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As an association leader yourself, you already know that this value often revolves around the experiences you offer, the people members will meet, and the abundance of opportunities you provide. These engagement methods aren’t just used to recruit new members, but are also essential elements needed to actively retain those members.
but it of course also sparked some fascinating discussions and knowledge sharing. In Friday’s general session, Amanda Kaiser of Kaiser Insights LLC shared her experience in getting inside the minds of members for better recruitment and engagement. So, where’s the balance?
Typically, these experts conduct memberresearch, develop innovative strategies backed by data insights, and help associations effectively communicate their value. Engagement opportunities should be tailored to the members place in this lifecycle, whether they are: New members: These are first-time, newly recruitedmembers.
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