Potomac Core

MARCH 3, 2020

Since 2004, Julia Hamm , President & CEO of Washington, DC based Smart Electric Power Alliance ( SEPA ), positioned the organization as the strategic partner to help the electric utility industry transition to a clean energy future. Grew annual revenue from $300,000 to $12 million. Julia Hamm.

DC 232

DC Arlington Virginia America 232

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DECEMBER 6, 2024

In 2025, Congress is likely to consider new tax increases on association revenue, such as membership dues, sponsorships, investment income and educational program revenue. Location: Washington DC. Luke Burgis [A revealing one to ponder.] Tax reform threat. More info/register. More info/register. More info/register.

Content 213

Content Strategy Revenue Education 213

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JANUARY 18, 2019

Embracing Data and Technology to Increase Member Engagement (online and Washington DC). Location: online and Washington DC. Accountability and Difficult Conversations (Washington DC). Location: Washington DC. Cyber Security 2019: Navigating the Changing Privacy and Data Security Landscape (Washington DC Idea Swap).

DC 294

DC Washington Member Engagement Content 294

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NOVEMBER 16, 2018

Location: Washington DC. To (Strategic) Plan or Not to Plan: ACE Conversation (Washington DC and online). Location: Washington DC and online. Crafting Exceptional Digital Experiences: Lessons Learned from Brewing Craft Beer (Washington DC Idea Swap). Location: Washington DC. More info/register. More info/register.

DC 236

DC Washington Indiana Review 236

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SEPTEMBER 20, 2024

On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Non-dues revenue. AI for associations. Need to sharpen your knowledge about AI? 1 CAE credit.

LMS 264

LMS Revenue Certificate Content 264

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JANUARY 11, 2019

Embracing Data and Technology to Increase Member Engagement (online and Washington DC). Location: online and Washington DC. Accountability and Difficult Conversations (Washington DC). Location: Washington DC. Unlocking the Member Voice: An All New Member Benefit and Revenue Generator. More info/register.

DC 276

DC Washington Learning Management System LMS 276

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SEPTEMBER 29, 2023

One difference this year: “For the first time in the survey’s history, the challenge of generating non-dues revenue topped all other obstacles faced by associations.” That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Host: UST Education Speaker: Jay S. Daughtry, M.Ed.,

Revenue 281

Revenue Education Innovation Tools 281

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JULY 31, 2020

Ask your questions regarding strategies, best practices, and tactics across the full event marketing funnel (from leads to revenue) and expand your role beyond execution to designing experiences that deliver on business objectives by understanding how event marketing works. Presenter: Elliott Ferguson, President and CEO of Destination DC.

Montana 362

Montana Revenue Case Study Innovation 362

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JUNE 7, 2024

AI Policy, Practice & Communication (Washington DC) Hear three association case studies on using AI to create content, develop a special magazine issue on AI, and put together an internal AI use policy. Location: Washington DC. Location: Washington DC. More info/register. More info/register. More info/register. 1 CAE credit.

Chicago 264

Chicago DC Washington Strategy 264

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OCTOBER 6, 2023

Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.” Expert Series: Be the Association Hero: Increasing 2024 Non-Dues Revenue Hear about key strategies that will help you drive more non-dues revenue and build a true career growth destination for your members in 2024 and beyond.

Revenue 264

Revenue Certificate Education Tools 264

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DECEMBER 14, 2018

Is your association seeking new streams of non-dues revenue as well as new streams of content for your digital and print publications? – Partnership Professionals Network Holiday Happy Hour (Washington DC). Location: Washington DC. Also tickled to see two of my clients on there too. More info/RSVP. Tue 12/18 at 11:00 a.m.

Vermont 285

Vermont DC Washington Education 285

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SEPTEMBER 15, 2023

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Consultants In Person Meet Up for DC/MD/VA (Washington DC) See agenda attachment in this ASAE Collaborate discussion.

LMS 264

LMS Revenue Arlington Education 264

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JANUARY 22, 2021

Association Xchange, formerly DC Idea Swap). Join us for the January DC Swap as, discuss what communications skills the C-suite seeks when building a leadership team, and the communications competencies you need for continued success in your association career. . – What Communication Competencies Will Association Leaders Need in 2021?

Innovation 370

Innovation Education Communications Strategy 370

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MAY 24, 2024

TopClass LMS describes the advantages of credentialing exam study groups for candidates and associations, such as boosting pass rates, introducing people to your other programs, and generating new revenue. They also explain how to develop a content strategy, identify the best time for a redesign, decrease costs, and increase revenue.

