Nimble AMS

DECEMBER 20, 2024

Market conditions will always shift, member expectations will evolve, and economic factors like inflation can influence perceived value. To stay profitable and competitive Regular pricing reviews will ensure your associations prices align with market trends and competitor offerings. Why are regular pricing reviews essential?

Price 118

Price Strategy Committee Review 118

Event Industry News

DECEMBER 12, 2023

The global industry leading Net Zero Carbon Events initiative has published seven best practice guidance and methodology documents that provide highly valuable actionable insights and strategies for the industry as organisations worldwide develop and implement their plans to achieve net zero.

Industry 111

Industry Strategy Products Marketing 111

Blue Sky eLearn

MAY 16, 2019

” — Include a guide to finding important files, resources, and anything else that’s documented here in the binder. You may have a full marketing department handling everything, you may not. Either way, it’s important for your education department to understand what marketing is doing! Other Documentation.

Tips 211

Tips Education FAQ Sample 211

Reid All About it

OCTOBER 4, 2024

Jimmy Daly at Superpath explains why you need a documented content marketing strategy , how to assess whether your strategy is working, and what solutions to put in place if it’s not. Host: UST Education Speakers: Nicole Crabtree, Director of Events, and Reilly Moriarty, Marketing Manager, UST Education Thu 10/10 at 3 p.m. –

NJ 258

NJ Email Marketing System Education 258

Higher Logic

JULY 27, 2017

According to a recent study by Leader Networks , most associations – 83 percent – are aligning their products and services to market needs so they meet members’ expectations and stay relevant. Many associations, however, don’t need to invest large amounts of time and money into market research to find out what members want.

Content 136

Content Marketing How To Library 136

NXUnite

APRIL 8, 2025

These documents help you use resources effectively to fulfill your nonprofits mission. The post Beginner’s Guide to Understanding a Nonprofit Balance Sheet appeared first on NXUnite by Nexus Marketing. One of the main financial statements nonprofits develop is a nonprofit balance sheet.

Revenue 130

Revenue Resources Maine Review 130

Higher Logic

JUNE 15, 2017

Already proven popular with customers (think about Facebook and LinkedIn) online communities benefit companies across almost every department from marketing and sales to customer service. They seed the community with product documentation, expert articles, and ask loyal customers to join. See the full customer success infographic.

Products 191

Products Revenue Cost Library 191

WBT Systems

OCTOBER 3, 2017

The growing lifelong learning market provides plenty of opportunity. One weakness is holding associations back from reaching their market potential and becoming lifelong learning powerhouses. Here’s where it starts to look ugly: 70% of these associations don’t have a formal, documented e-learning strategy.

Mooc 192

Mooc LMS Survey Sample 192

Nonprofit Marketing Guide

OCTOBER 15, 2024

You are already working in nonprofit communications and marketing. How do you move up in your nonprofit marketing career? Below, we outline the nonprofit communications and marketing training plans we recommend here at Nonprofit Marketing Guide (NPMG).

Communications 81

Communications Marketing Project Content 81

.orgSource

NOVEMBER 25, 2024

Advanced Prompting Strategies Participants mastered sophisticated AI interaction techniques, including: The “4Ps” approach: Prime, Polish, Prompt, and define Preferred Output Chain-of-thought prompting for more nuanced and precise AI interactions Techniques to extract maximum value from AI tools Custom AI Solutions for Associations We (..)

Tools 88

Tools Technology Innovation Analysis 88

Nonprofit Marketing Guide

SEPTEMBER 11, 2024

Welcome to the world of nonprofit marketing, where your mission is to make the world a better place by spreading your organization’s message far and wide. Quite often, being a nonprofit marketer means juggling a million things at once. Quite often, being a nonprofit marketer means juggling a million things at once.

Marketing 82

Marketing Email Marketing Team System 82

Nonprofit Marketing Guide

OCTOBER 9, 2024

In the ever-changing world of nonprofit marketing, transitions are a given—and with them comes a unique set of marketing-only pain points. These lovely marketing pain points can cause unnecessary added stress – but the good news? All documents, templates, files, and resources should live in one central place.

Marketing 92

Marketing Press Release Team Social Media 92

Higher Logic

MARCH 24, 2020

From marketing automation to customer experience to all things community, happy learning with Higher Logic! You can learn about specific marketing automation and online communities topics via short, live webinars with industry thought leaders and product experts. Live Distance Learning Training. Take courses here.

Library 219

Library Course Video Products 219

WBT Systems

JUNE 19, 2018

In addition to your colleagues in the education department, you may also want to consult with staff responsible for accounting, marketing, membership, and meetings. These consultants know the association LMS market, are familiar with how associations use learning platforms, and understand the association learning business model.

LMS 166

LMS How To Learning Management System System 166

Higher Logic

JUNE 5, 2020

Marketing (45%). 22% have no documented strategy. Over 50% of External Communities sit in either Customer Support, Marketing, or Product groups, while a smaller handful sit in External Communications, Operations, Learning & Development, Knowledge Management. .” – The State of Community Management Report 2020. Innovation.

Cost 272

Cost Analysis eBook Report 272

Higher Logic

MAY 30, 2017

Explain how your user group helps customers learn from their peers and access product documentation on their own time to make learning your product easier. Customers who choose your solution get this premium feature for little to no additional cost.

Process 184

Process How To Case Study Products 184

Reid All About it

OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Content marketing. Association deathwatch. More info/register. 1 CAE credit. 1 CMP credit. More info/register.

