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Association Brain Food: 6.21.24

Reid All About it

Membership course. Association Brain Food readers can earn up to 10 CAE credits from Chris Gloede’s popular 10-week Association Academy Member Growth Certificate Course —only $499 with Brain Food promo code ACADEMY (a $50 discount). See the full course syllabus for more details. 1 CAE credit. Fri 6/21 at 1 p.m.

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Association Brain Food: 10.4.24

Reid All About it

The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. This live course from Association Academy meets on five Thursdays, 1-2pm ET starting October 17. Content strategy. Association AI. Call-to-action (CTA). Workplace challenges. More info/register.

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Why Just One Kind of Member Research Isn’t Enough

Associations Now

That’s where in-depth qualitative research came in, and CFMA turned to Amanda Kaiser, chief path finder at Kaiser Insights LLC, who specializes in interview-based member research. “That one-to-three-year member, that member’s probably fairly new to construction.

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Flipping The Script On Rebranding: How An Association Told It’ Story

Association Success

How is your association consistently aligning its strategic plan and business strategy with its brand? In the association space, we often think that advocacy means fundraising for the organization and lobbying to members of Congress on behalf of the organization’s and members’ mission. Brand Identity.

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Association Brain Food Weekly: 7.9.21

Reid All About it

Of course, but canned do just fine in a pinch. Fri 7/9 at 12 p.m.* – Strategy First, Software Next. To explore this question, we are kicking off a three-part series—the first will be “Strategy First, Software Next.” Improve Your Email Engagement with a Conversational Email Strategy. Fri 7/9 at 1 p.m.

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Strengthening Member Engagement: Tips From an HR Consultant

Fonteva

Whether more engaging alternatives are popping up or you’ve simply run out of fresh ideas, it’s worth it to explore how you can strengthen your association member engagement strategy. The same best practices used to engage staff internally can and should teach you a thing or two about boosting external engagement with your members.

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Focus on Members Who Love You the Most

Associations Now

but it of course also sparked some fascinating discussions and knowledge sharing. In Friday’s general session, Amanda Kaiser of Kaiser Insights LLC shared her experience in getting inside the minds of members for better recruitment and engagement. On the appropriate strategy between these ends, there is plenty of room for debate.