Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. An email urging me to buy a product or service I’ve already purchased” (22%). Takeaway : They might not notice when you do it right, but they definitely notice when you do it wrong.

Marketing 149

Marketing Software Guidelines Email Marketing 149

Reid All About it

JANUARY 26, 2024

Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what email marketers and their IT colleagues need to do. More info/register.

Survey 264

Survey Strategy Project Education 264

Higher Logic

JANUARY 23, 2019

To eliminate any potential confusion, let’s look at some expanded definitions – what do these terms really mean? What Do Automation Rules and Marketing Automation Mean? Two tools: One (automation rules) that helps you scale actions within your online community, and one (marketing automation) that helps you scale your member outreach.

Marketing 136

Marketing Case Study Tools Communications 136

Reid All About it

MARCH 23, 2018

WBT Systems shares some of the tips they learned from online marketing expert (and multi-millionaire course provider) Amy Porterfield about using webinars as lead generation for online courses. – The Changing Landscape of Integrated Email Marketing. Hear about the world of email marketing and marketing automation.

Case Study 45

Case Study Email Marketing DC Washington 45

Reid All About it

OCTOBER 11, 2019

Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media. . – 10 Online Communication & Fundraising Best Practices for Small NGOs. Hope to see you there!>

DC 50

DC Washington Education Content 50

Associations Now

JANUARY 21, 2019

Now it’s email marketing’s turn to go through the M&A wringer. This is thanks, in large part, to Campaign Monitor, which isn’t the biggest household name in the email marketing space (that honor goes to podcast-famous MailChimp) but has made itself hard to ignore due to a series of acquisitions within the past year.

Email Marketing 93

Email Marketing Software Course Tools 93

WBT Systems

JULY 24, 2018

We poured over them and pulled out highlights as well as insights about online education’s role in membership marketing and the membership value proposition. E-learning programs can definitely help associations solve some of the challenges described in these two reports. Email marketing.

Survey 150

Survey Marketing Certificate Education 150

Forj

AUGUST 7, 2017

Planning and effective execution of marketing concepts for services, such as online courses, requires a different approach to be successful. Tips for Marketing to Association Members. Online marketing and social media definitely has its place in the marketing world, and is in fact the “go-to” strategy for most businesses today.

Course 98

Course Tips Marketing Social Media 98

Nonprofit Marketing Guide

FEBRUARY 26, 2021

We have some email marketing resources for you with Exponea’s the ultimate guide to mastering email deliverability (2021). And Kristen Matthews’ The Definitive Guide to Fixing a Sucky Email Marketing Strategy. Answer the question, Do You Really Need to Hold That Meeting? Quiz + Tips].

Communications 73

Communications United States Sample Email Marketing 73

Nonprofit Marketing Guide

MARCH 17, 2022

Are you ready to get serious about measuring your nonprofit marketing success? It’s a challenge, but one definitely worth taking on. One of the reasons that measuring nonprofit marketing communications work is so hard is that we have a lot of different marketing and communications objectives to consider.

Marketing 111

Marketing Communications Examples Email Marketing 111

Nonprofit Marketing Guide

AUGUST 26, 2015

You absolutely need to include contact information in your emails (and other forms of communication). Including a first name in your email subject lines and greetings instantly personalizes your message and warms the reader to its content. It’s an email marketing best practice.

Email Marketing 78

Email Marketing Examples Content Communications 78

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Professional Development Townhall: Do This, Not That: What’s Working NOW for Email Marketing. Cohen, I’m going to only talk about career stages and ages. Usability testing. Presenters: John Follett of Demand Metric.

Revenue 195

Revenue Strategy Video Education 195

Nonprofit Marketing Guide

AUGUST 14, 2024

Automation Tools are software that performs tasks automatically to reduce manual effort, such as email marketing automation. The post Improving Nonprofit Productivity with SOPs and More appeared first on Nonprofit Marketing Guide (NPMG). Systematization is arranging something according to a system or plan.

