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The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. This live course from Association Academy meets on five Thursdays, 1-2pm ET starting October 17. Crafting newsletters that people want to read. Association AI. The challenge? More info/register.
New players in the online learning market are bringing fresh ideas to online course development and marketing. They’re making millions of dollars in revenue, so they’re doing something right, for example, knowing how to validate an online course idea. If your online course doesn’t meet a market need, it won’t succeed.
Earlier today, we presented a new webinar on the big socialmedia trends that are most important for nonprofit communicators to see and embrace. Across all socialmedia (not just nonprofits), the most engaging type of content is short-form video. ” There are exceptions, of course. Here are those five trends.
Integrating this tool with your AMS allows for easy recording of course completion in your most comprehensive database. This ensures no credentials are lost (while also allowing you to recommend courses to members accordingly). Socialmedia platforms. SocialMedia Networks. Email Newsletter.
We started with our socialmedia tips page ,and now want to let you know the email newsletter tips page is up. As with socialmedia, you can select from 3 tabs: Start Here. The email newsletter page allows you to sign up for our popular 15 Days to More Engaging, Inspiring E-Newsletters email course.
Planning and effective execution of marketing concepts for services, such as online courses, requires a different approach to be successful. Online marketing and socialmedia definitely has its place in the marketing world, and is in fact the “go-to” strategy for most businesses today. Tips for Marketing to Association Members.
Although she doesn’t have a community manager title any more, Alexandra’s career began in community management - and she’s taken those lessons with her.She’s also part of the We Support NYC team, who curates a weekly community management and support newsletter (one of our favorites!). AD: A lot of ideas come from the community.
Some companies offer turn-key online courses that you could buy or revenue share so you have something to offer initially. A course or a workshop? Use the same terminology across the board – in your LMS, on your website, on socialmedia, and in the marketing messages. Start your own newsletter! Stick to them!
Attend live webinars and workshops (including the ones listed below), watch recorded webinars, enroll in exclusive online courses and access our entire library with templates, worksheets, e-books and more, and join our Private Facebook Group all with one purchase. May 13: Future-Proof Your SocialMedia Strategy with Kivi Leroux Miller.
Online engagement tools open up a new world of advertising space and give you a new way to attract sponsors with compelling and diverse offers around events, community ad space, and member newsletters and mailings. Objection 2: SocialMedia. Example: “It would be much easier to create a socialmedia group.
Members are always looking for fresh content, and newsletters are a great place to provide it. Instead of a cookie-cutter approach to every newsletter, take time to make each one unique. Walker suggests highlighting socialmedia accounts to follow, industry blogs, apps, or books. says Callie Walker of MemberClicks.
You may have noticed some strange code on the end of links you click in emails or from socialmedia. things like utm_source=newsletter&utm_medium=email. The same is true for the links you share on socialmedia. You might also use “social” and “ads.” Questions or Insights?
Gain an edge on professional development competitors by adding mentoring to your online courses and cohort programs as a free or premium service. Americans no longer trust traditional institutions, like the media, higher ed and government, because they’ve veered away from their original purpose. Education + mentoring. Decline of trust.
Prioritize socialmedia engagement. Prioritize socialmedia engagement. When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging socialmedia to expand your outreach abilities. The most popular socialmedia platforms include: Twitter.
February 9th, 2012 | Posted in Member Engagement + Retention , SocialMedia and Business Trends. com we have a monthly e-newsletter, and we also maintain a private members-only group on Facebook, in addition to our main Facebook page. Highlight the most active members in your e-newsletters or socialmedia posts.
Recorded sessions can become part of a digital badge or online course curriculum. Or, include them in a course syllabus as supplementary resources. Send a post-conference newsletter to attendees. Send them a newsletter with: Links to session handouts, slides, and recordings. Highlight conference content. Share stories.
Prioritize socialmedia engagement. Prioritize socialmedia engagement. When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging socialmedia to expand your outreach abilities. The most popular socialmedia platforms include: Twitter.
Top of funnel outreach includes channels like socialmedia, newsletters, and blogs that are designed to establish credibility. Other methods of expanding your visibility include socialmedia campaigns, events, career fairs, and using search engine optimization (SEO) to attract people to your website.
For example: AI-powered systems can suggest relevant events, courses, or articles to members based on their interests and previous activity. By analyzing member data—such as past interactions, preferences, and behaviors—AI tools can offer tailored recommendations, content, and services to individual members.
Figure out what type of free content will meet those needs and lead them toward your paid content—your courses and other online programs. Content marketing helps you educate your target audience so they’ll be a more receptive audience when you market your paid content—your new online course. Excerpts of existing course materials.
Publish an event blog or newsletter. Being notified with relevant, timely information in the form of a mobile-friendly blog or newsletter can help drive engagement and build stronger connections for future conferences and events. Monitor socialmedia feeds + hashtags. Need examples? You’re in luck.
But if your email and socialmedia strategies aren’t in sync, you are missing out on important connections! Your E-Newsletters and SocialMedia. During this special six-week crash course we’ll help you. Clarify the WHY and the WHAT of your e-newsletter and socialmedia.
