Thu.Oct 10, 2024

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Closing the Communication Gap: Why Associations Need a Gap Analysis

Association Adviser

Today, associations are finding it increasingly necessary to optimize their communication strategies. Whether it’s engaging members, attracting new audiences, or maintaining relevance in their industries, associations must leverage effective communications to stay competitive. However, many associations struggle to pinpoint where they are falling short.

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What Is Your Excuse for Ignoring Culture?

PROPEL

I’m lucky, in the sense that the leaders I work with are obviously very actively focused on culture (which is why they hire me as a consultant). But I don’t think that’s the norm. The majority of leaders do seem to think culture is important—they’re talking about it all the time—but I don’t see them taking a lot of action on it.

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