Higher Logic

MARCH 8, 2018

Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types. Audience segmentation is the key.

Texas 214

Texas Florida Newsletter Email Marketing 214

Associations Now

JANUARY 31, 2017

If you’re willing to accept a little extra work on the front end, you can save lots of money when it comes to sending email. Of course, sending emails isn’t the only headache that comes with email marketing. The post Email Marketing Trends: What’s Hot in 2017 appeared first on Associations Now.

Email Marketing 40

Email Marketing Marketing Tools Newsletter 40

Associations Now

FEBRUARY 16, 2016

While email marketing is the bread and butter of most association marketing offerings, it often isn’t pushed to the full extent of its capabilities. A few months ago, I took a good, hard look at the state of email marketing from a design perspective, and I used some tough language in the headline to get the point across.

Email Marketing 40

Email Marketing Marketing Newsletter Course 40

Associations Now

JULY 3, 2013

Then it might be time to revisit your email marketing strategy. Don’t let your emails end up in the spam folder. When it comes to email marketing, the most important thing is the content of your email. The post Social Media Roundup: Email Marketing 101 appeared first on Associations Now.'

Email Marketing 40

Email Marketing Social Media Marketing Maine 40

Reid All About it

JANUARY 26, 2024

Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what email marketers and their IT colleagues need to do. If it intrigues you, check it out—12 CAE credits too. .

Survey 259

Survey Project Strategy Education 259

Blue Sky eLearn

FEBRUARY 4, 2020

Integrating this tool with your AMS allows for easy recording of course completion in your most comprehensive database. This ensures no credentials are lost (while also allowing you to recommend courses to members accordingly). Email marketing software. Social media platforms. Delegate tasks across leadership.

Organization 270

Organization LMS Software Social Media 270

Higher Logic

JUNE 26, 2020

Professionals Australia used Communications, a sophisticated email marketing automation solution , to look comprehensively at their audience’s behavior and set up automated, responsive email workflows based on that data. We use automated campaigns to do this, helping us enhance the value of their membership.”.

Recruiting 156

Recruiting Recruitment Email Marketing Communications 156

Higher Logic

AUGUST 30, 2018

In the search for new and innovative ways to increase reach or get in front of more people, many marketers are missing one of the most important factors – email deliverability. For years, organizations have focused on sheer list size – more names in the database means more chances to be seen, of course!

Tips 185

Tips Email Marketing How To Marketing 185

Higher Logic

JUNE 4, 2019

Offer resource links to other courses and content within the webinar platform and on the webinar registration page. Send a survey afterward and include a question asking if they’d like to receive more information on additional courses and content related to the webinar topic – then follow up promptly and send that information their way.

Learning Management System 214

Learning Management System Content Course Discount 214

Freestone

FEBRUARY 21, 2024

The scope of your marketing plan varies depending on its purpose or the type of organization it’s for. You could create a marketing plan for the following examples: New product launch. C reate a marketing plan to promote a new learning course, an upcoming webinar, or in-person learning event. Time-based.

Marketing 75

Marketing LMS Social Media Course 75

Blue Sky eLearn

MARCH 21, 2018

Social Media Marketing – whatever sites you are using for social media should be working to get more people registered for your events! Email Marketing – still one of the best ways to reach your audience, especially if you are using automation tools to share only what is the most relevant to them – like the webinar content!

How To 179

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Reid All About it

AUGUST 16, 2024

CPC vs EPC While the definitions of “compliance” and “preference” are pretty clear cut, the email marketing world has often interchanged these terms in efforts to build member engagement and improve campaign performance. The goal of an EPC (Email Preference Center) is rooted in maintaining compliance and adhering to CANSPAM laws.

America 259

America Content Social Media Strategy 259

WBT Systems

JUNE 26, 2017

If your association builds an industry-wide marketing campaign around the challenge, you’ll attract the attention of professionals beyond your membership. They’ll have the opportunity to see what it’s like to be an active member of your community—and you’ll have the opportunity to add them to your email marketing list.

Member Engagement 161

Member Engagement LMS Discount Education 161

.orgSource

NOVEMBER 11, 2024

From using basic digital tools like email marketing platforms and CRM systems to understanding how AI and data analytics work, your team needs to be proficient in the technologies that power your association. This can include formal training programs, online courses, workshops, or mentoring from external experts.

Tools 88

Tools Technology Team Innovation 88

Higher Logic

JUNE 5, 2018

It can do more for you than you can do on your own, giving you a heightened ability to run targeted marketing campaigns. Here are a few benefits of marketing automation software – benefits you didn’t have before with just email marketing or analytics software: You can automate repetitive tasks and manual processes.

Marketing 159

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Nimble AMS

DECEMBER 11, 2022

A crash course in Gen Z for associations. When you make things mobile, you’ll additionally help members get the information they need about upcoming events and make it simple to register for a webinar or e-learning course. Personalization is key to elevating the member experience. You can customize the member experience with your AMS.

Recruiting 134

Recruiting Recruitment Social Media Member Experience 134

Freestone

MARCH 4, 2024

Consider leveraging a newsletter which highlights upcoming continuing education courses, exciting events, and special learning opportunities to show off your program. Further enhance the learning experience and drive learner retention by ensuring course registration and event signups are easy. Sponsor acquisition.

