Nonprofit Marketing Guide

FEBRUARY 10, 2021

Email marketing platform, Klaviyo found , “Welcome series emails receive 63% higher open rates, 86% higher click-through rates, and 83% higher revenue per recipient (RPR) than your average email campaign.” We recommend you start with three over the course of a week or so, but you can consider alternate approaches too.

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Reid All About it

JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Be the Change: How and Why Associations are Changing Membership and Revenue Models. Be the Change: How and Why Associations are Changing Membership and Revenue Models.

Certificate 322

Certificate Revenue Technology Communications 322

Blue Sky eLearn

JULY 31, 2017

Because we aren’t seated in chairs looking each other in the eyeballs during an eLearning course, digital learning tends to get downgraded for being sterile, isolating, and impersonal. Or incorporate Master Interactions as learning touch points in between synchronous online learning course modules. Networking Around Content.

Content 144

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Reid All About it

AUGUST 21, 2020

They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association. The report also includes a sample virtual event prospectus to give you additional ideas. There will be good company, lots of laughs, some hands-on practice with graphics and, of course, sharing your work.

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millennials Montana Education Certificate 307

Reid All About it

JANUARY 26, 2024

Facilitation course : I normally don’t feature paid programs here, but this 12-week course is designed by two guys I really respect: Lowell Aplebaum of Vista Cova and Aaron Wolowiec of Event Garde. The spring cohort for their Association Facilitator Certificate Course begins on March 11. More info/register. 1 CAE credit.

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Survey Strategy Project Education 264

Reid All About it

JULY 7, 2023

Self-paced online courses. Designing asynchronous (self-paced, on-demand) online courses is even tougher, but WBT Systems gives you a head start. They share 19 activities to build into your asynchronous courses that will make them more effective and enjoyable. Host: Professionals for Association Revenue Wed 7/12 at 1 p.m.

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Association Success

NOVEMBER 17, 2020

Not only can this content help your association stand out online, but it can also offer non-members a sample of the insights they’d gain by joining. Of course, these are just a few types of ungated content your association can offer. Ungated, or free, content that is available to the general public. Craft an engaging email newsletter.

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Content Newsletter Sample Video 148

Nimble AMS

JULY 22, 2022

Pros: Paid content, like learning programs, research articles, or journal subscriptions, is a great form of non-dues revenue for your association. Try offering ungated content samples of professional development courses to give them a taste of what your learning program can truly offer. .

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Content Marketing How To LMS 119

Associations Now

AUGUST 13, 2023

Of course, no leader possesses only one of those traits. One way to get around that: Treat culture realignment as an organizational goal like you would your membership and revenue targets. Associations don’t do earnings calls like corporations do, and many aren’t sizable enough to draw a meaningful sample of employee reviews.

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Leadership Sample Review Newsletter 97

Reid All About it

MAY 12, 2023

How to Generate Revenue for Advocacy Efforts Learn about strategies and best practices for generating revenue for association advocacy efforts. Hear about various revenue streams, including sponsorships, advocacy funds, and events, and tips on how to optimize each of these revenue channels. 1 CAE credit. 1 CAE credit.

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Chicago Mooc Education Newsletter 201

Associations Now

SEPTEMBER 19, 2019

More doctors need a specialty certification in reading radiographs, so the American College of Radiology has created a course to fill the expected gap as the current generation of certified B Readers retires. In an effort to get more physicians certified as B Readers, ACR will begin offering training courses to fill the gap. “At

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Wisconsin Certificate Course Sample 60

Nonprofit Marketing Guide

FEBRUARY 10, 2021

Email marketing platform, Klaviyo found , “Welcome series emails receive 63% higher open rates, 86% higher click-through rates, and 83% higher revenue per recipient (RPR) than your average email campaign.” We recommend you start with three over the course of a week or so, but you can consider alternate approaches too.