LMS 252

LMS Utah DC Indiana 252

Event Industry News

MAY 26, 2021

On Friday, May 21st, Washington, DC fully reopened for in-person meetings, conventions, trade shows, groups and special events. The hospitality alliance, comprised of Destination DC (DDC), the official destination marketing organization for Washington, DC, Events DC, the Hotel Association of Washington, D.C.

DC 69

DC Washington Conference United States 69

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MAY 17, 2019

Do you know how to best leverage Google Analytics to better understand and engage your members — and generate more revenue? Solving with ACE: A Design Thinking Experience (Washington DC and virtual). Location: Washington DC and virtual. .* – Association Coffee Talks: Putting Google Analytics to Work (Alexandria VA).

DC 170

DC Washington Social Media Revenue 170

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FEBRUARY 1, 2019

– How to Get Organized Internally to Ensure Corporate Partnership Program Revenue Growth (Chicago IL). Learn from Pemberton how any organization can shift their paradigm by getting the most out of their teams to increase customer engagement, company morale, and revenue. Location: Washington DC. More info/register.

Certificate 107

Certificate Chicago DC Washington 107

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JANUARY 26, 2018

The Millennial Generation: A Demographic Bridge to America’s Diverse Future (Washington DC). Location: Washington DC. From Hollywood to the Board Room: Sexual Harassment for Association Volunteers (Washington DC Swap). Location: Washington DC. Chapter Roundtable in Washington DC. Location: Washington DC.

Washington 225

Washington DC millennials Chicago 225

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APRIL 5, 2024

Carolyn Shomali of Professionals for Association Revenue explains what associations can learn about audience engagement from the most popular podcasts today. In a recent survey in fact, over 80% of associations said that they are making non-dues revenue a top priority. Seems like a good place to start. Lessons from the podcast world.

Revenue 264

Revenue Price Denver Tools 264

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NOVEMBER 20, 2020

From the rise of the hybrid event model, rapidly emerging technologies, increased online communities, wider global reach and new revenue streams, one thing is certain, the future will open up more opportunities for events than ever before. Maximizing Revenue through Smart Pricing Strategies. More info/set reminder. Wed 11/25 at 8 a.m.

Certificate 370

Certificate System Dallas Recruiting 370

Association Adviser

APRIL 17, 2018

In many cases, annual conventions and trade shows represent the most significant revenue-generating opportunities of the year for associations. These special events are of the utmost importance to any association that relies on this revenue stream. What is event cancellation insurance? Types of coverage. Event insurance rates.

Revenue 89

Revenue Cost Boston DC 89

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SEPTEMBER 22, 2023

Visualizing the Future: AI, Dataviz, and Real-World Impact (Washington DC) Learn how AI is being designed for trust and feedback, examining features in everyday technologies. Location: Washington DC. Host: Professionals for Association Revenue Wed 9/27 at 1 p.m. More info/register. Host: VoterVoice Tue 9/26 at 6 p.m.

LMS 275

LMS Education Revenue Strategy 275

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OCTOBER 5, 2018

Chapter Roundtable in Washington DC. Location: Washington DC. – Association Palooza VI (Washington DC). Location: Washington DC. Maximizing Association Revenue in a Flat Dues Environment (Washington DC & webinar). Locations: Washington DC and online. AMA on Analytics (Washington DC).

DC 170

DC Washington Tools Certificate 170

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MAY 24, 2019

Three Reasons Why Associations Must Refocus Governing on the Future…and Three Ways to Do It (Washington DC Idea Swap). Location: Washington DC. Live Long and Prosper: Extending the Life of your Learning to Drive Revenue. Partnership Professionals Network Idea Exchange (Washington DC). Location: Washington DC.

DC 170

DC Washington Illinois Content 170

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NOVEMBER 25, 2016

DC Small Staff Association Brown Bag Lunch Group (Washington DC). 4 Easy Ways to Generate Non-Dues Revenue. ASAE Collaborate Happy Hour (Washington DC). More info/register. Host: Aptify. Presenter: Josh Hiller , white hat hacker cybersecurity expert and lead innovation engineer, Aptify. Wed 11/30 at 12 p.m. –

DC 189

DC Washington Ohio Project 189

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APRIL 13, 2018

. – Board Relations and Leadership DC Idea Swap (Washington DC). Location: Washington DC. — Partnership Professionals Idea Exchange Meeting (Washington DC). Location: Washington DC. Using Lean Innovation to Identify New Revenue Streams and Increase Member Engagement (Alexandria VA). Washington DC).