Products 98

Products Guidelines Handbook Process 98

Association Briefings

MAY 6, 2021

For this post, we’ll use the Pew Research Center’s generational , definitions. Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to each - particularly as it relates to email. By the Numbers So, what do the numbers tell us about email use among millennials and Gen Z?

Marketing 52

Marketing millennials Email Marketing Social Media 52

MemberClicks

APRIL 3, 2025

Why Your Association Needs a Membership Funnel If the above definitions have not made the membership funnels usefulness clear enough, there are several other reasons to get on board with a membership funnel today. A job fair , for example, is a great place to bring in prospects whose names youve gathered and gauge their interest.

How To 52

How To Software Content Review 52

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Membership tiers. Do This, Not That!

Chicago 201

Chicago Mooc Education Newsletter 201

A2Z Events

APRIL 21, 2025

We recommend using the SMART format for goal definition. Email Marketing Contact your newsletter lists and let them know about your upcoming event. What types of experiences do your donors want to have with your cause? Once you have a better idea of your goals, it’s time to refine them.

Event Planning 59

Event Planning Social Media Team Process 59

Association Success

APRIL 10, 2017

For example, in my association, I’m not going to send a grad school professor of language and culture an email advertising our newest book on how to teach language at the elementary school level. In addition, the definition of insanity is doing the same thing over and over … and expecting a different result. And in the same vein….

System 91

System Examples Email Marketing Maine 91

Nonprofit Marketing Guide

MAY 2, 2023

Have you checked out the new report from NeonOne called The Nonprofit Email Report ? It is definitely worth the download and read. So you know, this report really does match the nonprofits that are most likely to be Nonprofit Marketing Guide folks.

Report 85

Report Newsletter Marketing Email Marketing 85

Nonprofit Marketing Guide

FEBRUARY 8, 2011

I came across 17 Email Marketing Terms Every Business Should Know last week and it’s a nice summary written in plain English. We included a plain English glossary of online marketing terms at the back of The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (Amazon).

Marketing 80

Marketing New York City New York Examples 80

Nonprofit Marketing Guide

FEBRUARY 9, 2021

A big email list is a good thing for a nonprofit, right? Nonprofits should definitely think about ways to grow their email lists. Whenever I see someone bragging about the size of their email list, my first question is always, “What’s the engagement rate?”. But as with most things in life, size is not everything.

Education 88

Education Examples Email Marketing Marketing 88

Nonprofit Marketing Guide

FEBRUARY 9, 2021

A big email list is a good thing for a nonprofit, right? Nonprofits should definitely think about ways to grow their email lists. Whenever I see someone bragging about the size of their email list, my first question is always, “What’s the engagement rate?”. But as with most things in life, size is not everything.

Education 87

Education Examples Marketing Email Marketing 87

Associations Now

MARCH 21, 2017

Over time, you might find that your users “check out” of your marketing emails—even letting entire accounts go dormant. That’s a problem, obviously, and email deliverability concerns are definitely one aspect of it, but the real issue could be more foundational. And that can prove a big problem.

Email Marketing 75

Email Marketing Report Cost Marketing 75

Association Adviser

DECEMBER 15, 2016

This should make sense to any membership marketer: once an individual has made the leap into your association, you’re going to need to give them some extra guidance for a while regarding how to benefit the most from their membership, which events to look out for and how to become more involved.

Communications 60

Communications Discount Certificate Committee 60

Nonprofit Marketing Guide

SEPTEMBER 20, 2019

Or if you are more interested in guest blogging, here is The Definitive Guide to that from Kristen Matthews. If email marketing is more your thing, I also found The Ultimate Guide to Email Design. Social Media Today has 6 Content Marketing Mistakes You’re Still Making (and How to Avoid Them).

Communications 56

Communications Guidelines Tips Email Marketing 56

Nonprofit Marketing Guide

JULY 12, 2011

Many of these staffers attend our events and provide us with their contact information, but still do not meet the definition of opting-in (at least not until after-the-fact). that might be illegal, and are definitely not “best practice.&#.