Sample 57

Sample Email Marketing eBook Discount 57

Event Industry News

APRIL 29, 2019

Guests had the chance to immerse themselves into the country’s innovation and famous pioneering spirit as well as a chance to sample some traditional Scottish hospitality. The reception represented a continuation of Scotland’s bold new strategy for engaging with associations around the world.

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Innovation Sample Class Revenue 67

Reid All About it

JULY 8, 2022

They want to connect with the host city or region on a deeper level: meet residents, try new activities, sample local cuisine and enjoy unique cultural experiences. A course to help develop practical creative and copywriting skills, professional critique techniques, and balanced brand stewardship. 1 CMP credit. More info/register.

San Francisco 39

San Francisco Education Certificate Technology 39

Nimble AMS

JUNE 11, 2019

Sell more easily with Cross-Sell functionality that will help increase revenue and member engagement by allowing associations to suggest related products and services for their constituents to buy. Users can purchase self-paced LMS product/courses through the AMS portal and immediately consume the course in the LMS after purchasing.

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Products LMS Sample System 60

Association Success

FEBRUARY 14, 2019

We had some fun bringing together a sample of some of the many exciting happenings that give us cause for optimism, and galvanize us to thrive as individuals and organizations. There are initiatives regularly being spearheaded which have immediate implications on the well-being of the association industry and those who work within it.

Sample 60

Sample Education Revenue Tools 60

Association Adviser

DECEMBER 17, 2013

Of course, that’s more easily said than done. Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. ” If you give customers enough store samples of your candy, “they’ll eventually buy the whole bar,” he quipped.

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Social Media New York City Sample Revenue 60

Nonprofit Marketing Guide

MARCH 12, 2020

I love that Amy Sample Ward has been doing videos along with the text and that they are immediately cross-posting via email, web, and social media. Of course, that does come with additional expenses, and NTEN is already being very transparent about the revenue losses they will suffer by canceling.

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MemberClicks

MAY 25, 2023

Of course, free events aren’t included there. You can also earn added revenue from sponsorships and selling ad space on things like your conference app. But be sure to get references and sample the food before committing! Rethink all of your events over the course of a year. Increase revenue.

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Discount Price Cost Metro 52

GlowGlobally

JUNE 25, 2014

Marc Thompson, Global Business Development Leader, EVP ITPG – Marc oversees the Global Training Division of (ISC)2, which delivers the very popular CISSP review course. million in program revenue across three units — Education, Membership and Foundation. He is responsible for $1.6 Wednesday, July 16. 9:50 AM - 11:00 AM.

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MemberClicks

JUNE 7, 2024

A big jump in needed revenue usually correlates with a push to build new spaces, hire new people, or start new programs (or perhaps all three at once), which is admirable. Of course, you also have to present your case to your members in the right way, which is where the following tips come in. Happily, that’s really not true.

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Association Success

SEPTEMBER 9, 2019

With 124 responses mostly pulled from my network, this is not a broadly representative sample*. The average person will spend some 90,000 waking hours at work over the course of their lifetime. The most common trait among these respondents was that they were employed by traditional corporations.

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Survey Sample System Report 68

MemberClicks

MAY 30, 2023

This is an appealing and easy-to-understand model for members, but unfortunately it doesn’t always translate to a reliable source of revenue in the long run. However, you can balance this unpredictability with other sources of non-dues revenue. This can be through the form of online courses or professional training.

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FAQ Price Discount Revenue 52

Idea Architects

MAY 16, 2012

How Secure is Your Professional Development Revenue Stream? Professors from Stanford have created Coursera , a Khan Academy-style effort but featuring courses from the top universities for free. Sample Dotmocracy worksheet from Dotmocracy.org, shared via Creative Commons Attribution-ShareAlike 2.5 Jeffrey Cufaude.

