Tue.Sep 10, 2024

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Maximizing Member Engagement Through Strategic Marketing to Boost Non-Dues Revenue

Association Adviser

Associations today are increasingly focused on diversifying their income streams beyond membership dues, and strategic marketing and communications play a pivotal role in achieving this goal. By effectively engaging members through targeted messaging and personalized content, associations can unlock new non-dues revenue opportunities that contribute to their financial sustainability.

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How to Write a Newsletter Your Members Will Actually Want to Read + 16 Ideas to Use in Your Next Email

Wild Apricot

Looking to create newsletters that capture your members' attention? Discover how to write compelling newsletters with our expert tips and 16 engaging ideas to make your next email irresistible and valuable to your audience.

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Make the Right Choice—Use Technology to Ignite Connection

.orgSource

Which camp are you in? 1) AI is going to displace humans and render us irrelevant? 2) The bots will be our BFFs freeing us from a multitude of mundane tasks to work at a higher level. The rapid-fire technological invention we are experiencing is exciting, filled with controversy, and laced with more than a little fear. Sharon Rice,orgSource Managing Director of Business Strategy, described the situation like this.

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Leveraging reporting and KPIs for strategic continuing education delivery

Freestone

Introduction If your organization is looking to stay ahead, it might be time to invest in your continuing education program. Offering robust continuing education opportunities can significantly impact your organizational success. To fully maximize the benefits of continuing education, you’ll need to go beyond just offering courses—you must strategically track and measure the effectiveness of your programs.

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How to Create a Community Your Members Can't Get Enough Of

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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Building a Member Discount Program

MemberClicks

Member benefits play a large role in attracting loyal customers and retaining current customers. When your business offers valuable perks, it demonstrates your commitment to their experience and makes customers feel appreciated. One of the most highly effective benefits is a member discount program. These programs add tangible value and can significantly boost member satisfaction and engagement.

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Navigating Your Next Career Move: Tips for Job Seekers | Leah York [PODCAST TRANSCRIPT]

ISAE

// Chris Beaman, CAEHello and welcome to You Should Hear This, a podcast for the everyday association professional. I'm Chris Beaman, your host. Today's podcast is brought to you by Visit Bloomington. In the heart of the U. S. Midwest, Bloomington, Indiana is the perfect place to host a small to midsize meeting, convention, or conference. Offering unique and flexible venues available to groups of up to 400 people, as well as a hub for higher education at Indiana University, a nationally revered

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