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Learn how to create high-quality text, image, video, and other content through hands-on time in class. Let’s talk about how 4 Ds—Delete, Define, Develop, and Deliver—can reposition your career, your team, and your organization to thrive, as we say goodbye to 2024 and get ready to lead the last year of the first quarter of the 21st century.
They suggest emphasizing year-round content, networking, and experiences that level out the peaks and valleys of engagementand they provide a sample engagement plan to get you started. Explore the power of authenticity in leadership, and how self-awareness and values-based actions build trust and foster stronger team connections.
Brain Food readers can earn up to 10 CAE credits by attending Association Academys popular Association Member Growth Certificate Course.Over 1,000 association exec alums have already learned how to conduct research, develop relevant benefits, establish member content gates, improve recruitment and retention campaigns, and grow membership.
Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. Association content. suggests associations adopt a business-minded approach to content. Content strategy. Member surveys.
Speaker: Amanda Davis, Chief Experience Officer and Liam O'Malley, VP of Association Solutions
Is your organization or association leaning into the always-evolving eLearning environment to ensure you have the tools and content to remain relevant through all this change? Any of these steps could cause analysis paralysis for your team. Does that mean your current LMS strategy is in need of a refresh? And even more!
Snacks How to reconceive your association’s magazine as a strategic content asset. Hilary Marsh, Content Company Data privacy and compliance: what every association should know in 2025, especially with new AI-related regulations adding another layer of complexity. Sara Spalt, Cimatri 20 much-needed tips for making panels work.
Note: Per ASAE , any continuing professional education offered by any professional entity may be accepted toward the [CAE] professional development requirement as long as it is directly related to either association or nonprofit management as defined by the CAE exam content outline. Im happy to feature it as long as its not product-centric.
Fíonta explains why your association’s accounting/finance team must be involved in your AMS project from the start and stay involved through the launch. Hear experiences and insights that will help shape the future of your association marketing team. AMS selection. Attendee value. Association finances. Certification requirements.
During the Association Academys Association Artificial Intelligence Certificate Course , youll have hands-on time in class to learn how to use AI tools to create high-quality text, image, video, and other content. Sponsored content. Lead Marvels helps you make a case for a new revenue stream at your associationsponsored content.
Speaker: Stephen Baer - Chief Creative Officer, The Game Agency (a division of ELB Learning)
Whether you are looking to improve the content you have already created or are interested in trying new strategies, Stephen Baer, Chief Creative Officer at The Game Agency, will share the secret sauce to make your training interactive, effective, and FUN.
Learn how to create high-quality text, image, video, and other content with hands-on time in class. Event content repurposing. Snapsight explains how to use AI tools to turn session content into resources that generate revenue and engagement. Students earn one CAE credit for each live class they attend. How did AI learn them?
Content marketing. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. You need content that puts empathy first—the kind of content that builds a long-term relationship with your market. Content marketing. Hmm, that’s what my industry partner clients do.
Sales operations refers to the unit, role, activities and processes within a sales organization that support, enable, and drive front line sales teams to sell better, faster, and more efficiently. Sales Ops: Table of Contents. Evaluation of Sales Team Training Needs. Content Sharing and Management. Automation.
This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?
Conference and education teams. As some associations canceled in-person conferences and made the switch to virtual, two association teams found themselves owning different elements of the experience—the meetings team handled the content while the education team managed the platform. To organize your content?
The focus on generating creative content is primarily because teams are learning to harness the new AI enhancements within those applications, Reed said. Our interest in AI is not just to solve for efficiencies in creative content but also to allow us to improve attendee experience with more personalization.
Content relevance: Providing high-quality and engaging learning materials. Assessing organizational needs and goals Understanding the needs of your stakeholderssuch as your educational leaders, training managers, IT teams, and end-usersis crucial for LMS success. Designing interactive content makes learning more engaging and effective.
The Rise of Generative AI in Content and Engagement 2024 Trend : Our survey revealed that generative AI has quickly become an essential tool for associations, enabling them to personalize interactions, streamline content production, and enhance engagement. This helps ensure staff are ready to leverage AI effectively.
After segmenting your audience, create tailored messages and content for each group. Explain the challenges faced, the strategies employed, and the dedication of your team or volunteers. Use Visual Content According to Getting Attention’s guide to digital marketing , 91% of individuals prefer visual content to written content.
Liz Willits , Content Phenom How to raise readers, in 35 steps. The Keys to Marketing Across Generations in 2025 Discover how tech adoption timing influences everything from trust to buying cycles, and learn about the different ways generations approach content consumption and purchasing decisions. 1 CAE credit. More info/register.
Snacks It’s time to amplify your content’s reach and turn it into a valued and respected business asset. Find out by completing the CAOS Content Operations and Strategy Maturity Assessment. Learn to create targeted personas in ChatGPT for personalized content and interactions. But is your organization up to the challenge?
I’m looking forward to hearing association success stories about automation, website redesign, data analytics, AI, content personalization, and more. EventMobi explains how to use a year-round community and content hub to keep attendees connected with each other and your association. Product ideas. When will you hear from them again?
