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Here's a full look at the pros and cons of publishing a nonprofit newsletter versus a blogs to help you figure out the best content marketing strategy for your nonprofit.
Learn how to create high-quality text, image, video, and other content through hands-on time in class. Extra credit 8 email newsletter signup forms that convert—useful examples for associations and their industry partners. Crafting newsletters that people want to read. Earn one CAE credit for each live session you attend.
Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Snacks It’s time to amplify your content’s reach and turn it into a valued and respected business asset. Staff committee liaison. Yeah, me neither. Microlearning. More info/register.
Designing the Future of a Profession: A 5 Phase Approach to Reimagine Your Conference and Member Offerings Discover how ACUHO-I transformed their conference content, member value, and future outlook through a five-phase multiyear approach. Host: ASAE LGBTQ Association Executives and Supporters Tue 11/12 at 1 p.m. 1 CAE credit.
Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives.
The American Society for Nondestructive Testing received the Innovative ContentStrategy Award. With the establishment of its Content Department in 2022, ASNT redefined its engagement, embracing diverse formats to connect with its audience.
In this post, we’ll explore three strategies you can use to ensure you’re making the right moves for more meaningful member engagement. You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy.
This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?
After segmenting your audience, create tailored messages and content for each group. Explain the challenges faced, the strategies employed, and the dedication of your team or volunteers. Use Visual Content According to Getting Attention’s guide to digital marketing , 91% of individuals prefer visual content to written content.
As the internet continuously evolves and changes, organizations that regularly fine-tune, tweak and adapt their contentstrategies are more likely to stay ahead of the competition. If you keep your contentstrategy the same year after year, your organization might not suffer in any obvious ways. Set goals for improvement.
Ever wonder how some nonprofits seem to produce so much great content, even with a small staff? They aren’t miracle workers, but they have mastered one very special skill: It’s content repurposing. When this essential contentstrategy is done well, you hardly notice. You only see amazing results. with LESS work for you!
– The Delicate Balance: Intersection of Strategy and Governance – Roles and Responsibilities of the Association Board. Presenter: Randall Rollinson, President, LBL Strategies. Member Engagement: 15 Ways to Take Your Newsletter to the Next Level. Learn 15 ways to take your email newsletter to the next level.
That’s where digital content and other perks come in. Creating special content and unique benefits for your members is the most direct (and often easiest) way to start boosting engagement. We’ve outlined 6 of the most effective types of content, digital activities, and other perks to offer your members: eLearning Opportunities.
What are the best ways that your organization can step up its online strategy in order to acquire more members? Provide “teaser content” to encourage increased engagement. For example, your organizations can offer each other: Advertising space in emails or newsletters. Provide “teaser content” to encourage increased engagement.
Every content creator faces the same two dilemmas: When your audience is disengaged, how can you bring them back? The answer might seem obvious: Surprising, intriguing and genuinely helpful content will always be timeless. If you consistently produce high-quality content, audiences are much more likely to remain engaged.
Unfortunately, promotional content isn’t worth most people’s time unless they’re already highly motivated to buy. But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective.
What are the best ways that your organization can step up its online strategy in order to acquire more members? Provide “teaser content” to encourage increased engagement. For example, your organizations can offer each other: Advertising space in emails or newsletters. Provide “teaser content” to encourage increased engagement.
The insights from our survey offer a roadmap for aligning strategy, culture, and technology to stay resilient and agile in a rapidly changing environment. Segment and Tailor Content : Offer targeted content to different member segments, such as career-level newsletters or interest-specific resources, to boost engagement.
That’s why we’ve put together a refresher course on some of the greatest advantages of using technology as part of your nonprofit fundraising strategy. Multichannel marketing tools enable simple communication and campaign promotion via email, direct mail, content management, and social media. Understand the configuration process.
How does it fit into our strategy? By analyzing engagement data, AI can also recommend personalized content to members. Automate Content Creation AI tools can generate newsletters, blog posts, and social media updates, saving valuable time for marketing teams. What problem does it solve?
By analyzing member data—such as past interactions, preferences, and behaviors—AI tools can offer tailored recommendations, content, and services to individual members. Enhancing Content Creation and Delivery AI can transform the way associations create and deliver content. Positioning for Success in an Era of Disruption.
