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In this new video , I explore how AI can support content creation, streamline analytics and improve audience engagement. By leveraging AI tools, associations can generate fresh content ideas, refine messaging and tailor outreach for different audiences.
Learn how to create high-quality text, image, video, and other content through hands-on time in class. Video marketing. VideoRequest describes how associations use videos to increase brand awareness, engage volunteers, promote events, and raise funds. Earn one CAE credit for each live session you attend. Good humans.
During the Association Academys Association Artificial Intelligence Certificate Course , youll have hands-on time in class to learn how to use AI tools to create high-quality text, image, video, and other content. How well does your membership strategy and marketing align with her assertion? Sponsored content. AIs impact.
of event marketers say that virtual engagement tools will play a big role in their event strategies for 2021. With user-generated videocontent, you can humanize your next event - whether it’s virtual, hybrid, or in-person - and create a valuable and unique experience that attendees won’t soon forget."
Did you know that (VR) training is becoming more of a mainstream strategy in the eLearning Industry? Join John Blackmon, CTO and Chief AI Officer of ELB Learning, and creator of CenarioVR and Lectora, for an honest look at data points and common myths — including needing a camera to get started or a headset to view VR content.
Impexium dives deep into proven strategies for membership renewals. The latest research report from Halmyre Strategies describes emerging challenges as a new generation enters the workforce : burnout, retention, customer demands, declining value of credentials, and changing roles. Content repurposing. Membership renewals.
Learn how to create high-quality text, image, video, and other content with hands-on time in class. Event content repurposing. Snapsight explains how to use AI tools to turn session content into resources that generate revenue and engagement. Students earn one CAE credit for each live class they attend. From all of us!
Mobile engagement strategy. Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Content marketing. Content marketing. Content marketing. Coincidence? Committee management.
Nimbles AI success kit includes four useful resources: two 30-minute webinar recordings about AI for associations , plus an introduction to AI for associations and a guide to developing an AI strategy. Snacks How to reconceive your association’s magazine as a strategic content asset. Member service. More info/register.
Note: Per ASAE , any continuing professional education offered by any professional entity may be accepted toward the [CAE] professional development requirement as long as it is directly related to either association or nonprofit management as defined by the CAE exam content outline. More info/register. Host: re:Members Tue 3/4 at 12 p.m.
They suggest emphasizing year-round content, networking, and experiences that level out the peaks and valleys of engagementand they provide a sample engagement plan to get you started. Yikes, look at that alarming data point for associations on page 17. Online community. GrowthZone explains how to drive members to your community platform.
This course describes immediate steps and long-term strategies that will help your association attract more website traffic by improving your ranking with Google, Bing, and other search engines. They provide helpful tips for creating a 12-month training strategy so each volunteer receives the right amount of learning at their moment of need.
Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Snacks It’s time to amplify your content’s reach and turn it into a valued and respected business asset. Staff committee liaison. Yeah, me neither. Microlearning. More info/register.
Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. It covers strategy, tactics, technology, AI and more in a post, not a download. Association content. Contentstrategy.
Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). Host: UST Education Speaker: Bill Conforti, SVP of Strategy and Solutions, Association Analytics Wed 11/13 at 12 p.m. – Tue 11/12 at 11 a.m.
The American Society for Nondestructive Testing received the Innovative ContentStrategy Award. With the establishment of its Content Department in 2022, ASNT redefined its engagement, embracing diverse formats to connect with its audience.
You’ll want to keep doing some marketing and promotions around your on-demand content to generate interest. Just remember, it will be easiest to slice up the content if your subject matter expert presents the content with the idea of micro-presentations in mind! This might be an obvious one, but not everyone does this!
After segmenting your audience, create tailored messages and content for each group. Explain the challenges faced, the strategies employed, and the dedication of your team or volunteers. Use Visual Content According to Getting Attention’s guide to digital marketing , 91% of individuals prefer visual content to written content.
The insights from our survey offer a roadmap for aligning strategy, culture, and technology to stay resilient and agile in a rapidly changing environment. Segment and Tailor Content : Offer targeted content to different member segments, such as career-level newsletters or interest-specific resources, to boost engagement.
This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. All Video Is Not Created Equal: How to Inspire Your Community to Action with VideoContent That Inspires. Association and nonprofit leaders should be using video to inspire real change and advance your missions.
The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy? Email campaigns.
This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?
