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Is an Email Marketing Price War on the Way?

Associations Now

The pricing scheme for many email marketing service providers—which grows based on the size of your list—is one that feels destined for disruption down the line. You know how I know email marketing isn’t going anywhere anytime soon? And its model, if it holds up, could be attractive to small-scale marketers as well.

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How to Get Your Email Marketing in Shape for Year-End Campaigns

Nonprofit Marketing Guide

How to Re-Engage Inactive Email Supporters include: Share your best blog posts, videos, or stories. Use a survey to ask why they haven’t opened an email in a while. Discounted tickets, new merch, etc). ( Offer a special incentive to come back.

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Do You Have an Email Welcome Series for New Subscribers? Probably Not

Nonprofit Marketing Guide

Do we sound like a broken record yakking on and on about email marketing? We are fired up right now about making sure nonprofits are following email marketing best practices. We’ve pretty much dedicated the entire month of February to email marketing training. Do we care?

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3 Ways to Use Virtual Events to Promote eLearning Programs

Higher Logic

By offering content for purchase in bundles at a discounted rate, you’ll get more eyes on programs that weren’t getting attention when only sold alone. From social media and email marketing efforts, to making content easy to find on your website, be sure to engage your audience on a regular basis.

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What’s Up in July? Huge Discounts, Mentoring Availability, and How to Reuse Content

Nonprofit Marketing Guide

Next week, Kivi will discuss how you should try a “100 Days” theme and will also get into some email marketing tips later in the month. On the Blog: Antionette Kerr will share a recent pitch she received and what made it so powerful. Peter Panepento will be back on the 23rd.

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How to Use Webinars to Promote Your eLearning Programs

Blue Sky eLearn

Social Media Marketing – whatever sites you are using for social media should be working to get more people registered for your events! Email Marketing – still one of the best ways to reach your audience, especially if you are using automation tools to share only what is the most relevant to them – like the webinar content!

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Increase Member Engagement with an Online Learning Challenge

WBT Systems

If your association builds an industry-wide marketing campaign around the challenge, you’ll attract the attention of professionals beyond your membership. They’ll have the opportunity to see what it’s like to be an active member of your community—and you’ll have the opportunity to add them to your email marketing list.