These courses are great for those of you who don’t have an hour available to train since they are broken down into smaller chunks of time! You do have to be an All-Access Pass Holder to enroll in these courses, but if you get your Pass today, you can save $200 !
It shows all too clearly that socialmedia is still considered a broadcast medium by many associations. Too many associations still treat socialmedia as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. That’s a huge missed opportunity. percent agree).”
No matter how hard you sell your online course or educational program, your prospect’s purchasing decision is most influenced by what others tell them or what they see others do—that’s the power of social proof. How can your association glom onto the social mojo of influencers in your industry when promoting your online courses?
That’s why we’ve put together a refresher course on some of the greatest advantages of using technology as part of your nonprofit fundraising strategy. Multichannel marketing tools enable simple communication and campaign promotion via email, direct mail, content management, and socialmedia. Socialmedia integration.
I’ve been asked to contribute a chapter to an upcoming book called “Nonprofit Management 101: A Field Guide for Social Sector Professionals” that Jossey-Bass will be publishing in early 2011. My chapter will be on crafting an effective newsletter strategy. If you email, please put Newsletter Story in the subject line.
For example, are they opening newsletters, attending meetings, volunteering? If you see that someone who signs up for a webinar is similar to members who purchase a continuing ed course, you can promote that course to that member after the webinar. Socialmedia followers. Start by tracking your members’ behaviors.
Take an integrated approach, and reframe the story for your newsletter, your blog, and other communication channels, which we’ll discuss below. Over the course of a year, these numbers add up, and they make a compelling case for membership renewal. In 2013, no promotional strategy would be complete without a socialmedia component.
As 8-to-5 days at the office have slowly turned into 24-hour socialmedia networking from the car and virtual meetings during the kids’ soccer practices, socialmedia has filled in the gaps. There’s a goldmine of information in the report, which you can get for free if you subscribe to Tagoras’ free e-newsletter.
Your eLearning differentiator separates your online courses from the courses offered by other organizations. You want to provide assurance to your audience that what makes your online courses so effective and popular is still part of your recipe—your iconic advantage is still strong. Or, follow the example of NiUG.
Accessibility on SocialMedia. Of course, they are the same folks that bring us the fabulous annual benchmarks report. Sign up for their newsletter on their website. Sign up for their newsletter on their website. They are doing some really great storytelling with video that they share via their email newsletter.
Access our webinars, workshops, exclusive online courses and downloads, and our Private Facebook Group for 365 days for only $599. I will give you some newsletter and socialmedia ideas. Here’s what’s happening this month at Nonprofit Marketing Guide…. That’s a savings of $200 off the regular price.
Let them know what communications you’ll be sending them, such as your member newsletter, and how often they’ll receive those communications. Direct them to online resources, such as your calendar of events, career center, and online learning courses.
Some companies offer turn-key online courses that you could buy or revenue share so you have something to offer initially. A course or a workshop? Use the same terminology across the board – in your LMS, on your website, on socialmedia, and in the marketing messages. Start your own newsletter! Stick to them!
It was shot with cell phones, edited and then posted on the chamber’s socialmedia channels, shared in its email newsletter, as well as on their local newspaper’s website and other locations. The video submitted in the competition was produced entirely by chamber staff.
Many online entrepreneurs run free challenges as a feeder mechanism for their more expensive online courses. And, it just so happens, they can fill that gap by registering for one of the entrepreneur’s online courses. If not, let participants know what other classes or courses they need to take to earn that badge.
If your nonprofit is still doing an e-newsletter over here and doing socialmedia over there , as if they were two people who only occasionally glance at each other from across the room, you have some matchmaking to do. It’s time to marry your e-newsletter and socialmedia strategies.
In their last year as students, the association shared content about the certification program, offering opportunities for these students to take the course even though they could not certify. As a result they were able to sunset three underperforming newsletters that required significant resources for the team.
.” “She edits the articles I submit for the newsletter, and she dumbs it down so much or cuts it back so far that what we are left with is factually incorrect, and therefore embarrassing.” ” “It’s her job to update the website and write the newsletter. She can’t just make stuff up.
If your nonprofit is still doing an e-newsletter over here and doing socialmedia over there , as if they were two totally different projects, you are working way too hard. It’s time to integrate and optimize your e-newsletter and socialmedia strategies. Put it all into practice and celebrate your success!
Focus on microlearning—short videos and course modules that are easy to fit into a busy day. They’re done with the socialmedia performances of selfie-obsessed, show-off Millennials in their feeds. When you hire Gen Z staff, see if they’re interested in acting as association ambassadors on socialmedia. #4:
You can gather engagement data from: Socialmedia platforms Event registration and attendance Activity in forums and online spaces Workshop attendance Volunteer lists As you run your analytics and get a larger picture of how and where your members engage, keep those segments in mind. in your member engagement survey questions.
Here’s a little piece I did on microvolunteering —one of my longtime soapbox topics—for my state association’s newsletter. Amplify Education Experiences Through Social Learning. Read his BBC Future article through the lens of association strategic planning, and then ask yourself, what do we owe future members? More info/register.
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