This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Polished, Not Perfect: How to Make Authentic User-Generated VideoContent from Your Community Even More Powerful. Turning the content you collect from your community into compelling video stories can feel daunting.
I’m looking forward to hearing association success stories about automation, website redesign, data analytics, AI, content personalization, and more. He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Product ideas. Professional development.
Creating visual content. Some quick hits before we get to next week’s free webinars: How event planners can use content marketing to raise awareness and drive attendance. Video Storytelling for Your Business. How can I get the most value out of my video storyteller? How long should my video be? Tue 1/9 at 11 a.m.
By now you’ve probably heard that short-form video on social media is an important tool for reaching new and younger audiences. The results: evaluating the success of our social media video experiment We ran this experiment from September 26 to December 9, 2022, and collected analytics to evaluate its success on December 12, 2022.
As some associations canceled in-person conferences and made the switch to virtual, two association teams found themselves owning different elements of the experience—the meetings team handled the content while the education team managed the platform. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media.
They identify six common mobile engagement strategies and share tactics for implementing them. Nimble’s AI success kit includes four useful resources: two 30-minute webinar recordings about AI for associations , plus an introduction to AI for associations and a guide to developing an AI strategy. Membership app adoption. to 1:30 p.m.
WBT Systems explains how these boxes enhance the online course experience and provides ideas for box content and logistics. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Hear about the strategies and tools modern associations are using to supercharge member engagement.
Produce welcome videos and introductory courses that acquaint new employees and volunteers with your organizations mission, values, history, and programs. Bonus tip: Since your staff and volunteers have differing learning preferences, offer a variety of content types and formats to engage them.
In this video , I discuss the strategic benefits of incorporating local news outreach into your communications plan. With national outlets more difficult to earn placements in than ever, local media provides diverse content opportunities where your association’s news can shine.
By identifying and strengthening key areas like strategy, culture, technology, data, and member engagement, associations can create a resilient framework to navigate disruption and achieve sustained success. Strategy: Is Your Association Future-Focused? Strategy: Is Your Association Future-Focused? Are we agile and adaptable?
Drawing on insights from our recent.orgSource Digital Trends Survey , well explore how associations can move beyond resilience to embrace growth by focusing on five key pillars: strategy, culture, technology, data, and member engagement. Regularly update your strategy to reflect new trends and maintain relevance.
Billhighway shares five strategies suggested by Carrie McIntyre of Navigate for helping chapters become proficient at sponsorship and exhibit sales —advice that applies to anyone in business development and sales. Sharon Rice and Jennifer Proctor at.org Community share strategies to lighten the load for the heavy lifters on your team.
They share ten strategies for motivating members to volunteer and mentally show up for meetings. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Chapters will be relevant in 2021, however most of our strategies and plans from the past decade won’t. Sponsorships.
Check out the National Speakers Association’s (NSA) virtual conference , but first, read Thom Singer’s post about the new format and watch his video describing what NSA had done to serve its members during the pandemic, such as town halls, webinars, and Fresh Talk Fridays. Joe Post, Vice President Strategy, Adage Technologies.
TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. She shares comments from a video of ‘90s high school kids hanging out. The video is captioned, “Phones? Content marketing. Association trends. This one’s a gut punch. Engagement scoring.
At Managing Editor , they provide advice for creating culturally inclusive marketing because… “Empty words won’t fix racial injustice, and as content producers, we need to refuse to be accomplices who write pretty but meaningless words in times of crisis to help companies gloss over their realities of racial disparities at their companies.”.
Fun infographics can be sprinkled throughout the report and repurposed as content elsewhere to draw interest back to the research. Embed videos - well, I’m not sure you can embed videos in a PDF, but you can make it look like you’ve embedded videos in the report by linking a thumbnail image to a video.
To elevate your LMS and learning program with a small staff, you need to embrace the right LMS strategies. When you leverage an effective LMS strategy in how you implement your software, you can streamline course delivery, enhance learner engagement, and ensure compliance with professional development requirements.
Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media.
MemberSuite shares nine strategies for preventing volunteer burnout so you can keep your leaders in office and your pipeline full. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Creating your Content Stream—from Marketing to Sales to Programs. Volunteer fatigue.
Pandemic engagement strategies. MemberSuite identifies five strategies for engaging members during this next phase of the pandemic crisis : content, education, community, volunteering and causes. 5 virtual conference pricing strategies. Presenters: Amanda Simons, Principal, Honeycomb Strategies. MeetingsNet ).
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