Thu.Oct 24, 2024

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More Than Just Gatherings: Why Events Are the Lifeblood of Associations

Association Adviser

In the association world, events aren’t just scheduled activities—they are the pulse that drives engagement, growth, and innovation. As associations strive to offer value beyond membership dues, events provide the platform where community, learning, and networking collide in powerful ways. To understand the true impact of events, we need to look beyond the surface.

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People Don’t Resist Change—Cultures Do

PROPEL

Culture is the number one reason that major digital change fails (not individual resistance to change), and we are launching a project this fall called “CultureUpgrade” that will help organizations fix the specific elements of their culture that mess with digital change, including AI adoption, BEFORE the problems emerge.

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Why Your Association Needs a Mobile Engagement Strategy

Clowder

Your members are just like us. When they want to know something, they grab their phones. The members you most want to engage are the most phone-dependent of all.

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Sustainable Events Made Simple: Your Guide to Going Green

CMA Solutions

The average event wastes up to 20% of the food it produces, according to industry reports —and it’s making headlines for all the wrong reasons. The good news? There are plenty of ways to make your events more sustainable and generate positive feedback. We share some proven methods in the newsletter below. For more actionable tips and insights, check out the highlights below and explore the full article here [insert link] and learn how to make your next event a sustainable success.

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Boost Sponsorship, Exhibit, and Ad Revenue

Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!