Fri.May 17, 2024

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Why CEOs Need to Plan Their Exits

Associations Now

Even the best execs can wear out their welcome. Smart CEOs create pipelines that build future leaders and successors. Don’t you think it’s time you quit? For many CEOs reading this, the answer is probably “not yet.” Though the average CEO tenure in the corporate world has stayed relatively steady in recent years , there is also a growing phenomenon of “forever CEOs,” those who’ve stayed in the job for a decade, or decades.

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Writing the Best Event Descriptions with Examples

MemberClicks

You don’t need to be sold on the value of an event, be it a nonprofit fundraiser, association conference, or series of workshops. That’s not the issue; the issue is how to create buzz to get people to that event with enthusiasm (and, hopefully, money to spend). That’s where event description examples come in. Descriptions are your first opportunity to snag your audience’s attention and begin to build interest – that, or your first opportunity to lose them, often never to retrieve those eyeballs

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Best Email Marketing Tips for Associations

YM Careers

Read this blog to learn the best email marketing tips that can help your association reach and engage its members. The post Best Email Marketing Tips for Associations appeared first on YM Careers by Community Brands.

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Google AI Overviews: What You Need to Know

Nexus Marketing

The big day’s finally here— Google recently announced that AI overviews (previously known as Search Generative Experiences or SGEs ) will be broadly rolled out to the public after months of testing with small audience segments. The SEO world has been buzzing and speculating about the impact of Google’s new AI features for a while now. There’s been a lot of excitement but just as much fear and anxiety.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.