This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
As you rethink your pricing strategy, youll want to evaluate using pricing discounts as a helpful tool in attracting new members to your association, increasing overall traffic, building member loyalty, and selling large quantities of products. Read our blog for more pricing discount best practices your association should adopt today.
Similarly, analyzing your event data from many angles can lead to a major impact on revenue. We send a discount code vs. promoting what’s new at the next event. For those most likely to attend, you know you can skip the discount code and the expensive marketing pieces. Year over year, is it increasing or decreasing?
Is your association generating as much non-dues revenue as it needs to, wants to, or has the potential to? One great way to do this is to look to your online education and certification programs – with your Association Learning Management System, generating non-dues revenue is easy!
We already know that not only does eLearning provide a valuable member service , leading to higher member retention rates, it can also generate an important additional source of non-dues revenue. Non-Dues Revenue Potential of Digital Badges for Associations. Value of Digital Badges for Association Members.
These may have not been a big revenue generator for you, but they provided a much needed connection for your members and delivered value to them. Like others, revenue is most likely top of mind for your association. We are going to share three ways to generate new revenue using your data. No two members are alike. Affiliates.
, this metric is actually an effective growth strategy to help you counteract churn and increase overall revenue. Defining Net Negative Churn (+ How It Relates to Revenue). Net negative churn means that over a given period of time, you lost customers but still grew your overall revenue. DropBox’s pricing is a good example.
Sustainable nonprofits have diverse revenue streams, from donations to grants to sales. However, while nonprofits that sell products and services can make more than enough revenue to sustain themselves, undertaking commercial affairs comes with several considerations. Revenue is invested back into the nonprofit.
Associations are always looking for new and creative ways to drive additional non-dues revenue. At a recent Association SIG Summit, Blue Sky Client Success Manager, Kara Adams, joined a group of association executives as they crowdsourced ideas to drive non-dues revenue. Anything you think we are missing? Comment below! Sponsorships.
It’s important to have revenue-generating tools and approaches in place to keep your association strong. . Here are some approaches you might not have thought of to increase revenue for your association. Over time, your association’s revenue needs change. But it can be a highly effective tool for increasing revenue.
For most associations, membership dues represent the single largest source of revenue. So, what can your association do to retain, and even grow, membership dues revenue? For example: . It can be tempting to offer membership discounts to drive more new memberships and improve member retention. Want more revenue tips?
Are you looking for new ideas to increase association revenue? Your association can increase revenue by boosting its efforts in volunteer recruitment and engagement. Read on to learn how to mobilize your event volunteers and help your association increase events revenue to reach its financial goals. . discount codes.
We had to validate registration member rates against current memberships to ensure members were receiving the appropriate discount or group rate. And the examples go on and on. However, I wished they could have utilized me to help grow their revenue and monetize data for their industry. Three employees, countless hours.
To generate excitement and attract new customers, you host a grand opening event with drinks, snacks, and a 10% discount on every purchase. For example, if youre a massage therapist trying to help the community, you might take a vendor booth at the annual community fair and offer free five-minute massages to attendees.
While a discount might sound like a good way to get more members to renew, consider your options before moving forward. Choosing to offer a discount during a membership renewal campaign can convince more members to stay, but it’s important to do some thoughtful planning before you make that decision. “If
Add Member Value, Don't Discount Dues In a classic supply vs. demand model, the answer to lower demand is to decrease prices. By going down this path, associations often end up sacrificing significant revenue with little to show for membership growth. Get new members in the door with special offers and discounts.
Are you creating new eLearning courses to provide value to members and bring in revenue for your association’s learning business? But, pricing them too low will prevent your team from making any meaningful revenue. The one-time fee model provides your team will instant, however less predictable, revenue. Developers.
” So a diverse revenue stream isn’t just a “nice to have” for associations, it’s often a matter of survival. Fortunately, there are some tried and true strategies toward increasing revenue. Group purchasing: This is a trickier one, but can be a great source of revenue if you spend some time on it.
When we realize eLearning is not bound by the same constraints as in-person events, new opportunities multiply our revenue potential. Quantify your market share and set realistic goals for expected revenue. Consider bundling a discounted eLearning course with conference registration. Embrace Continuous Learning. Try These On.
For example, you could create an eCourse that teaches your members new software for their jobs. Expert Tip: The best learning management systems will also help you increase non-dues revenue by selling some of your online courses or certification materials. NAWR took this route when they partnered with FedEx for their shipping discount.
Are you using it to increase revenue and lower costs per renewal? Armed with that information, you might run a test to offer first year members a discount at the annual conference, and then see if that segment’s retention rate improves. But are you truly leveraging that information? Retention rates aren’t one dimensional.
