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Association Brain Food: 4.4.25

Reid All About it

Many association professionals believe its okay to require membership for certification programs , but, as Apti points out, its definitely not. Member recruitment. YourMembership describes 13 tactics used by small-staff associations to attract and recruit new members. Pablo Picasso Membership requirement for certification.

Revenue 258
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Webinar Recap: Attracting Young Professionals to Your Association

Higher Logic

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Personalizing your communications during recruitment and retention.

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Webinar Recap: Getting Good Programs (and Great Money) Out of Partners

Blue Sky eLearn

Work with your business development team on a strategy. . These could be Recruiters, Sales/Booth People, Decision Makers, and Influencers/Educators like AAPS uses. . Elongate your partners’ definition of their ROI – you should want as many opportunities as possible to succeed with your partner! . Clear KPIs .

Directory 209
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The Member Journey Has Changed: Are You Changing With It?

Higher Logic

Membership recruitment and retention aren’t isolated processes. This change in the member’s journey requires a proactive, responsive, data-driven strategy so that you can engage each member at various levels of the funnel. Many definitions of digital transformation focus exclusively on technology and can be confusingly complex.

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How To Start a Micro-Advocacy Program in Your Association

Higher Logic

Just like any community related strategy, you need to clearly define what your goals are before you begin planning—what you need and want from this program. And without a clear definition for success, it’ll be hard to know what direction to steer your program. Creating a Great Micro-Advocacy Program. Define Your Goals.

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4 things you can learn from WaPo’s TikTok strategy

Association Success

For associations, taking advantage of this platform could be a crucial part of your newest recruitment strategy. Utilizing these strategies in your organization increases the likelihood of recruiting and retaining younger demographics, and may even influence your organization overall innovation strategy.

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Association Brain Food Weekly: 3.3.17

Reid All About it

You don’t see many posts about recruiting small businesses for membership , so I was excited to read this one by J.P. He quickly takes on benefits, recruitment tactics and dues for small or start-up businesses. I definitely agree with the #1 blogging tip: create a content strategy. More info/register. Tue 3/7 at 2 p.m. –