This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. A classic marketing mantra (about pricing) is flawed. Presenter: Jason Askew, Product MarketingManager, Cvent.
The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. WBT Systems shares five trends and opportunities they see for association e-learning in 2019. More info/register.
Joe Williams, Content Marketing Institute ). We eat collards just about every week since they’re one of the best-looking vegetables at the farmers market during the cold season. Presenter: Josh Kashorek, Director of Marketing at Journity . DC Idea Swap). Learn what your association must do right now to become compliant.
Over the last year, Ben Martin CAE has been covering the moves of private equity firms in the association technology market on his theNird.org blog—the “NIRD” stands for Not-for-Profit Investments Research Department. Switching focus now: are you getting the most from your investment in your learningmanagementsystem (LMS)?
When you’re selecting technology, like a learningmanagementsystem (LMS), there’s so many ways you can botch the decision, mostly because you don’t know what you don’t know. WBT Systems suggests ten factors you should consider while developing requirements for your new LMS. Data Analytics for Association Marketers.
Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Meeting Your HR Needs in 2020 (Washington DC Idea Swap). Learn how to make the most of your association’s greatest resources—your staff members. Location: Washington DC. Elise Dopson, Databox ).
Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. WBT Systems explains how to motivate members to buy what you’re selling. How to explain content marketing to anyone.
In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. Chapter Roundtable in Washington DC. Location: Washington DC. – Association Palooza VI (Washington DC). Host: EventMobi.
Learn what to watch out for when having materials translated. Reconsider how to market to international audiences to increase attendance. – A Community Approach to Learning: Cultivating Your Digital Habitat for Professional Development. Association Networking Group Happy Hour (DC). 1 CMP credit. Info/register.
WBT Systems explains how to create a really good RFP for a new learningmanagementsystem (LMS) for your association. By now it’s proven that content marketing works if you do it the right way. HubSpot shares eight content marketing practices that will serve you well now and into the future. *All
From marketing automation to customer experience to all things community, happy learning with Higher Logic! Live Distance Learning Training. Paths take all the guesswork out of what to learn and set you up for success. They are customized based on how you interact with Higher Logic. Take courses here. Take a look.
WBT Systems shares 11 issues that should be on every association’s radar in 2020 and beyond , especially those offering online learning programs, including learner self-reliance, market expansion, competition, learning pathways and more. Nonprofits and Elections in 2020 (online and Washington DC). 1 CAE credit.
Host: ASAE Marketing Section. Presenters: Christina Garneski (moderator), VP Marketing, Communications & Events, National Parking Association. How to Select an Association LearningManagementSystem (LMS). – Email Marketing: The Workhorse of Online Communications. More info. (1 1 CAE credit).
orgSource conducted a survey to assess the impact of the pandemic and discovered a disconnect between current association strategies and market realities. B2B content marketing report: benchmarks, budgets, trends, and COVID-19 response. Delicata squash are at the farmers market now, along with other winter squash. Host: rasa.io.
The weekly list of free educational events and resources for the association community… Online learning. But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems. Learn what elements of engaging and effective online learning you must build into your live and on-demand programs.
Granted, because of their job, some aren’t your target market, but many are. WBT Systems suggests ways to find these folks and introduce them to your association and education programs. We rounded out 2022 with a small meet-up in DC and want to keep the momentum going with a networking meet-up in Reston, VA. Gen Z values.
.* – ASAE NextGen Talks: Connecting w/ Executives (Washington DC). Location: Washington DC. What could be stolen from your learningmanagementsystem, association managementsystem, and other systems vital for your association’s day-to-day operations? Location: Washington DC.
And that’s just one of the reasons why a learningmanagementsystem (LMS) can be a game changer for members and associations , says WBT Systems. Chandar Pattabhiram suggests building a tribe by using evangelistic marketing, community intelligence and, my favorite, educational marketing. 1 CAE credit.
Discover how you can showcase your association’s successful membership, marketing and communications campaigns by submitting an application for ASAE’s annual Gold Circle Awards. Learn how to apply for the awards, what the judges are looking for, and the ROI of applying. . Location: Washington, DC. Location: Washington DC.
While we’re on the topic of onboarding, WBT Systems suggests several ways you can use your learningmanagementsystem to improve the new member onboarding experience. Learn how to increase your lead generation from webinars, your webinar’s ROI, and your conversion rates from webinar leads. More info/register.
Host: ASAE Marketing Section. Presenters: Christina Garneski (moderator), VP Marketing, Communications & Events, National Parking Association. How to Select an Association LearningManagementSystem (LMS). – Email Marketing: The Workhorse of Online Communications. More info. (1 1 CAE credit).
WBT Systems explains how to increase your sales to nonmembers , an underappreciated market segment with huge potential. Hear real-world examples of how voice search results can differ and some immediate next steps you can take to get started to integrate Voice into your marketing and search approaches. More info/register.
