The Association 100

OCTOBER 20, 2024

On The Association 100 Podcast , Bennie F. Johnson, CEO of the American Marketing Association, shares his insights on the evolving role of marketing and how AMA supports professionals across the globe. Johnson discusses the importance of embracing disruptive change, especially with the rise of AI, and highlights the critical role of community in navigating this new landscape.

Innovation 130

Innovation Marketing Strategy 130

The Association 100

OCTOBER 20, 2024

In my role, I aim to embed diversity, equity, inclusion and accessibility into all facets of our publication’s ecosystem. DEIA is fundamentally core to our strategic plan. Through targeted initiatives like our name change policy, accessibility audits and the creation of our DEIA committee, we ensure these principles are at the forefront of everything we do.

Committee 130

Committee Content Strategy 130

The Association 100

OCTOBER 20, 2024

On The A100 Podcast , Nathan Chamberlain, director of membership for the American Association of Nurse Anesthesiology, shares his expert insights into building member value through empathy-driven strategies and cutting-edge technology. Chamberlain discusses how AANA prioritizes fast, accurate member services and explores their innovative micro-credentialing program, designed to meet members’ evolving educational needs.

Innovation 130

Innovation Member Experience Education Technology 130

The Association 100

OCTOBER 20, 2024

In a recent A100 video interview , recorded live at ASAE’s 2024 Annual Conference, I had the pleasure of talking with Carla Lochiatto, IOM, CAE, director of the CSO Center for ASIS International. Lochiatto shared the innovative strategies ASIS has implemented to boost membership engagement, with a focus on the power of personalization. One standout initiative is the New Member Ambassador Program, where seasoned members are paired with new members to foster early connections and provide tailored

Member Engagement 130

Member Engagement Video Innovation Conference 130

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Member Engagement