Are you looking for new ideas to increase association revenue? Well, search no further. Your association can increase revenue by boosting its efforts in volunteer recruitment and engagement. Read on to learn how to mobilize your event volunteers and help your association increase events revenue to reach its financial goals.
and relying on a single revenue stream is too risky. This is where non-dues revenue comes into play. By generating non-dues revenue, you can: Grow your association’s revenue Avoid implementing higher membership dues Diversify your revenue streams. What is Non-Dues Revenue? But remember: no size fits all.
In fact, offering such benefits may be the most effective method for increasing non-dues revenue. Second, it can drive non-dues revenue for your organization through commissions or revenue sharing with benefit providers. And obviously, the more benefits you provide, the greater the opportunity for engagement and revenue.”.
TechSoup Tour: How to Access Donations, Discounts, and Resources. Learn how your organization can make the most of the donation and discount programs for hardware, software, cloud applications, and services available to eligible organizations. Unlocking the Member Voice: An All New Member Benefit and Revenue Generator.
So is non-dues revenue. You pitch the product, pull the customer into the funnel, process the payment, recognize all the revenue immediately, deliver the product, and that’s that. That means more learners, learners have access to more learning, and revenue starts adding up. Revenue Potential. I was wrong. We added it.
Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts.
When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. For example, your MVP could be a three-week mini-course instead of the usual ten-week course. Digital entrepreneurs are driven by purpose and profit.
Are you using it to increase revenue and lower costs per renewal? Armed with that information, you might run a test to offer first year members a discount at the annual conference, and then see if that segment’s retention rate improves. But are you truly leveraging that information? Retention rates aren’t one dimensional.
For example, infographics and other concise visualizations work better than reports for most audiences. Create a process to generate revenue using data. You can start with something small and incremental that generates revenue quickly. Identify low-hanging fruit to generate more revenue. Confidence.
This leads to higher attendance and renewal rates, and ultimately an increase in non-dues revenue, which the association can re-invest in providing even better events and service to members. eCommerce features, including earlybird discounts, bundling. How do you Manage Learning at your Events?
One of the most highly effective benefits is a member discount program. When you provide exclusive discounts, you also create an incentive that makes members feel rewarded, which, in turn, helps them find further value in maintaining their membership. Discount programs are one of the best retention tools.
Buyer’s Guides are an important source of non-dues revenue supporting the initiatives of your organization. Presenting solutions specific to their needs often creates upsell opportunities, which will truly benefit their business while increasing the amount of advertising revenue invested with you. Offer incentives, not deals.
Your association can also realize increased non-dues revenue by using an LMS to deliver and promote engaging content in a streamlined course catalog. For example, a reminder email’s subject line might read, “Renew your membership in three easy steps!” Jones, CAE, Chief Revenue Officer Mark L.
I see a growing number of associations offering three to five individual membership tiers with the dues based on the value of the benefits received and other variables—you’ll see some examples below. With a flexible membership model (and AMS), dues within a membership tier can vary depending on the company’s revenue or number of employees.
It’s awesome that members can self-serve by updating their own information in their online community profile (for example, a name change, title change, etc.). Apply early bird and other member discounts. Your members will appreciate registration discounts in return for joining your association or signing up early for your next event.
Give member discounts. Show your members you care by offering a sale throughout National Nurses Week and extending the discount throughout the entire month. When you leverage a modern AMS, you can easily offer discounts in your e-commerce shop, driving association non-dues revenue.
Are you looking for strategies to increase non-dues revenue? Leveraging your learning management system (LMS) to generate non-dues revenue is the perfect way to prioritize your goals throughout the year. Read our blog for 13 tips to utilize your LMS and drive non-dues revenue. You’re not alone!
We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. What is a Membership Drive? PST spot !
The McKinley Advisors study says that associations risk chasing nondues revenue at the expense of their core mission. So what is it that membership is doing beyond discounts? None of this, Baugher stresses, is intended to diminish the importance of nondues revenue. Instead, membership too often “just is,” the report said. “We
A member who works for a non-member company can talk about the benefits of membership with colleagues—an example of word-of-mouth marketing. . #2. Early-career professional: dues are discounted for a limited number of years or until the member reaches a certain age or career milestone. Common Membership Tiers. Trial Memberships.
Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue.
Non-dues revenue. A survey conducted by the Professionals for Association Revenue (PAR) revealed that 86% of associations said their business development strategy is underperforming or non-existent. PAR explains why a business development strategy is vital to association revenue health. 1 CAE credit. More info/register.
Association Brain Food readers can earn up to 10 CAE credits with Chris Gloede’s popular live 10-week Association Academy Member Growth Certificate Course for only $499 with Brain Food promo code ACADEMY (a $50 discount). 1 CAE credit.
For example, an annual event publication could be your biggest print run of the year – and a huge opportunity for revenue growth and boosting member knowledge. Increase non-dues revenue. For example, only include advertisements within your publication that directly relate to your content or association’s mission.
We organize all of the trending information in your field so you don't have to. Join 57,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content