DC 30

DC Washington Revenue Chicago 30

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JULY 24, 2020

Host: DC-Metro Association-Nonprofit Tech Network. Boost Membership & Non-dues Revenue in a Virtual World with Open Communities. Recruiting and Retaining Association Members (and Driving Non-Dues Revenue) in the Virtual Event Era. More info/register. Presenter: Justin Watson, President at AS Creative Services.

Revenue 259

Revenue Montana Case Study Education 259

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APRIL 6, 2018

Create Revenue with an eLearning Business Strategy. Board Relations and Leadership DC Idea Swap (Washington DC). Location: Washington DC. — Partnership Professionals Idea Exchange Meeting (Washington DC). Location: Washington DC. Location: Reston VA. More info/register. Whiteford Taylor Preston.

DC 39

DC Washington Review Resources 39

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SEPTEMBER 13, 2019

What percentage of your education revenue comes from selling professional development to nonmembers? Learn the Story and Evolution of ASAE’s Key Non-Dues Revenue Drivers. Chapters can play a key role in membership and revenue growth for your association. You might get some ideas for your association. Wed 9/18 at 2 p.m.

DC 34

DC Washington Revenue Review 34

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APRIL 5, 2019

New “auto renewal” laws in DC and several states will affect how associations handle membership communications. Navigating the Universe of Employee Medical Leave in DC: A Nonprofit’s Guide to the District of Columbia’s Universal Paid Leave Act (UPLA) and Other Employee Leave Laws (online and Washington DC).

DC 170

DC District of Columbia Washington LMS 170

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OCTOBER 7, 2016

Unrelated Business Income Tax (UBIT) and employment taxes are fertile ground for collecting additional tax revenue. Host: Association CareerHQ and Millennial Week DC. – DC Small Staff Association Brown Bag Lunch Group (Washington DC). The Greater China Update (Washington, DC). More info/register.

Mooc 212

Mooc Certificate DC millennials 212

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FEBRUARY 21, 2020

DC Idea Swap). Location: Washington DC. – How to Know What Your Sponsors/Partners Are Thinking and What They Want (Washington DC). ” Location: Washington DC. A Conversation with the “Lobbyist Hunter” (online and Washington DC). Tue 2/25 at 12 p.m. 1 CAE credit. More info/register. 1 CAE credit.

DC 221

DC Washington Education Content 221

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JANUARY 17, 2020

. – Nonprofits and Elections in 2020 (online and Washington DC). Location: online and Washington DC. – Unlocking the Member Voice: An All New Member Benefit and Revenue Generator. – Association Data Summit (Washington DC). Location: Washington DC. More info/register. Fri 1/24 at 1 p.m. 1 CAE credit.

Arlington 243

Arlington San Diego DC San Francisco 243

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OCTOBER 23, 2020

Quick hits before we get to the list of next week’s free education: Association revenue resilience: build a foundation with content pillars. Rethinking Revenue. Learn how to evolve your sponsorship program to increase revenue. Grow Sponsorship Revenue In Pandemic Times. Count me in. 1 CMP credit. More info/register.

Revenue 300

Revenue Review Strategy Content 300

Reid All About it

APRIL 21, 2017

DC-PPN Idea Exchange (Washington DC). Here is what one association executive who handles sponsorships said about DC-PPN’s Idea Exchanges: “It is wonderful to be in a roomful of people who ‘get’ what we do! Location: Washington DC. Demystifying Data Analytics (DC Swap Lunch & Learn). Location: Washington, DC.

DC 170

DC Chicago Washington Learning Management System 170

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MARCH 17, 2023

Association revenue. Professionals for Association Revenue released their Association Business Development Landscape Survey report. Spring Symposium (Washington DC) Three dynamic sessions focused on management, accounting and finance: #1 – Economic Outlook: Recession 2023? Location: Washington DC More info/register.

Leadership 207

Leadership Revenue Certificate Committee 207

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JUNE 14, 2024

If you’re going to ASAE Annual in Cleveland and live in the DC area, join KiKi L’Italien on the Association Chat Road Trip to ASAE Annual. Non-dues revenue. Hear about practical strategies, best practices, and real-life examples to maximize revenue potential and drive success beyond traditional membership models. Membership app.

Arlington 264

Arlington Revenue Leadership Strategy 264