To power your operations, you need to recruit and retain a strong team of staff and volunteers. These courses can be self-paced so that team members can complete them at their preferred learning speed. Use discussion boards and forums on your LMS to encourage team members to interact and reflect on what theyre learning.
Managing remote teams. WBT Systems suggests associations offer training in these seven skills for managing remote teams. How do we make sure work still gets done in our own teams and keep morale high? Join us as we discuss your 2021 DEI goals and how to create an accountability plan to help keep you and your teams on track.
By analyzing member data—such as past interactions, preferences, and behaviors—AI tools can offer tailored recommendations, content, and services to individual members. By offloading routine tasks to AI, associations can boost productivity and allow their teams to focus on higher-value projects that drive organizational growth.
A strong, collaborative culture fosters innovation, embraces change, and equips teams to work together effectively. Are team members encouraged to develop their digital skills and stay ahead of industry trends? Are we leveraging modern tools and AI-powered communication channels to deliver relevant content?
A webinar is a content stream, he says. Mitchell, Senior Director, Head of Content, BOLD LLC. Why Content is Taking a Backseat to Connection. Since Bill Gates said, “Content is king,” millions of people and organizations alike sought to produce as much content as humanly possible. Event experience. 1 CMP credit.
Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Content Forum Weekly Community Chat. Host: Content Forum.
Empowering your team with a clear understanding of the “why” behind decisions fosters alignment and innovation. Upskilling your team ensures they are equipped to navigate the evolving digital landscape. Encourage Cross-Functional Collaboration: Break down silos to foster collaboration across teams.
Take Charge of Your Content: Know What You Have and How to Improve It. 2022 was a year of significant internal investment with 22 new hires and 10 promotions ranging from our implementation and customer success organizations to our sales and marketing teams. We will continue to grow and enhance our course offerings and content. Recently,
You (or your marketing team) are probably using it to track traffic on your organization’s website. Visualize behavioral f lows, common paths, click through rates, and content sales by any number of dimensions . These continents had the lowest session time though and were certainly not engaging with the content. .
The whitepaper includes: An association content curation maturity model. An interview with Carrie Hane and Dina Lewis, CAE, who co-authored the recent ASAE Foundation content strategy report, Association Content Strategies for a Changing World , with Hilary. A case study with the Institute of Food Technologists.
By analyzing engagement data, AI can also recommend personalized content to members. Automate Content Creation AI tools can generate newsletters, blog posts, and social media updates, saving valuable time for marketing teams. This ensures that communications are relevant and valuable to each audience segment.
If data is saved on a team member’s personal drive, or worse, doesn’t exist at all, your association’s data is not going to be accessible when you need it. You might use inconsistent content or course tagging, or team members might use a variety of names for one type of offering. Sound familiar?
You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy. Looking at their internal dashboard they could see that those individuals weren’t engaging with the association due to a lack of available content.
Content strategy. Tim Stoddart at Copyblogger shares five strategies for creating cornerstone (or pillar) content that readers and Google will love. Your AMS should be the utility player on your membership team. Solve together with other association teams. Membership. Free speech. Explore generative AI tools. CAE credit.
Does your team feel comfortable with the quality of the data? As with the first two focus buckets, you’ll want to reach out to a variety of teams to uncover not only what you didn’t know about your data, but also whether there are any gaps. Once you have that settled, your team can focus on how you’ll get it done.
Personalized content customized to their interests!]. ?? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? You’re on the same team. Nearly half say members have too many competing options for content, and only 1 in 4 (28%) feel their communications are well integrated.
At Managing Editor , they provide advice for creating culturally inclusive marketing because… “Empty words won’t fix racial injustice, and as content producers, we need to refuse to be accomplices who write pretty but meaningless words in times of crisis to help companies gloss over their realities of racial disparities at their companies.”.
Topics include: virtual events; converting an in-person event to online; engagement in a virtual event setting; business model changes; repurposing content; decline in membership, engagement, or attendance; how to remain relevant; and staffing shifts to meet the changing needs of the organization. . – Ask the Association Veteran Anything.
Their contents could reshape how we understand the ancient world. | exam preparations, eligibility, exam content outline, study strategies, practice questions, tips and advice, etc.) Hear best practices for targeting media outlets, creating consumable content, and leveraging various platforms to spread your message.
The G2 Grid Report represents the voice of real software users and G2 has an entire team dedicated to moderating and ensuring the accuracy of reviews. We use the portal to engage individuals in between in-person events, allow them to share content and resources, ask questions and promote blended learning.
Polished, Not Perfect: How to Make Authentic User-Generated Video Content from Your Community Even More Powerful. Turning the content you collect from your community into compelling video stories can feel daunting. But polishing user-generated content into authentic video stories is easier than you think. Tue 6/22 at 2 p.m.
Jessica Joseph describes how, in two weeks, her team at the National Kidney Foundation turned their annual conference into a virtual conference. Learn about preparation tips for technical execution including audio and lighting recommendations, easy engagement activities, communicating to attendees, and content development best practices.
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