Tue.Sep 10, 2024

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Maximizing Member Engagement Through Strategic Marketing to Boost Non-Dues Revenue

Association Adviser

Associations today are increasingly focused on diversifying their income streams beyond membership dues, and strategic marketing and communications play a pivotal role in achieving this goal. By effectively engaging members through targeted messaging and personalized content, associations can unlock new non-dues revenue opportunities that contribute to their financial sustainability.

Revenue 78
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How to Write a Newsletter Your Members Will Actually Want to Read + 16 Ideas to Use in Your Next Email

Wild Apricot

Looking to create newsletters that capture your members' attention? Discover how to write compelling newsletters with our expert tips and 16 engaging ideas to make your next email irresistible and valuable to your audience.

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Make the Right Choice—Use Technology to Ignite Connection

.orgSource

Which camp are you in? 1) AI is going to displace humans and render us irrelevant? 2) The bots will be our BFFs freeing us from a multitude of mundane tasks to work at a higher level. The rapid-fire technological invention we are experiencing is exciting, filled with controversy, and laced with more than a little fear. Sharon Rice,orgSource Managing Director of Business Strategy, described the situation like this.

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Leveraging reporting and KPIs for strategic continuing education delivery

Freestone

Introduction If your organization is looking to stay ahead, it might be time to invest in your continuing education program. Offering robust continuing education opportunities can significantly impact your organizational success. To fully maximize the benefits of continuing education, you’ll need to go beyond just offering courses—you must strategically track and measure the effectiveness of your programs.

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Why Every Small Business Needs an HCM Solution: A Comprehensive Guide

Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.

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Building a Member Discount Program

MemberClicks

Member benefits play a large role in attracting loyal customers and retaining current customers. When your business offers valuable perks, it demonstrates your commitment to their experience and makes customers feel appreciated. One of the most highly effective benefits is a member discount program. These programs add tangible value and can significantly boost member satisfaction and engagement.

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Trade Group Launches Medical Assistant Training Program

Associations Now

A leading urology group is facing a future workforce challenge. In the meantime, it’s making sure its current workforce is up to speed. Various industries are facing pronounced workforce issues. At the same time, trade associations are facing increasing pressure to do more for members beyond their bread-and-butter advocacy missions. One project from a medical association suggests a way that trade groups can address both.

Course 52