Directory 75

Directory Newsletter DC Committee 75

Nonprofit Marketing Guide

JUNE 9, 2020

In email marketing, it’s easy to create segments based on users’ activity, such as whether they open or click on your emails. It’s definitely imperfect, but you may find for example, that people seem to prefer “basic” content compared to more “sophisticated” content (or vice versa).

Social Media 76

Social Media How To Survey Content 76

Association Adviser

JULY 10, 2014

Association membership is included in this definition. All of your organization’s emails must clearly identify the name of the sender and how to contact your organization and/or the sender directly. An existing relationship also exists when a consumer places an inquiry or application to a business (or association) for more information.

Email Marketing 60

Email Marketing Social Media Communications Marketing 60

Nonprofit Marketing Guide

AUGUST 31, 2020

I’m usually answering emails, making website updates and managing our email marketing. The cats definitely fill the nap quotas for this house. I try to get my kids fed so I can log-in at 9 am with hot coffee/cold brew in hand. 10:00 a.m – 12:00 p.m. What systems are you using to stay organized? to 4:00 p.m.

Communications 75

Communications Email Marketing Review Team 75

Achieve

JULY 28, 2021

You might read the definition of a waiver above and think, “More paperwork? With all of your waivers collected in a secure digital database, you can search for specific participants, make notes on participant records, integrate with a reservation or member management system, and transfer contact information to email marketing platforms. . .

Software 76

Software Sample Process Strategy 76

Nonprofit Marketing Guide

NOVEMBER 19, 2019

It’s an email marketing best practice to keep a healthy mailing list. And that’s not just one of those shiny new things “marketing gurus” tell you to do that don’t really matter in the long run – having an outdated email list will affect your email deliverability.

Newsletter 55

Newsletter Email Marketing Content Software 55

Event Industry News

OCTOBER 31, 2019

These tools include event apps, online registration, on site check-ins, websites, email marketing, 1-2-1 meetings and event engagement gamification. EventsCase supplies world-class tools to organisers to aid and improve the management of live events. We’re looking forward to welcoming them back to Event Tech Live.”.

Newsletter 40

Newsletter America Class Email Marketing 40

Mizz Information

SEPTEMBER 26, 2012

I will say this--the main benefit of Feedblitz, as I understand it, is the email marketing feature. It talks about custom features like branded email campaigns--but I swear I've clicked every link on the back end of my account and can't for the life of me find where to customize any email anything.

Revenue 40

Revenue Email Marketing Price Newsletter 40

Mizz Information

SEPTEMBER 26, 2012

I will say this--the main benefit of Feedblitz, as I understand it, is the email marketing feature. It talks about custom features like branded email campaigns--but I swear I've clicked every link on the back end of my account and can't for the life of me find where to customize any email anything.

Revenue 40

Revenue Email Marketing Price Newsletter 40

Mizz Information

SEPTEMBER 26, 2012

I will say this--the main benefit of Feedblitz, as I understand it, is the email marketing feature. It talks about custom features like branded email campaigns--but I swear I've clicked every link on the back end of my account and can't for the life of me find where to customize any email anything.

Revenue 40

Revenue Email Marketing Price Newsletter 40

MemberClicks

OCTOBER 28, 2022

Could you pull a list from your database and create an email marketing campaign for those prospect attendees? It’s definitely worth a shot! Could you let them know that you hope the event was valuable and that if they want even more value, they should consider joining (and then go on to list your association’s benefits)?

Discount 52

Discount Library Process Software 52

Nonprofit Marketing Guide

AUGUST 8, 2016

This is definitely not a best practice. But the practical reality for nonprofits is that it may make sense to email those people. It does weigh quality over quantity — your list will grow slower, but you’ll be more confident that they do want email from you. My advice to Susan: Switch your form to #3 or #4. .

Newsletter 42

Newsletter Email Marketing Communications Marketing 42