ideas for August come from our Monthly Nonprofit Writing Prompts email newsletter. Perfect for Instagram and other socialmedia channels, this is a chance to post your best pictures.
While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, socialmedia). So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars.
We have ideas you can use for newsletter articles, socialmedia updates, blog posts and more. These ideas come from our Monthly Nonprofit Writing Prompts email newsletter. The post Nonprofit SocialMedia and Newsletter Ideas for February 2023 appeared first on Nonprofit Marketing Guide.
Earlier this year, we shared Five Big Trends in 2022 for Nonprofit SocialMedia , but today I want to give you a heads up about some more things that could change the way you use socialmedia: Short form, vertical video (like what’s used on TikTok and Instagram/Facebook Reels) will continue to rise in popularity.
The following ideas come from our Monthly Nonprofit Writing Prompts email newsletter. For a twist, try “recycling” old content that got a good response. Socialmedia is great for these kinds of things. I send this email newsletter the first week of every month with prompts for the following month.
The Rise of Generative AI in Content and Engagement 2024 Trend : Our survey revealed that generative AI has quickly become an essential tool for associations, enabling them to personalize interactions, streamline content production, and enhance engagement. This helps ensure staff are ready to leverage AI effectively.
Member-generated content shows you’re the place to be , while fostering peer-to-peer engagement among your most valuable members. They receive value from their membership through peer-to-peer connections, mentoring, access to experts, exclusive content, and more. Give members a place to learn and find the right content.
Your members can pitch in as content creators of socialmedia feeds, newsletters, or blogs. At the Austin chapter of the National Association for Catering and Events, creating engaging content is everyone’s responsibility. These microvolunteering opportunities can help time-strapped members get involved.
Without communication, both internally and externally, there’s no content, no strategy. Most respondents believe they are good at creating relevant content, and more than half are conducting communication-specific surveys at least once every 12–24 months to stay on top of members’ needs. That goes for businesses, too.
As the internet continuously evolves and changes, organizations that regularly fine-tune, tweak and adapt their content strategies are more likely to stay ahead of the competition. If you keep your content strategy the same year after year, your organization might not suffer in any obvious ways. Experiment with adjustments.
After segmenting your audience, create tailored messages and content for each group. Use Visual Content According to Getting Attention’s guide to digital marketing , 91% of individuals prefer visual content to written content. Videos: Video content is highly engaging and provides a dynamic format for your stories.
If you already have content, decide what’s worth keeping. If you don’t have any online content, hold a brainstorming session to think about how you’ll go about creating some. Use the same terminology across the board – in your LMS, on your website, on socialmedia, and in the marketing messages.
If you aren’t repurposing content, you can be wasting valuable time. How many different channels do you need to create content for right now? But would it help you to know that all people who produce content for a living, whether they are writers, musicians, artists, or nonprofit communicators repurpose their content?
Not only will this promote your new members, but it will give them content to share on their own socialmedia channels as well. Use socialmedia to welcome your new members. Prepare to welcome your new members in your next newsletter. Market the event(s) on your website, socialmedia channels, and via email.
After months or years of publishing content regularly, your organization will accumulate a substantial archive. While this depth of content is incredibly valuable, not all posts are created equal. To address this problem, there’s no better solution than a content audit. MORE: How to measure the impact of content.
And, unlike socialmedia channels, your association controls the app. Andy Crestodina, Orbit Media 101 ways to make and maintain friendships: real examples from life and listeners. Discuss synergies between socialmedia teams, digital marketing teams and org-wide employees in scaling the socialmedia efforts of a brand.
Most publications attract a handful of true fans — readers who devour every post, share content on socialmedia and open every newsletter. . But in the long run, understanding who doesn’t regularly read your content — and why — is far more valuable. Personalize your content . Understand your audience.
MORE: These 4 questions can help frame your association’s content production strategy. When it comes to content, there are four common KPIs that can help you determine where your organization shines, and where improvement is needed. Content should prompt membership growth . Content should drive socialmedia engagement.
Content curation should be an important part of your content creation strategy as it can save you time, improve engagement, establish you as a helpful source of information, and can even improve your SEO. See my post Curating Content Versus Stealing It to learn more. That’s the content you want to share.
By analyzing member data—such as past interactions, preferences, and behaviors—AI tools can offer tailored recommendations, content, and services to individual members. Enhancing Content Creation and Delivery AI can transform the way associations create and deliver content.
It’s essential to create useful content to keep your audience engaged with your brand, but that’s more complicated when the majority of the working world is at home because of the coronavirus. Tell a story with socialmedia. Socialmedia provides such a powerful way to engage with audiences.
Members are always looking for fresh content, and newsletters are a great place to provide it. Instead of a cookie-cutter approach to every newsletter, take time to make each one unique. This hits all three ‘content musts’ on the head: It’s valuable, easily scannable, and likely something you haven’t done before,” Walker says.
SocialMedia Groups : Platforms like Facebook or LinkedIn can work for informal communities, but they offer less control over branding and member data. Member Contributions : Decide whether members can start their own discussions, post content, or suggest new topics. These people are the backbone of your online space.
How do you create great content as a nonprofit communicator? Or, more specifically, what should you put on your website , in your emails or newsletter , and on socialmedia? You should put content in those places that’s “ PUT” — Personal, Useful, and Timely. Do more personal videos.
Prioritize socialmedia engagement. Provide “teaser content” to encourage increased engagement. Prioritize socialmedia engagement. When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging socialmedia to expand your outreach abilities.
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