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Association Brain Food: 9.13.24

Reid All About it

I’m looking forward to hearing association success stories about automation, website redesign, data analytics, AI, content personalization, and more. James Young at Product Community shares ten revenue-generating product ideas. Peterson, Tenenbaum Law Group PLLC Are press releases still relevant? Product ideas.

LMS 270
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3 Ways Online Communities Help Software Companies Drive Revenue

Higher Logic

The business case for these buyers will show the potential increase in revenue from retention, upsell, and cross-sell opportunities. How does each one of these drive more revenue? This allows us to place dynamic content within the community that’s relevant and timely for the customer. By improving the customer relationship.

Software 159
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Association Brain Food: 6.7.24

Reid All About it

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. Google doesn’t look kindly on AI-infused content. You won’t stand out in your market or connect and build trust with your audience if you’re publishing mediocre AI-generated content. Annual conferences.

Chicago 264
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Building Personas: Defining Your Audience

Higher Logic

This helps organizations deliver more personalized experiences, content, and solutions that are tailored to meet the needs of specific segments of your audience. What is their yearly revenue? What content and search terms do they search for on your site? To serve your audience well, you have to know them. How much do they spend?

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2015 Association Management Trends and Important News from YM

YourMembership

As quoted in our press release, “this significant addition makes YourMembership the leading engagement platform for organizations, delivering upon their mission of helping associations, organizations, publishers and other companies succeed by improving personalized user interactions across the web, social and mobile channels.”.

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Association Brain Food Weekly: 6.8.18

Reid All About it

Email is the overlooked backbone of successful content marketing and SEO strategies. Content as Engagement: How to Make Your Website Insanely Relatable. Blog or press release? Learn how to choose the best content to connect deeply with any key stakeholders on your website. Marketing Land ). More info/register.

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How to Create a Job Board and Generate More Revenue

MemberClicks

Exclusive content and experiences are an important part of your organization’s offerings, as well as an effective way to generate non-dues revenue. They need to be approached like a business with a revenue model, marketing plan, goals and metrics for success, and the right tools.

Revenue 52