The internet has revolutionized the way we consume content. Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips. . As a result, people are becoming increasingly selective about the content they’re willing to pay for. .
Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Once you invest in some of these strategies, it’s important to track what works to engage with potential members. Will you send them additional content resources? Or offer them a discount on membership?
Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Still, it takes energy and strategy to curate content well. with each tool to create smarter email newsletters. What is content curation?
Greg Pollack at Association Analytics recommends three useful strategies to elevate your association’s impact in the new year. Operation Efficiency: Streamlining Processes for Associations Discover the key to success for associations in today’s fast-paced world by exploring strategies for optimizing operations and improving efficiency.
Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Sending a monthly customer newsletter with industry updates is different from an email campaign for an upcoming event, or even an onboarding campaign for new members or certification course. New Audience Segments.
Billhighway shares five strategies suggested by Carrie McIntyre of Navigate for helping chapters become proficient at sponsorship and exhibit sales —advice that applies to anyone in business development and sales. Sharon Rice and Jennifer Proctor at.org Community share strategies to lighten the load for the heavy lifters on your team.
WBT Systems describes nine virtual event strategies that minimize Zoom fatigue. A webinar is a content stream, he says. In another article for AMP, Ronn Levine spoke to Gina Joseph, vice president of strategy and partnerships for VentureBeat, about their annual GameBeat Summit in April. Event experience. Their approach?
In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. Consultant/founder wisdom. Dean West shares lessons from his 25 years of leading Association Laboratory. More info/register.
You devalue your community, content and conversations by not charging attendees an appropriate registration fee. Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. Maximizing Revenue through Smart Pricing Strategies. Can I get an amen?! Sponsorship redesign. Josh Spector ).
After months or years of publishing content regularly, your organization will accumulate a substantial archive. While this depth of content is incredibly valuable, not all posts are created equal. To address this problem, there’s no better solution than a content audit. MORE: How to measure the impact of content.
The best association member engagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! Here are 24 association member engagement strategies to explore for your organization, plus 6 tips for how to increase member engagement. The solution?
From creating processes for handling your association’s most valuable asset (your data) to delegating tasks to maintain an organized strategy, this guide covers it all. Gone are the days of sending out a single monthly newsletter round-up of your association’s activities and opportunities. Email Newsletter. Let’s dive in!
TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. Content marketing. Mariana Fernandes at Animalz shares her team’s favorite content marketing blogs, newsletters and podcasts. Association trends. Forget what you’ve learned about SEO.
Because online community and marketing automation provide member behavior data that allow us to hyper-segment and provide relevant, personalized content , instead of having to guess what members want to read based solely on their membership level or some other item, like demographics. Example 1: Newsletters. Did you know….
Take Charge of Your Content: Know What You Have and How to Improve It. 4 Steps to Leveraging Your Association’s Virtual Event Data Guide – steps you can take to better leverage your virtual event data and help inform your event strategies. We will continue to grow and enhance our course offerings and content. Recently,
They identify six common mobile engagement strategies and share tactics for implementing them. Nimble’s AI success kit includes four useful resources: two 30-minute webinar recordings about AI for associations , plus an introduction to AI for associations and a guide to developing an AI strategy. Membership app adoption.
Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful. So how can your association put this theory into practice?
Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. We look at the most-read articles from subscribers to our personalized twice-weekly newsletter. The artificial intelligence-powered newsletter from rasa.io The artificial intelligence-powered newsletter from rasa.io
Without communication, both internally and externally, there’s no content, no strategy. In fact, only 6 percent reported having a communications strategy. While e-newsletters and print magazines remain top communication vehicles, associations seem to be expanding their communication vehicles. you guessed it.
Starting with creating an effective member strategy all the way to building a remote learning culture, this week’s Friday Five offers association professionals the tools to run a successful association. Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending.
Four questions to help vet your content ideas. Amanda Milligan, Content Marketing Institute ). Would you like to subscribe to this newsletter? Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. How to Use Tiktok, Instagram and Facebook Insights: Propel Your ContentStrategy.
How do you create great content as a nonprofit communicator? Or, more specifically, what should you put on your website , in your emails or newsletter , and on social media? You should put content in those places that’s “ PUT” — Personal, Useful, and Timely. Do more personal videos.
That’s why having multiple member retention strategies in place is a must! In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Engage your members.
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