article thumbnail

Writing a Press Release for Associations

GrowthZone

The purpose of a press release is to get attention, make news, and generate publicity. It’s cost-effective marketing (free) and they can be used to create brand awareness for your association. The Basics of Crafting a Press Release: Make it newsworthy; it’s not an ad, it’s a news article. Stick to one topic.

article thumbnail

5 Ways to Find Low-Cost Association Conference Speakers

GrowthZone

press releases, logos on your site, social media promotion, email marketing, etc.). The post 5 Ways to Find Low-Cost Association Conference Speakers appeared first on GrowthZone. Consider what incentives can you offer to encourage them to speak pro-bono (e.g., Source: Miranda Brookins, Demand Media.

Cost 114
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How (and why) to Write an Association Press Release

GrowthZone

The purpose of a press release is to get attention, make news, and generate publicity. It’s cost effective marketing (free) and they can be used to create brand awareness for your association. The Basics of Crafting a Press Release: Make it newsworthy; it’s not an ad, it’s a news article. Stick to one topic.

article thumbnail

Association Marketing: 4 Ways to Promote Your Professional Association Wins

Virtual

These reports, issued with a frequency appropriate for your association, allowing you to: identify cost benefits such as how many individuals attended discounted educational programs, the number of free briefings received, etc. 3. Take advantage of press releases. Increasingly, people are getting their news online.

article thumbnail

Nonprofits That Stray Off Course

Reid All About it

” I knew a percentage of my donation went to overhead and administrative costs, but I didn’t think it’d go to unnecessary lawsuits. A press release from the American Beverage Institute (ABI) , admittedly a biased onlooker, provides some ugly numbers – a decline in revenue and spending on community programs, while salaries increased.

Course 150
article thumbnail

Five Habits of Effective Business Writers

Higher Logic

This advice applies whether you’re writing reports, blog posts, or press releases – anything that requires planning and reviews from others. Imagine that each word costs you $10. Do these things – and do them consistently – and the quality of your writing projects will increase, even as you produce them more time-efficiently.

Review 168
article thumbnail

Press Release 101: Why You Need a Good ‘Nut Graph’

Nonprofit Marketing Guide

Your nonprofit faces long odds whenever it sends a press release to a reporter or editor. Even under the best of circumstances, your release is competing with dozens of other releases and story ideas to earn that journalist’s attention.