.* – The Role of Social Media in Advocacy (Washington DC Idea Swap). Learn how associations can leverage social media to launch successful advocacy campaigns, create effective messaging that resonates with your target audiences, and measure your association’s social media advocacy efforts. Location: Washington DC.
On the other hand, video games can also inspire and help people explore new skills, like these kids from Northern Ireland who use Minecraft to learn about architecture and construction. Presenter: Julius Solaris, editor, Event Manager Blog. Location: Washington DC. Chapter Roundtable in Washington DC. Now, that’s cool.
If you plan to shop for a new learningmanagementsystem (LMS) in the coming year, WBT Systems explains why you may want to work with an LMS consultant during the requirements, selection, and/or implementation process. Chapter Roundtable in Washington DC. Location: Washington DC. Location: Alexandria VA.
AMS experts will be showcasing platforms and sharing their knowledge with the association market. see targeted demos of learningmanagementsystems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. More info/register.
Green beans are all over the farmers market right now. Tackling Multicultural Marketing Like a Pro. Hear about the power of multicultural marketing in reaching the diverse consumers of today who want to see content that reflects their diversity in positive ways. Host: Marketing General Inc. Tue 10/20 at 12 p.m.
When I lived in the DC area, my brother and I used to go to the Baltimore Lithuanian Festival every year for our fix of people who looked like our relatives (we’re a strong quarter Lithuanian), sausages, dumplings, potato pancakes, Lithuanian beer, viryta (spiced honey kick-ass liqueur), and šaltibarš? 1 CAE credit. More info/register.
Marketing General Inc. is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. Host: Event Manager Blog. Scotch Tasting Happy Hour (Washington DC). to launching a LearningManagementSystem (LMS) in three months with seven existing online courses and 40 webcasts.
WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.
Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. Digital Marketing for the Event Planner: Organic Search. Learn how to build a keyword strategy and rank higher on search; avoid being penalized by search engines; and use search engine marketing to improve the search results for your event.
The tools to minimize time and maximize impact are housed in your association managementsystem (AMS) and learningmanagementsystem (LMS). Presenter: Anna Toon, Abila Product Marketer. Ensuring your Website is Accessible to People with Disabilities (Washington, DC). Host: Raffa Marketing Group.
Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. Digital Marketing for the Event Planner: Organic Search. Learn how to build a keyword strategy and rank higher on search; avoid being penalized by search engines; and use search engine marketing to improve the search results for your event.
Your marketing team constantly talks about the buyer’s journey. Join us as we sift through all the marketing lingo your team is throwing down to get to the heart of what constitutes a buyer’s journey, how it is built and how it delivers results. Host: Content Marketing Institute. Association Creative Marketing Masterclass.
2023 Global Forecast: Top Issues You Should Monitor Around the World From the volume and velocity of legislative, regulatory, market, and geopolitical change to an energy crisis, governmental instability, and climate change issues, the myriad of possible adverse outcomes an organization needs to keep track of is endless. . 1 CMP credit.
Your tech solutions – career center, learningmanagementsystem, marketing automation platform and AMS – independently manage, track and measure it all. Member attendees automatically get continuing education credit in your AMS while non-member attendees are added to a potential member marketing list.
When letters containing the bacterium anthrax arrived at the DC offices of Senator Patrick Leahy (D-VT) and former Senator Tom Daschle (D-SD) in October 2001, multiple Capitol Hill buildings closed for decontamination. There are other reasons that supporters, activists and members of various organizations cannot visit DC for a fly-in.
The Content Marketing Institute has an excellent post on how to curate content like a pro —and it’s not a list of lame content curation tools, thankfully, it’s real advice. Learn why and how to get your organization’s staff and board engaged in your program. Location: Washington DC. Location: Washington DC.
MemberSuite suggests nine ideas for new membership tiers that might be a good fit for your association and market. They knew their old learningmanagementsystem had issues, but the need for a change became painfully obvious when support calls overwhelmed staff. Host: American Marketing Association. Host: Engagez.
WBT Systems reveals some of the tactics used by these online entrepreneurs to develop, test and market their six-figure-revenue-generating [wow] online courses. And, if I’m missing a webinar or learning event, please add it to the Comments section. Tue 7/18 at 12 p.m.* – Chapter Roundtable in Washington DC.
The weekly list of free educational events and resources for the association community… Program marketing. WBT Systems describes what goes into a persuasive toolkit. Quick hits How the Reasoned Action Theory works in membership marketing—make sure you understand the scientific theory underlying human behavior. 1 CAE credit.
After reviewing ASI’s 2023 Membership Performance Benchmark Report, WBT Systems discusses the findings and highlights the role of professional development in attracting, engaging, and retaining members. Learn the common pitfalls to avoid during the interview and selection process. AMS implementation. 1 CAE credit. More info/register.
It’s time for MGI’s 15 th annual Membership Marketing Benchmarking Survey. They explain how these factors affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Membership, Marketing & Engagement. Speaker: Brianne Wheeler, Director of Marketing at PropFuel. CAE credit.
We organize all of the trending information in your field so you don't have to. Join 57,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content