Strategy 52

Strategy Marketing How To LMS 52

.orgSource

SEPTEMBER 10, 2024

Email marketing platforms, social media channels, and mobile apps deliver timely and relevant information. Of course, we want to give members the resources they need for success. Strengthen Communications Communication is the protein that keeps networks growing and strong. But those offerings must advance a greater goal.

Technology 88

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Reid All About it

AUGUST 9, 2024

CPC vs EPC While the definitions of “compliance” and “preference” are pretty clear cut, the email marketing world has often interchanged these terms in efforts to build member engagement and improve campaign performance. The goal of an EPC (Email Preference Center) is rooted in maintaining compliance and adhering to CANSPAM laws.

Cleveland 265

Cleveland LMS Content Press Release 265

Higher Logic

MAY 8, 2019

If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) Giving your members the opportunity to select the kind of information they want to receive from your association will mean more opens for your emails. The same is true of email marketing communications.

Tips 166

Tips Email Marketing Newsletter Communications 166

Membersuite

FEBRUARY 17, 2022

Host webinars, live and on-demand online courses, on-demand recordings, and virtual and in-person conferences and other educational events. The pass provides access to a collection of courses, programs, and recordings, or a specific number of credits. Market Need #2: Improve Their Company’s Operations and Market Reputation/Share.

Revenue 135

Revenue Certificate eBook Education 135

Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. . – 1 CAE credit.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. . – 1 CAE credit.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

WBT Systems

AUGUST 29, 2017

No matter how hard you sell your online course or educational program, your prospect’s purchasing decision is most influenced by what others tell them or what they see others do—that’s the power of social proof. How can your association glom onto the social mojo of influencers in your industry when promoting your online courses?

Marketing 192

Marketing How To Course Discount 192

Reid All About it

JANUARY 7, 2022

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Quick hits.

North Carolina 195

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WBT Systems

JULY 25, 2017

They’re relatively aware of educational technology—60% have used the internet for some type of personal learning but only 23% have taken an online course. Their interest in learning is low, especially online learning— only 1% of them are aware of online educational resources and only 6% have taken an online course. Lack of time.

LMS 218

LMS Mooc Course Education 218

Higher Logic

SEPTEMBER 20, 2017

That data becomes even more powerful when combined with data from other systems, like an AMS/CRM, email marketing, marketing automation platform or Google Analytics. Budget is a major consideration, of course, and you’ll want to plan accurately. The longer a project takes to show value, the more risk increases.

How To 197

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Higher Logic

OCTOBER 24, 2018

I’m not here to tell you exactly what the best email design is (that’s pretty subjective anyway), but I am here to strengthen your knowledge of the basics with critical tips and inspiration based on my experience as an email marketer in the association and B2B demand generation world.

Tips 89

Tips Email Marketing Newsletter Content 89

Associations Now

JANUARY 21, 2019

Now it’s email marketing’s turn to go through the M&A wringer. This is thanks, in large part, to Campaign Monitor, which isn’t the biggest household name in the email marketing space (that honor goes to podcast-famous MailChimp) but has made itself hard to ignore due to a series of acquisitions within the past year.

Email Marketing 93

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Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Tue 5/25 at 11 a.m. – More info/register. Host: Firespring.

San Jose 369

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Disciple Media

NOVEMBER 14, 2023

In the quest for the perfect online course platform, creators often find themselves at a crossroads, choosing between Kajabi and Thinkific. Both platforms offer a host of features designed to make online course creation and distribution as seamless as possible. What is an online course platform?

Course 36

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Association Success

NOVEMBER 17, 2020

Craft an engaging email newsletter. Email marketing is one of the most engaging forms of content your association can publish. The event combined influencer marketing, video games and downright fun to raise awareness about MDA’s mission and impact. Here are four popular options for starting your ungated content journey.

Content 148

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Disciple Media

DECEMBER 6, 2023

Mighty Networks: A comprehensive review Mighty Networks has been a frontrunner in the community platform space, offering a combination of community building, course creation, and membership management tools. Pros: Superior course creation tools: Kajabi stands out for its diverse and flexible options for creating online courses.

Course 36

Course Tools Education Content 36

Higher Logic

OCTOBER 4, 2018

Google Sheets and Google Docs are helpful for when you need to collaborate in real time, because various people can all work on a single document at the same time (with permission, of course). For sending amazing emails: Mail Tester : Want to know where your emails land on the spam scale? Use Mail Tester to get a spam score.

Tools 233

Tools Marketing Social Media Software 233

GrowthZone

OCTOBER 30, 2017

Of course, there is an abundance of professional speakers available at a wide range of prices. press releases, logos on your site, social media promotion, email marketing, etc.). SEE ALSO: A Critical Marketing Tool for Association Conferences. Source: Miranda Brookins, Demand Media.

Cost 114

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GrowthZone

APRIL 23, 2020

Ubersuggest : Free plan for Neil Patel’s Ubersuggest, to generate keywords for content marketing strategy and production. SALES AND MARKETING. Benchmark : Free trial of email marketing solution. Hatchbuck : Free trial of the company’s all-in-one sales and marketing platform. Email support@wistia.com.

Resources 158

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WBT Systems

JULY 24, 2018

Online education’s role in membership marketing. Let’s not forget that online courses provide an opportunity for members to develop relationships with fellow students. Email marketing. We’ve talked before about the power of social proof in marketing your online learning programs.

Survey 150

Survey Marketing Certificate Education 150