Revenue 264

Revenue Certificate Education Tools 264

Nonprofit Marketing Guide

APRIL 15, 2021

The Marketing and Communications Planning Documents. What should your marketing and/or communications plans look like? The post What Nonprofit Communications Directors Should Name and Own appeared first on Nonprofit Marketing Guide. If you can name an issue, you can own the issue.” Name it and own it.

Communications 133

Communications Social Media Strategy Marketing 133

Spark Consulting

NOVEMBER 20, 2017

Marketing General has some helpful base formulas you can use as a starting point. And you need to document those segments and the assumptions you’re making about their behaviors so that your LTV calculations can be consistent over time. But how much more? That’s where things get tricky. Image found here.

Recruitment 150

Recruitment Recruiting Certificate Committee 150

.orgSource

JULY 25, 2023

AI, your new marketing assistant, is happy to help. podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs.

Team 88

Team Marketing Analysis Social Media 88

Wild Apricot

APRIL 13, 2016

Read the story of how I repurposed traffic to our website to gain email addresses using a simple gated offer document.

Email Marketing 150

Email Marketing Resources Content Marketing 150

Membersuite

JULY 6, 2022

Typically, this group includes membership, accounting, IT, events, member/customer service, education, certifications, and marketing staff. #2: Document and prioritize your requirements—what the software has to do—including integrations and reports. 4: Document Complex Workflows and Integrations. Make the Ultimate Decision.

Proposal 158

Proposal Software Cost Project 158

Reid All About it

JUNE 7, 2024

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. You won’t stand out in your market or connect and build trust with your audience if you’re publishing mediocre AI-generated content. Google doesn’t look kindly on AI-infused content. Google rankings. Event sunsetting.

Chicago 264

Chicago DC Washington Strategy 264

Blue Sky eLearn

FEBRUARY 18, 2021

Be sure to also define the type of service you’ll be doing: will your members conduct virtual tutoring for local students, transcribe historical documents for a museum, or take on a Wikipedia editing campaign to update pages relevant to your association’s focus? . Construct a communication plan to engage members. Happy planning! Jake Fabbri.

Organization 232

Organization Software Tips Tools 232

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

DC 276

DC Washington Learning Management System LMS 276

Associations Now

JANUARY 2, 2024

But choosing what should be included in these documents isn’t easy. Taking a marketing approach helped the American Dental Education Association reach members and prospects. And the reviews coming in are positive: Members have told ADEA that the new document is an easy way to demonstrate the value of the organization.

Education 103

Education Social Media Review Marketing 103

Reid All About it

SEPTEMBER 6, 2024

Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

Revenue 270

Revenue Technology Strategy Education 270

WBT Systems

JUNE 5, 2018

Reviewing and revamping how you market. You must be able to prove that users gave their consent to the ways you plan to use their data, for example, storing their personal data in your LMS, sending marketing messages about educational programs, and sending notifications about the online course they’re taking. Use of data.

Technology 161

Technology LMS System Review 161

Higher Logic

APRIL 13, 2017

77% of CEOs are tired of marketing and brand growth activities that can’t be linked back to solid results, so if you can demonstrate your community’s results, you’ll demonstrate your value to the C-suite. Some departments that hire community managers include sales, marketing, and account management, which is evolving into customer success.

How To 180

How To Revenue Member Engagement Content 180

Higher Logic

FEBRUARY 20, 2018

Create a dedicated resource hub in your private member community with educational documents, webinars, and videos to help members understand how new technology and industry trends impact them. Give them a private space in your online community where they can have discussions, share documents, and schedule meetings.

How To 221

How To Technology Resources Guidelines 221

Blue Sky eLearn

FEBRUARY 4, 2020

Manage registration, marketing efforts, and product add-on revenue all through your main database. Email marketing software. So far, this guide has mentioned navigating a plethora of software solutions ( association management software , LMS, accounting software, email marketing software, association websites, etc.)

Organization 270

Organization LMS Software Social Media 270

Higher Logic

MARCH 6, 2018

Do they want to know more about trends in the market and what your members want? For example, executives who want to learn about the market can use the community as a conduit to member needs. They can browse discussion forums, requests, and blogs from members that help them understand the market and how member needs are changing.

How To 266

How To eBook Software Library 266

Higher Logic

FEBRUARY 27, 2018

The home page and main community is an open forum that connects Ascend Learning’s 12+ brands through discussions and a resource hub with hundreds of documents. Teams now post business information, such as meeting notes, in community discussions, or upload documents to file libraries instead of using email.

Kansas City 180

Kansas City Library Kansas Content 180

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Marketing 88

Marketing Social Media Team Strategy 88

NXUnite

JANUARY 10, 2024

Mark planning documents as drafts. Without dating the versions and renaming and dating subsequent documents like your case for support or gift range chart, you won’t be able to keep track of which is an earlier version and which one is current. And it is well-documented that engaged donors give more and give more generously.

How To 130

How To Project Process Marketing 130

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 281

Maryland LMS Revenue Strategy 281

Membersuite

MAY 25, 2021

Document how the existing AMS holds your association back and prevents it from leveraging opportunities. Schedule meetings with colleagues from membership, accounting, marketing, events/meetings, education, governance, advocacy, and IT. You’re painfully aware of how much time is wasted because of its inefficiencies. Well…you can!

Software 170

Software Leadership Project System 170