Columbus 60

Columbus Newsletter DC Handbook 60

Association Adviser

JANUARY 17, 2018

I, along with staff, had to figure out how to generate more revenue for our association with a shoestring budget. To earn more revenue, we expanded our business partner universe and allowed non-members to exhibit at events. We developed online courses. NBOA didn’t have a lot of money.

Team 74

Team Resources Education Revenue 74

Association Adviser

JANUARY 17, 2018

I, along with staff, had to figure out how to generate more revenue for our association with a shoestring budget. To earn more revenue, we expanded our business partner universe and allowed non-members to exhibit at events. We developed online courses. NBOA didn’t have a lot of money.

Team 66

Team Resources Education Revenue 66

Associations Now

APRIL 29, 2015

This is, of course, the same due diligence you’d put forth to serve any particular market segment. Just sampling associations among the Collaborate discussions on retired members, I saw dues rates for retired members ranging from zero to 50 percent of the regular member rate. Which brings us to: Do the Math.

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Sample Revenue Recruitment Recruiting 40

MemberClicks

JULY 12, 2022

The fair share model provides membership pricing based around the member company’s: Number of employees Revenue Size Other factors. For a member referral, consider the revenue from one sale and then multiply it by the number of sales a member could expect from one referral. Fair share model. Investor membership model.

How To 52

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Associations Now

FEBRUARY 11, 2015

It has positively impacted their experiences with membership, revenue, and giving. It likely worked for Radiohead, more than anything else, as a marketing ploy to generate buzz and downstream revenue via sales of physical albums and concert tickets.) It has positively impacted their experiences with membership, revenue, and giving.

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Price New York Massachusetts Revenue 40

MemberClicks

AUGUST 1, 2023

Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1. Sign up for our 7-week email course of member retention best practices. Recruit your board.

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Association Adviser

JANUARY 17, 2018

I, along with staff, had to figure out how to generate more revenue for our association with a shoestring budget. To earn more revenue, we expanded our business partner universe and allowed non-members to exhibit at events. We developed online courses. NBOA didn’t have a lot of money.

Team 60

Team Resources Education Revenue 60

Associations Now

OCTOBER 22, 2014

Associations don’t typically grant members voting power on dues increases, but one association that does has found a formula that keeps members happy and revenue growing. One of those associations is the Golf Course Superintendents Association of America. In the United States, we believe in democratic principles.

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Associations Now

SEPTEMBER 9, 2015

Of course, associations have missions too. Yeah, it’s great if you have more home runs, but it’s really just a small sample or a specific statistic but doesn’t get to the larger extent of [success],” says Mayor, senior director of communications at the National Confectioners Association. Insert yours here.)

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Minnesota Certificate Analysis Sample 40

A2Z Events

JANUARY 16, 2025

Youll need to consider your costs and the value of each tier of course. You might even create a few sample packages from your a la carte menu like pizza shops do with their specialty pizzas. The more evidence of prior success, the stronger the case your prospect will profit from sponsoring your event.

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Price Proposal Social Media Video 52

Reid All About it

JANUARY 24, 2025

They suggest putting an emphasis on year-round content, networking and experiences that level out the peaks and valleys of engagementand they provide a sample engagement plan to get you started. Membership course. Earn up to 10 CAE credits by attending Association Academys popular Association Member Growth Certificate Course.

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Membership Marketing

JANUARY 27, 2010

One man’s guess on the proper course was as likely to be as good as another’s. Go to a potential customer with your sample or prototype and ask if he would buy it. Non-Dues Revenue. (1). And it also provides a methodology for validating each of these new ideas. That condition has been corrected. Membership Survey. (5).

Recruitment 40

Recruitment Recruiting Marketing Price 40

Reid All About it

MAY 21, 2021

Hear about the findings from our Virtual Networking Incubator, which brought 150+ association professionals together six times over the course of 12 weeks to explore virtual networking and its potential. Growing Non-Dues Revenue in 2021 & Beyond: The Future of Association Revenue. . – RESULTS: A Networking Garden Party.

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